Vendor Updates


2007 Summer
New York, NY

All systems should help sell the most room nights for the best rate at the lowest cost; however, only a true enterprise solution provides the flexibility to leverage the value of relationships in revenue management and distribution strategies leading to long-term success and growth. SoftBrands’ hospitality solutions help leverage relationships externally with guests, groups, travel partners, corporate accounts, vendors and suppliers, and internally between sales, operations and finance.

The Flexible Enterprise
SoftBrands introduces the Flexible Enterprise, an information technology backbone providing:

  • Agility – Adaptable to the environment as it changes
  • Productivity – Easily implements process improvements
  • Collaboration – Internal and external relationships working together
  • Convenience – Straightforward usability and accessibility
  • Simplicity – Uncomplicated business process management

SoftBrands delivers solutions developed using flexible enterprise computing tools, Java and .NET, enabling customers to focus on relationships, support sales and marketing goals, and implement decisions in a rapidly changing environment. Customers can respond to increasingly demanding guests and booking sources; optimize processes around relationships, especially the guest; deliver greater value; improve everyone’s experience; and accelerate the speed in which business is done.

SoftBrands’ applications represent one of the only Internet-native solutions integrated from the property to the corporate office. Core provides consolidated guest information management, central reservation call center management, rate and inventory channel management, B2B and B2C Web reservations and more. Mosaik B.I. business intelligence transforms transactional data into true strategic decision support. Epitome.NET PMS gives customers the ability to employ one comprehensive solution for any operation, from a single property to the largest chain.

SoftBrands is expanding its offering of on-property integrated solutions with components from best-of-breed partners that supply products such as condominium management, Emerald Golf and Emerald Spa, Emerald F&B, self-service checkin/out, customer relationship management, revenue management, online travel bookings and more. Customers benefit from each company’s individual area of expertise while the companies work closely with SoftBrands to provide the highest level of integration available. Additionally, customers choose the best enterprise relationship model for their organization. Customers can choose their own vendors and interfaces, work directly with SoftBrands’ partners or use SoftBrands as a single solution provider and partner liaison.

SoftBrands helps integrate customer’s systems and support their staff with systems design and integration, infrastructure and data analysis, project management, implementation, training, client care and specialized engineering. The company’s highly skilled, customer-focused staff will help leverage existing IT investments, lay the foundation for future computing, add functionality at a customer’s own pace, integrate corporate systems and integrate business processes with partners, suppliers and customers. With SoftBrands combined years of hospitality experience, open standards development methodology, scalable architecture, and best business practices, the company develops and offers solutions for sustainable competitive advantage.

For more information visit or call (800) 497-0532.

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