Vendor Updates


2015 Spring
Henderson, NV

Clairvoyix – Mobile Enabled Apps for Access to Critical Guest Data 
Clairvoyix has been delivering Web-browser accessed software-as-a-service guest marketing systems since 2003, and it continues to evolve its big data database marketing platform, the Clairvoyix Knowledge Factory.  

Clairvoyix is constantly improving its travel and leisure database marketing platform through an innovation strategy that ensures its clients are maximizing the ROI on their marketing technology investments. Clairvoyix is now releasing mobile apps for efficient and timely access to critical guest data. The Clairvoyix mobile app is available for DROID and Apple®/iOS. For the utmost in personalized guest service, and as important, to serve a guest commensurate with his or her stay-and-play history, the Clairvoyix mobile app delivers guest information when and where they need it, as close as their phone or tablet.         

Dynamic Content to Drive Even More Campaign Conversions
Clairvoyix is also announcing new solutions for enhanced email marketing. Going beyond simple personalization, Clairvoyix is now able to add highly variable content in real time to an email campaign. Countdown timers will let prospects know that they should jump at a property’s room promotion, and regionalized weather forecasts will tempt future guests by showing the weather at their present location and at a property’s location.    

Finally – Real ROI for Targeted Social Media Campaigns
Clairvoyix has made social media marketing as easy and as measurable as the email campaigns its clients are familiar with. Through a strategic partnership Clairvoyix can match past guests to actual Facebook users, thereby delivering targeted messages to the right people at the right time, at the lowest possible cost. And because the Clairvoyix team knows who is getting email, Facebook or both forms of communication, they can accurately determine the promotion conversion and spend.
Hospitality-specific Database Marketing and Marketing Services Solutions
The Clairvoyix marketing database integrates with all significant customer touch points such as PMS, POS, player tracking, spa, golf, survey, timeshare and prospect data, and will also import a simple spreadsheet of contact information. Supporting true cross-media targeted marketing allows for detailed knowledge of how a guest prefers to communicate with a property or hotel/resort/gaming organization. 

The Clairvoyix agency model complements our leading marketing technology platform by providing:

  • Cross-media campaign strategy and deployment
  • Support for hospitality, timeshare, convention and visitors bureaus
  • Full media-specific creative including email, direct mail, mobile, website/landing pages
  • Template approach to e-newsletters and promotional messaging
  • Responsive design for mobile-optimized creative
  • Guest survey design, delivery and capture

Calirvoyix’s ability to scale up and down is important when delivering a packaged approach to hospitality-specific database marketing systems, and it has clients with fewer than 100,000 past guests in their database to those with more than 40 million unique profiled guests. This assures applicability with the largest chains down to the smallest independent hotel. 

For more information visit or call (877) 866-8693, x709.

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