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Vendor Updates

Oracle Hospitality Food and Beverage Solutions

2010 Fall
Columbia, MD

MICROS has focused its development efforts on the Restaurant of the Future, to bring new and innovative technologies that will empower the restaurant enterprise.  By extending the restaurant technology beyond the point of sale, MICROS solutions add convenience for the guest and employees, and put executives in control.  MICROS Restaurant of the Future prepares restaurant operators for the transition to the Generation Y, tech-savvy, on-the-go customer. New MICROS technologies address the direction the industry is heading and allows restaurant operators to successfully use some of the latest technologies such as smartphones, the Web, social media and exception-based reporting to increase guest traffic, improve business efficiency and enhance guest service.

MICROS’s product strategy is continually influenced by current hospitality and technology trends. MICROS will continue to enhance existing products and release a number of new products to help hospitality operators capitalize on the fast changing business environment. Online ordering, loyalty, branding and marketing solutions enhancements will focus on capabilities required to positively influence top line sales, while enhancements to MICROS’s labor, inventory and hosting and security products/services will help operators protect and fortify the bottom line. New business intelligence capabilities leveraging industry standard tools and techniques will provide a new level of insight into hospitality organizations of any size.

The rapid growth of mobile devices (iPhone, Android, etc.) will no doubt continue as a technology advancement, having a direct impact on the POS market. These devices, along with continued growth of Internet use in general, provide customers with a platform which can be used to interact with hospitality organizations and control their own experiences. Restaurant mobile ordering and hotel stay management are just two examples of increased growth in 2010. These devices can also deliver targeted, relevant communication to customers regarding upcoming events and specials.  MICROS has already enhanced its Mobile MICROS features to leverage the Apple iPhone, including mobile ordering by wait staff and self-ordering by guests.  OPERA’s MyStayManager, allows the guests to order room service directly from their PDAs, into the hotel’s MICROS point-of-sale system, delivering the order straight to the kitchen or bar.

Digital signage offers the opportunity to more dynamically alter in-store promotions in order to increase sales and potentially decrease waste. Price promotions can be tested and quickly implemented or discarded depending on success metrics that can be available through direct integration with the POS system and reporting/analytics. The fully integrated digital menu and marketing board feature of the MICROS RES and Simphony point-of-sale (POS) systems, displays menus while simultaneously drawing customers’ attention to other relevant information, like current restaurant promotions or other promotions offered on property such as the spa. 

The maturation of business analytics along with centralized data collection and reporting will help organizations better manage their costs, effectively analyze their areas of success, and proactively manage future outcomes through intelligent and intuitive forecasting, all achievable through MICROS’s mymicros.net. These technologies represent a major step forward in the area of business intelligence with the potential to completely change the way organizations plan and operate.

Join MICROS for the 2010 MICROS Hospitality Users Conference being held October 24-26, 2010, at the Hyatt Regency Baltimore.  Visit www.micros.com/2010usersconference for conference details and registration.

For more information about MICROS’s latest product releases, please visit www.micros.com or call (866) 287-4736.

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