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Vendor Updates


2021 Summer

The successful battle for the customer and his loyalty, manifested in his booking behaviour, depends on the guest’s data. Those who know their guests well, enjoy their trust and can encourage them to book directly in the current uncertain travel situation, will find their way out of the crisis more easily. 

Customer relationship management (CRM) in the hotel industry has developed into a dead end in many places. The reason for it simply is the wrong strategy. While CRM in the hotel industry is primarily about marketing and therefore represents just another silo system, the focus should rather be on a central guest data management. It's all about using data profitably while CRM (marketing) is only a small, but still important part of it.

Your focus should be on the customer. Tailor services to your own core target group and individualize service and communication. Replace everything that refers to a mass of customers by individuality. 

Central data management (CDM) is the next evolutionary step in marketing and CRM and dailypoint™ is the perfect software solution to support this goal.

dailypoint™ is the leading data management and CRM platform for sophisticated hoteliers. dailypoint™ collects data from all relevant sources and automatically creates a central and consolidated guest profile. In 350 steps, the data is processed and enriched to create a guest profile never seen before.

The cloud-based software as a service (SaaS), solution consists of 16 modules and is complemented by the dailypoint™ Marketplace with more than 160 solution partners. dailypoint™ not only offers measurable marketing, but also covers the entire customer journey and thus supports all departments within a hotel. 


dailypoint™ consists of three interrelated areas: the dailypoint™ data management platform, the CRM & e-marketing suite and loyalty. Within these three areas dailypoint™ offers 16 modules:

  • Data Laundry: dailypoint™ collects data from all relevant data sources, pulls it in and structures it all so that it can be processed and used. The fully automated cleaning method reviews all key data points, merges duplicates, corrects mistakes from human errors and ultimately creates a single profile for each one of your guests. 


The system pushes clean data back to your PMS and stores it in dailypoint™ so all data is up-to-date across sources. Hotels then have one single source of truth for all guest data.

  • Profile Engine
  • Website Connect
  • Privacy Dashboard (GDPR)
  • Campaign Manager (CRM): With dailypoint™ you manage different channels and all guest communications centrally within one system. From newsletters to text messages, push messages, offers, booking confirmations or any automations like pre- and post-stay messages – Campaign Management allows you to send the right people the right information at the right time using one of the best email-management systems on the market. Options include: Voucher System, Loyalty Program, Event Calendar, Online Reputation Management, Wallet, Booking Manager, Message Center, Analytics, SmartWireless, Basic Sales, Smart Lists. 


For more information on dailypointTM, visit www.dailypoint.com.

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