Vendor Updates

DerbySoft

2016 Summer
Dallas, TX
http://www.derbysoft.com

DerbySoft is a global technology company serving the hospitality industry since 2002. The company provides an infrastructure platform that enables travel suppliers, distributors and search engines to connect with each other while maintaining their own business models and data logic. The DerbySoft team considers itself to be a direct-connect facilitator.
DerbySoft’s technology is comprised of two vital components: the ability to fully connect practically any travel supplier’s system to that of any distributor, and very sophisticated caching of availability, rates and inventory (ARI) that is extremely accurate while still being efficient.
This caching technology, in particular, provides a valid consumer shopping experience as a result of its accuracy. It also buffers central reservation systems (CRSs) from enormous volumes of transactional hits. In some cases DerbySoft receives a push of data from the CRS. In those instances where it pulls from the CRS, its automated and predictive caching software continuously adapts the schedule on which it retrieves data in order to maintain the highest degree of accuracy possible given the capacity of the CRS.
DerbySoft's supply side partners include all of the top 10 global hotel groups, smaller regional chains, the major third-party CRSs, representation companies, and close to a thousand Chinese independent properties. On the demand side, almost all of the world's leading OTAs and metasearch engines as well as several of the largest tour operators are connected to DerbySoft.

New Offerings
DerbySoft recently rolled out a simpler, more streamlined connectivity method to support lower-volume distribution channels and smaller suppliers. It's currently developing several new services for independent hotels, global chains and everything in between.

Faster, Less Costly and Better Metasearch Marketing Solutions
In 2011 DerbySoft built on its record of innovation and adaptive design to break into the unmanaged world of metasearch marketing. Using its existing connectivity and caching architecture, DerbySoft overlaid an advanced software platform that the industry now knows as MetaSearch Manager.
MetaSearch Manager provides any advertiser with the ability to control its marketing campaigns across multiple metasearch engines and automatically optimize the return on advertising spends. This includes automated bidding solutions specifically designed for metasearch channels that use auction model advertising such as Google HPA, TripAdvisor and Qunar (China).
MetaSearch Manager also supports assisted booking for those metasearch engines that have enabled it, including TripAdvisor and Qunar.
This capability has become extremely attractive to hotel companies that recognize the need to drive more business direct to their own websites and to effectively control their return on advertising spend (ROAS).
In addition to CRS connectivity and metasearch marketing services, DerbySoft is undertaking several new initiatives to be revealed in the coming year.

For more information about DerbySoft, please visit www.derbysoft.com.



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