Vendor Updates


2015 Fall
Henderson, NV

Clairvoyix has been delivering Web browser-accessed software as a service and now cloud-based guest marketing systems since 2003, and the company continues to evolve its Big Data marketing platform, the Clairvoyix Knowledge Factory. Clairvoyix’s commitment to constant product innovation ensures that its clients are maximizing the ROI on their marketing technology investments. Continuing this industry-leading approach, Clairvoyix is now releasing a mobile-enabled “passive” guest loyalty solution.
Clairvoyix – Announcing the Passive Loyalty Solution that Rewards all Deserving Guests   
Traditional loyalty systems place an undue (and undeserved) burden on guests to constantly monitor and administer the hotels’ guest loyalty systems. The Clairvoyix Passive Loyalty System puts the burden where it should be, in the sophisticated marketing automation solution that the hotel company invested in.  
Unleashing the revenue-generating power represented in a hotel’s marketing database, the Clairvoyix Passive Loyalty solution takes a pragmatic approach to the guest loyalty problem by analyzing its past guest data to determine which guests are exhibiting the behavior that the property desires. Users can apply business rules to proactively reward guests who are frequent, who are recent, and who spend not just on rooms, but in the property’s profitable amenities such as fine dining, retail, spa and golf.
The front desk will now know which arriving guests represent the greatest current and potential value to the property, even if this is their first time at the property and they are not a member (assuming it exists) of your loyalty program. Instant upgrades to non-loyalty members who are highly profitable to the organization will result in increased loyalty, and that will translate into future revenue that will be measured by the system. Users will know the program is working because the data will prove it. Measurable ROI is possible because all guest folios are analyzed post stay.      

Hospitality-specific Database Marketing and Marketing Services Solutions
The Clairvoyix marketing database integrates with all significant customer touch points such as PMS, POS, player tracking, spa, golf, survey, timeshare and prospect data, and will also import a simple spreadsheet of contact information. Supporting true cross-media targeted marketing allows for detailed knowledge of how a guest prefers to communicate with a property or hotel/resort/gaming organization. 

The Clairvoyix agency model complements its leading marketing technology platform by providing:

  • Cross-media campaign strategy and deployment
  • Support for hospitality, timeshare, convention and visitors bureaus
  • Full media-specific creative including email, direct mail, mobile and website/landing pages
  • Template approach to e-newsletters and promotional messaging
  • Responsive design for mobile-optimized creative
  • Guest survey design, delivery and automatic capture 
Clairvoyix’s ability to scale up and down is important when delivering a packaged approach to hospitality-specific database marketing systems, and the company has clients with fewer than 100,000 past guests in their database to clients with well over 40 million uniquely profiled guests. This assures applicability with the largest chains down to the smallest independent hotel. 

For more information call (877) 866-8693 or visit

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