Vendor Updates


2013 Fall
Henderson, NV

Big Data and Other Big Things from Clairvoyix
Clairvoyix has been delivering Internet deployed Web browser-accessed guest marketing systems since 2003, and it continues to evolve its big data database marketing platform, the Clairvoyix Knowledge Factory. 
Clairvoyix continues to improve on its database marketing platform through an innovation strategy that ensures its clients are maximizing the ROI on their marketing technology investments.  

  • Clairvoyix Travel Market Area (TMA) – feeder market data at a ZIP code level. Hospitality organizations are familiar with DMAs (designated market area), a useful tool for analyzing and defining the major metropolitan areas that drive business to a property. The Clairvoyix TMA is more granular and therefore more useful, as it only includes ZIP codes that generate real business, eliminating the costs associated with marketing to nonresponding households.    
  • Clairvoyix Database Valuator – defining the dollar value of a past guest database. Knowing the true dollar value of a marketing database becomes of paramount importance if the property is offered for sale. For the first time owners can accurately forecast the future value of their past guest database, potentially increasing the value of the asset sale.
  • Clairvoyix Data Driven Personalized Video – latest video technology for guest communication. Personalized video is the state-of-the-art guest communication tool. When it is driven from the Clairvoyix marketing database, the sky is truly the limit as users visually define the upcoming guest experience.  Loyalty program updates and incentives come to life in a real-time dynamic video script.
  • Clairvoyix VIP Arrivals Report – lifetime value of arriving guests across the property portfolio. Properties get a pre-arrival report of guests with a complete history attached, even if this is the first time at the specific property. 

Hospitality-specific Database Marketing and Marketing Services Solutions
The Clairvoyix marketing database integrates with all significant customer touch points such as PMS, POS, spa, golf, survey and prospect data, and will also import a simple spreadsheet of contact information. Supporting true cross-media targeted marketing allows for detailed knowledge of how a guest prefers to communicate with a property or hotel/resort organization. 

The Clairvoyix agency model complements the company’s leading marketing technology platform by providing:

  • Cross-media campaign strategy 
  • Full media-specific creative: email, direct mail, mobile, website/landing pages
  • Template approach to e-newsletters and promotional messaging
  • Guest survey design, delivery and capture

The Clairvoyix platform is a no-development hospitality CRM application, eliminating the need for custom software development. Housed in a highly secure facility, the Clairvoyix solution is based on an Oracle backend database and a Microsoft .NET development platform, thereby meeting the most stringent user IT requirements for stability, security and performance.

Clairvoyix's ability to scale up and down is important when delivering a packaged approach to hospitality-specific database marketing systems. It has clients with fewer than 100,000 past guests in their database to clients with well over 30 million unique profiled guests. This ensures applicability with the largest chains down to the smallest independent hotel.
For more information call (877) 866-8693 x 709 or visit

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