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John Burns

John Burns

Hospitality Technology Consulting

What are some of your responsibilities?
As an independent consultant whose practice focuses on central reservations and electronic distribution within the hotel industry, I work with hoteliers, mostly on a corporate level, aiding them in evaluating their reservation and distribution programs. I assist in assessing their current and emerging distribution choices, and in combining the processes, technologies and sometimes outside partners, to create the most productive program for their company. From time to time, I also work with vendors to the hotel industry, aiding them in understanding our industry’s needs and in shaping products to address those needs.

What do you like most about your job?
I really enjoy the wide variety of assignments I have the opportunity to complete and the remarkably capable, motivated and genuinely hospitable people I meet in the course of completing those assignments.

Did you go to undergraduate school? Where? What was your major?
Yes, I graduated from Carleton University in Ottawa, Ontario, Canada. My major was political science – which I jokingly claim as the ideal launching pad for nothing in particular, except maybe consulting.

What is your favorite movie?
The Star Wars series

What is your favorite song?
Queen’s “Bohemian Rhapsody”

What is your favorite line from a movie or song?
Bluto’s line in Animal House “Food fight!”

What was your first job?
My first summer job was to go on week-long road trips, refilling the garden seed displays at hardware and department stores. I answered too may questions about “what variety of carrots should I plant this year?” with too little knowledge and far too much certainty.

My first full time job was managing the student residences at Carleton University when, in the summer, they accommodated 25,000 visitors to the national capital. That hooked me on the hotel business!

What would you do if you won the lottery?
I’d like to travel more with my wife Judy, to continue to work as a consultant (which I find to be as much fun as it is work) and to do more charitable work in my community.

When you are not working what do you enjoy doing?
Traveling, puttering around the house, enjoying Judy’s great cooking along with a glass or two of wine.

What is the next technology to impact the hospitality industry?
I believe that we have just begun to see the impact that the new generation of travel distributors – Expedia,, Orbitz and Travelocity, for example - will have on our marketplace. While the impact of the wholesaler merchant model that they took to a new level of sophistication caught our attention, I believe it will pale in comparison with the eventual impact they will have in managed corporate travel and in the meetings and conventions marketplace.


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