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Vendor Updates

Aptech Computer Systems, Inc.

2005 Summer
Pittsburgh, PA

Hersha Hospitality Trust Selects Aptech to Provide Enterprise Accounting and Business Intelligence Systems for 34 Properties
Philadelphia-based Hersha Hospitality Trust (AMEX: HT), a real estate investment trust (REIT), announced it has selected Aptech Computer Systems to implement a multi-property financial accounting and business intelligence system to centralize operating data from all its hotels. Hersha Hospitality will use the consolidated information for better budgeting and to generate more accurate and actionable information for decision-making that impacts investor profitability. Hersha operates 34 properties that include Hilton, Marriott, Choice, Starwood and InterContinental Hotel Group brands.

Hersha will install Aptech’s ExecuvueÔ Business Intelligence, ProfitvueÔ enterprise back office, and WebvueÔ Internet accounting solutions to merge daily property information into a corporate database for detailed, drill-down reporting and faster evaluation of key operating factors. The installation will be completed in the third quarter of 2005.

Jay Troutman, president of Aptech said, “Hersha Hospitality is a respected operator with five top brands in its portfolio. Since each of its flags mandates its own property management system, Hersha will use Aptech’s solutions to automate data gathering from all its hotels. The combined property statistics will be centralized in a corporate Execuvue Business Intelligence system to enable Hersha executives be better informed and able to take faster action based more complete information.”

Hersha Hospitality Trust is a self-advised real estate investment trust that owns mid-scale and upscale hotels in the eastern United States with strong, national franchise affiliations. The company focuses on acquisition and joint venture opportunities in primary and secondary markets near major metropolitan markets.

Execuvue is an Internet-enabled enterprise business intelligence application for large and small hotel companies that coordinates data from various corporate systems, including Smith Travel Research, into accessible information with familiar Windows simplicity. Starwood Hotels and Resorts, Concord Hospitality, Innkeepers Hospitality, Winston Hotels, Inc., Peabody Hotel Group, Hershey Entertainment and other successful companies use Execuvue business intelligence.

Profitvue, is a widely used thin-client, Web-enabled hospitality back office solution that easily handles single or multi-property and multi-company accounting and incorporates accounts payable, general ledger, budgeting, forecasting and financials. Profitvue gives users open database compliance (ODBC) within a scaleable, client/server, open systems architecture. Profitvue is available as an ASP service or on a licensed basis.

Webvue is an extension of Profitvue that supports property accounting and reporting via the Internet. Designed for limited service hotels, Webvue enables properties to quickly and easily send and access financial and statistical data and generate reports through its Internet or intranet site. Hotels can have real-time access to financials at any time, from any location. Webvue is fully secure and centrally controlled and can expand to handle multiple property sites.

Aptech, with over 750 installations, recognizes that professionals in the hospitality industry each view accounting differently. The company delivers customized, Web-enabled solutions that can fit any requirement, including distributed accounting, centralized accounting, regional accounting or any combination needed to meet a company’s unique operation.

For over 30 years Aptech has led the hospitality market in leveraging change by valuing human relationships and applying technology to solve business problems for people. All of its applications are supported seven days a week and 24 hours each day by experienced hotel industry professionals.

For more information about Aptech and its products, please contact Cam Troutman at (800) 245-0720 or e-mail vueinfo@aptech-inc.com.


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