Once you decide where you are going, you must become a fanatical messenger to your team members around why you are evolving and what it means to them.

By now you should have had an opportunity to read through my first tip for HITEC 2021, and hopefully you shared it with others on your team.  I can't stress enough the need to consider having key members of your team attending this event based on the organization’s priorities.  The individual will benefit and so will the organization.

Knowing where to devote time and energy as a business is difficult in even the smoothest of waters, with contrasting visions, timelines and notions of what’s “crucial” commonplace for teams of every size.

Mobile food and beverage ordering has been around for a few years, but the pandemic has moved it into the mainstream, and diners are increasingly happy with it. The initial impetus was to reduce face-to-face contact and potentially contaminated shared surfaces. That imperative waned as vaccination rates increased and as the mode of virus transmission became better understood. But more recently, mobile ordering has been driven by severe labor shortages in hospitality and the inability of many hotels and restaurants to hire enough staff to return to the traditional operating model.

When HITEC takes place on September 27–30 in Dallas, it will have been 27 months since the last in-person HITEC.  For many, this annual event offers the opportunity to visit with most of your current vendors in one location.  It also creates an opportunity to meet vendors offering creative solutions you have been searching for.