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With the surges of COVID-19 variants still impacting international and long-distance travel, hotels and resorts need to get creative and think local to keep generating revenue. From couples and families to remote workers, most of us just need a break from being stuck at home – and your hotel can be the perfect escape. Creating special programs geared to locals is a great way to buoy ancillary spend while simultaneously setting your property up as an authentic community hub. If you aren’t sure where to start, we’ve compiled five easy tips to help transform your hotel into a haven for local staycations.

 
As the new year begins, industry experts are increasingly hopeful about the state of hospitality. After almost two years of an unprecedented downturn and despite ongoing effects of the pandemic—including the emergence of new COVID-19 variants and increased consumer awareness regarding health and wellbeing—2022 looks to be more promising as the industry figures out how to fulfill guest expectations without compromising safety.

If there has been a silver lining for hospitality from the pandemic, it is the rapid changes that occurred in the technology landscape during 2021. Two major trends are combining to help hotels better address some long-ignored opportunities: expanded interest in technologies that improve operational efficiencies, and consolidation in the vendor space. While these trends are distinct, they are also mutually reinforcing.

This week I am going to return to the subject of my blog from October 29 (“It’s Broken. Let’s Fix It.”). In the very first sentence of that article, I said I thought it would be controversial, because it highlighted how poorly technology is delivered in many hotels, and the resulting frustrations for guests and staff alike. I expected that many brands and technology vendors might react defensively.

Since early 2020, the hospitality sector has witnessed a sea change. The worldwide disruption triggered by the COVID-19 pandemic forced almost every technology company in the industry to review their portfolios, reassess their strategies and redirect resources into areas with the greatest growth potential. Some businesses became targets for opportunistic deals, while others struggled to operate in ‘new normal’ mode.



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Articles tagged as: Hotels
A Flurry of Hotel Tech Company Mergers and Acquisitions Marks the End of 2021
Posted: 12/01/2021 by Fran Worrall, Hospitality Upgrade Editor

Since early 2020, the hospitality sector has witnessed a sea change. The worldwide disruption triggered by the COVID-19 pandemic forced almost every technology company in the industry to review their portfolios, reassess their strategies and redirect resources into areas with the greatest growth potential. Some businesses became targets for opportunistic deals, while others struggled to operate in ‘new normal’ mode.

Black Friday has surged in popularity over the past decade, and it has become the most important day for hotels to capture online bookings. Many travelers wait specifically for Black Friday to book their travel for the year, and most hotels cannot afford to miss out on this huge share of the business. Of course, creating an enticing sale offer is the first step to beating the competition and guaranteeing conversions. From discounted rates to special inclusions, there are many ways that hoteliers can tempt potential guests and encourage them to book a stay. 

Finding ways to justify the cost of new technology can be a challenge in today’s current environment, but many hoteliers are relying on it throughout the pandemic to improve operations, interact with guests, train workers, and increase revenue. With 2022 in sight, the rest of the industry is taking stock of the most valuable technology innovations that were successfully put-to-use this year. One big hurdle remains: the hotel property-management system.

The Single Best Summary of HITEC 2021
Posted: 11/02/2021 by Lyle Worthington

It felt so good to be back in the real world. I suppose that is the single best summary of HITEC 2021 I can come up with. There are quite a few recaps out there on the education and vendors – so I want to focus first on the human side of HITEC. After two years of virtual meetings, video chats, and home offices, we were once again able to walk a convention floor, shake hands, hug, and celebrate in person. Despite the need to wear masks and the extra-wide spacing between chairs and booths, it felt like a normal HITEC: a large convention floor, big vendor events, and a full education program. Certainly, there were fewer people this year, but at some of the events and in some of the sessions you couldn’t tell. Many of the education sessions were standing room only - even the Monday morning sessions. 

A hospitality labor shortage wasn’t what anyone was expecting during a pandemic. But as travel demand bounces back, and the exodus of talent from the industry continues, it’s clear that accommodation businesses will be facing a fresh challenge, around people, in the years to come.

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