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Vendor Updates

Maestro PMS

2013 Spring
Markham, Ontario

Independents Rely on Maestro for Innovative Tools to Drive Guest Engagement, Optimize Resources to Reduce Costs and Build Guest Relationships that Improve Loyalty and Generate Revenue

A well-orchestrated guest experience requires anticipating guests’ needs across multiple touch points. Maestro PMS provides independent operators with the ability to choreograph a comprehensive, personalized guest experience strategy that strengthens relationships, drives direct bookings, improves guest retention and maximizes revenue.

Maestro’s Loyalty Engine for Independents

Maestro’s integrated loyalty module enables independents to create personal guest relationships by offering frequent-stay programs similar to branded operators. Properties assign frequent-stay points for visits, dining and activities that accrue in a guest’s loyalty profile. Guests review points online and redeem them for property-defined rewards that keep them returning to the property’s website to book rooms.

Smart-Guest Pre-Stay and After-Departure Marketing

Maestro’s smart-guest messaging is an easy way for operators to proactively contact guests before they arrive, serve them while they are on property, and touch them after departure. Maestro’s messaging tools manage guest communications and enable independents to automate targeted, mobile-optimized emails to guests. Messages may be personalized by rate code, guest type, season and room to build on guest interests. Operators can:

  • Send promotions for upgrades, dining and other revenue-generating activities
  • Email comment cards and thank you messages
  • Send pre-arrival notes with itineraries
  • Suggest re-book reminders on past-stay anniversaries

Communications are personalized and reservation specific to maximize guest loyalty and value.

Guest Experience Measurement (GEM) – Drives Profits

Maestro’s GEM is an integrated, easy-to-use, automated, online guest-satisfaction feedback tool. It features reporting, data collection and comment management capabilities. Operators uncover guest behavior drivers based on authenticated guest responses and respond appropriately to maximize guest revenue and improve retention. GEM lets operators identify opportunities for profitable growth and prioritize where to invest resources to build valuable relationships.

Maestro Makes Facebook a Reservation Booking Channel

Maestro’s ResWave online booking engine lets independents turn their properties’ websites and Facebook pages into reservation channels. ResWave’s Facebook Booking App lets indies increase revenue and create stronger online relationships by engaging a hotel’s community. Operators offer social media promotions exclusively to guests booking rooms on their websites and Facebook pages. Guests can upsell themselves and generate more revenue with ResWave’s ability to book golf tee times, spa appointments, dining reservations and other activities.

Maestro Mobile – iPad® Check-In and Maestro PMS Management App

Mobility is a top 2012 trend in PMS with a huge impact on reservations and operations. NORTHWIND leads the mobile operations trend with Maestro iPad Xpress Check-In that lets properties use iPads for personalized check-in and checkout. The Maestro Mobile App lets operators use tablets or smartphones to wirelessly connect to their Maestro system. It provides access to management reports, real-time operations and other features. Operators may access the property’s system remotely anytime for closer management oversight.

Direct Online Booking – Mobile and Social Media

Mobile and direct booking are hot in 2013. High commissions and dependence on OTAs and third parties are not. Maestro's ResWave Booking Engine reduces reservation costs and increases profitability with mobile-optimized, real-time control of reservations, rates and availability for leisure travelers, groups and corporate accounts on online channels. ResWave lets guests and groups book rooms, activities and dining online from mobile devices, Facebook pages, email campaigns, or landing pages to generate more revenue.

For information on Maestro PMS or to schedule a live demo, please visit www.maestropms.com or call (888) 667-8488.

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