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As December begins, we can reflect on a year in which quite a bit happened in the hotel tech space. A year ago, we were still contemplating whether and when a full industry recovery from the pandemic would happen. Now the debate has shifted, as many sectors of the industry have recovered, but with structural changes evident. Hybrid workplaces, work-from-anywhere, and greater use of video conferencing in place of many face-to-face meetings, all appear to be part of the new reality. The hotel and lodging accommodation industry are adjusting, albeit in fits and starts. Leisure and blended travel are very strong, conferences and trade shows are returning, but business travel is weaker.

While Black Friday and Cyber Monday sales have surged in popularity over the past decade, most hotels still need to set up separate campaigns for selling rooms, event tickets, and other ancillary spend throughout the holiday season. Of course, from discounted rates to special inclusions, there are many ways that hoteliers can tempt potential guests and encourage them to book a stay.  

2022 will be remembered as the year of travel industry renewal. Throughout the spring and summer, we saw leisure demand surpass pre-pandemic levels globally, laying excellent foundations for a strong Q4 where hotel reservations are outpacing 2019 bookings, according to Amadeus business intelligence data.
With such positive indicators heading into 2023, how are you preparing to allocate your technology budget to tackle your greatest needs? Here are 5 important budget considerations for next year:

In the past few years, several product launches have introduced video chat capabilities for hotels. The underlying technologies are quite mature (thanks to the COVID-induced videoconferencing boom), and some hotels and even larger groups are now moving aggressively to implement them. Most, however, have yet to consider them. Today’s column will explore the technology, why it might or might not make sense for a hotel or group, and key considerations for evaluating solutions.

This week I will divert from my more typical subject matters to talk about something that is near and dear to my heart, and that has recently been the subject of much discussion in the North American (and global) hotel tech community. And that is dueling industry conferences sponsored by associations.



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Articles tagged as: Data
Making the Most of Your 2023 Budget
Posted: 11/15/2022 by Amadeus

2022 will be remembered as the year of travel industry renewal. Throughout the spring and summer, we saw leisure demand surpass pre-pandemic levels globally, laying excellent foundations for a strong Q4 where hotel reservations are outpacing 2019 bookings, according to Amadeus business intelligence data.
With such positive indicators heading into 2023, how are you preparing to allocate your technology budget to tackle your greatest needs? Here are 5 important budget considerations for next year:

Demystifying Smart Data
Posted: 11/02/2021 by David Tyre

“Smart Data” has become a buzzword in recent years. Businesses across a variety of industries are embracing intelligent data solutions to improve the way they do business, and the travel industry is no exception; in fact, hoteliers who use Smart Data can gain an edge over rival properties, particularly in today’s fiercely competitive recovery market.

Where Data Goes to Die - Part 2
Posted: 11/16/2020 by Alan Zaccario

As the hotel industry is navigating through the remaining months of the pandemic and enduring truly agonizing decisions regarding the fate of some properties, if a property suddenly closes or changes ownership, what becomes of the data? Who protects the customers and employees from the disclosure of data? Ethically, you do.

Where Data Goes to Die - Part 1
Posted: 11/04/2020 by Alan Zaccario

Embarrassing reports of lost data surfacing on the dark web are becoming more and more prevalent in the media. As hoteliers we become the custodians of our guests and customers’ data from the time acquired and utilized until that information is archived or permanently deleted. However, what happens when that chain of custody is broken? What happens to the employee data too? More importantly what plans do you as an owner have to prevent a disclosure from surfacing and damaging your reputation?