With the arrival of warmer weather and summer fast approaching, hospitality operators are gearing up for another pool season. This year, technology is at the forefront of driving booking revenue and taking operational efficiency to the next level. Modern technology platforms (such as hospitality’s newest technology category – the Property Experience Management System or PXMS) are providing brand new capabilities that unlock new strategies and approaches to filling the pool with satisfied guests.

Hotel organizations have always invested heavily in their brands. For that reason, both hotel groups and independent properties are highly protective of their brand identities, which is understandable since the brand embodies their reputation in the market. As Warren Buffet said, “It takes 20 years to build a reputation and five minutes to ruin it.”

Payments may appear relatively straightforward for guests, but they can be excruciatingly complex for hotels. The reason for this is that the current payment facilitation landscape is highly distributed: When a guest purchases a room or an add-on and hits “pay,” their request must pass through a series of systems and vendors, including the payment gateway or processors, acquirers and payment service providers, and the various banks and payment methods themselves. The result of this dispersion of vendors is that payments can become needlessly complex for hotels (and their guests!), leading to wasted time, increased errors, and a more cumbersome guest experience. In this article, we’re going to look at ways that hotels can streamline payments, both for their guests and themselves, and in the process develop a secure payments system that can actually enhance revenue and amplify the guest experience. 

What if a person of Elon Musk’s character and bravado were to enter the hotel industry? How would they shake things up and presage the next ‘game-changers’ to propel hospitality beyond our current challenges?

Jumping into the world of online marketing can be daunting, especially if you fall victim to famous marketing myths that could affect your hotel promotion mission. These marketing myths can cause you to lose revenue if you base your hotel promotion decisions on them. Don't be mistreated by marketing myths that lure you down the wrong path, drain your resources and leave you more exhausted than elated.