Vendor Updates


2007 Spring
Portsmouth, NH

Hospitality Revenue Management Heads Mainstream in 2007
The dark art of revenue management in the hospitality business is finally starting to see some light. What was once relegated to Ph.D.s and accounting professionals is now becoming a crucial function within any hospitality business. Hotel owners and managers are beginning to understand and value how a true revenue management system can help them avoid leaving customer revenue on the table and uncover areas of their business where they can increase profitability while improving the customer experience.

Amadeus, a leading provider of technology and distribution solutions to the hospitality and travel industry, is leading the charge in providing hoteliers with a fully integrated revenue management system that provides an entire view of their property or chain, and sheds light on revenue maximizing opportunities now and in the future.

Kicking off 2007, Amadeus North America was chosen by Delaware North Companies Parks & Resorts, a subsidiary of Delaware North Companies, to implement the Amadeus Hotel Revenue Management System (RMS). Amadeus is fully integrating its best-in-class Hotel RMS with Delaware North’s SMS|Host® Hospitality Management System from PAR Springer-Miller Systems (PSMS), creating a comprehensive system that will enable Delaware North’s property and revenue managers to gain better visibility and control of all revenue generating opportunities at each of it properties.

“Delaware North is a unique hospitality company with some of the most spectacular resorts and recreational facilities situated on many of North America’s most famous and beautiful parks and historic sites,” said Annette Hogan, managing director for Amadeus North America’s hospitality business group. “Given Delaware North’s unique hospitality offerings, we are extremely excited to provide the company with a fully integrated and customized revenue management system that will give them more control over how they grow their business while still exceeding their customers’ expectations.”

Amadeus North America’s implementation with Delaware North comes soon after Amadeus announced an integration partnership for its Hotel RMS solution with PSMS’ popular hospitality property management system. Delaware North is the first PSMS customer to implement the Amadeus Hotel RMS on the SMS|Host® Hospitality Management System.

“After evaluating the various RMS options on the market, we selected Amadeus Hotel RMS due to the system’s ability to holistically extract enormous amounts of data from all corners of our properties to make the right revenue decisions and capitalize on revenue opportunities that previously were not visible,” said Deborah Collins, vice president of sales and marketing for Delaware North Companies Parks & Resorts. “The Amadeus team came to us with a customer-centric approach to seamlessly integrate its RMS solution into our existing property management system and provide our managers with hands-on training and support to make the system work best for our specific revenue forecasting and reporting needs.”

In addition to the unique revenue optimization, forecasting and reporting capabilities, Delaware North also plans to use Amadeus Hotel RMS as a key tool to drive sales and marketing decisions that impact their bottom line. The system will allow Delaware North’s property managers to analyze and develop their sales and marketing efforts based upon very detailed segmentations, including seasonality, customer profitability and distribution channels.

Amadeus Hotel RMS provides a holistic view of revenue data from all revenue streams across the entire business, allowing hoteliers to capture the total revenue spent by each customer and helping them increase profits through better demand forecasting and optimization for hotel groups or single properties. The solution delivers critical, system-wide capabilities for both individual hotels and groups including extensive reporting, forecast accuracy, cluster optimization and automated recommendations. Amadeus Hotel RMS users are experiencing significant revenue increases on a customer-by-customer basis through the company’s customized consultative training and education process while supporting key business goals of customer retention, sales and marketing efficiencies, and astute revenue management practices.

For more information about Amadeus Hotel RMS and other solutions for the North American hotel and hospitality industry, please visit or call (888) AMADEUS.

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