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Michael Schubach

Michael Schubach

Vice President, Resort Technology, The Pinehurst Company.
The Pinehurst Company

What is your job title?
Vice President, Resort Technology, The Pinehurst Company.

What are some of your responsibilities?
The selection and installation of guest service systems, telecommunications, and network infrastructure for the five resorts of the Pinehurst Company.

What do you like most about your job?
The people I work with and the progressive and supportive attitude the company has about the importance of guest service technology.

What do you like least about your job?
Thunderstorms. Also I’m not fond of the stuff that malfunctions, breaks after warranty, blows up, becomes obsolete or otherwise interferes with my peaceful occupancy of Planet Earth.

Did you go to undergraduate school? Where? What was your major?
I attended the University of California at Santa Barbara, the definitive party school. I spent four years and tens of thousands of dollars obtaining a degree in European medieval studies. Someday ask me why.

What is your favorite movie?
It’s a toss-up between “A Man for All Seasons”, “To Kill A Mockingbird” and that 60’s cult classic, “Harold and Maude.” It’s kind of a “mood thing.”

What is your favorite song?
That’s a tough question because I enjoy listening to just about everything from Gregorian chant forward (not including Country and Western). NPR selected Judy Garland’s rendition of “Over the Rainbow” as the best vocal recording of the 20th Century, so I’ll go with that.

What is your favorite line from a movie or song?
I’m a Broadway musical fanatic, so I have to quote a show tune:
“Not for me the happy life, happy husband, happy wife; though it sometimes touches me, the likes of such as me, mine’s a fine, fine life.” Ten points if you know the show.

What was your first job?
My very first paying job was working as a cashier in my father’s jewelry store after school during Junior High School. He installed an NCR 4200 for charge accounts and none of his cashiers could figure out how to work the machine. I did, and it was that experience that landed me my first hotel job. My first non-family job was during my senior year of high school when I had a brief but thoroughly unsatisfying stint as a dishwasher in a restaurant; I have since dropped that listing from my resume.

What was your most interesting day at work?
The day I gave a system demonstration to Inturist officials in Moscow just prior to the collapse of the Soviet Union. A strange lot, those Muscovite IT guys.

What would you do if you won the lottery?
Write, travel, attend the theater and see if I could break the world record for spending money on fabulous but unnecessary objets d’art.

When you are not working what do you enjoy doing?
Writing, traveling, attending the theater, and collecting fabulous but unnecessary objets d’art.

What is the next technology to impact the hospitality industry?
I’m waiting for the palm-top revolution to penetrate all our guest service systems. I’d like to see everyone in a resort (from the executives to the bell staff) able to be paged, retrieve pertinent guest information, place orders, serve guests and complete system transactions on a single (and non-proprietary) device from anywhere they happen to be. I have a dream: being able to “Palm Pilot” into the beverage cart and send out for a couple of brews while I’m playing the back nine – that’s what technology is all about.

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