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A hospitality labor shortage wasn’t what anyone was expecting during a pandemic. But as travel demand bounces back, and the exodus of talent from the industry continues, it’s clear that accommodation businesses will be facing a fresh challenge, around people, in the years to come.

HITEC was a little different this year to be sure, but it was every bit as useful as in the past. It felt like the reduced attendance count was just about offset by the smaller number of exhibitors. While the trade show floor was not quite as large and had a good number of empty booths, it felt about equally crowded as pre-COVID. Feedback from exhibitors I spoke with was that the number of people calling on their booths was down, but the quality was very good. In a very tough year, one can only rate this as success.

Hotels are turning to technology to improve efficiency at a time when they are short staffed, but technology alone can’t improve operations or help boost revenue without a clear plan and measured research into the technology solution that actually meets their needs.

Earlier this year in keeping with COVID-19 health suggestions such as possible contamination through payment touchpoints I stopped using cash or credit cards to facilitate payment and moved to use the Apple Wallet app. This now acts as the digital version of the traditional leather wallet, and I have amongst many other apps the following on my Apple Phone which I found to be very beneficial.

After 27 months of absence, the in-person HITEC event finally returns next week. I plan to be in Dallas for all four days, and I look forward to seeing what innovations the exhibitors will have on display. As usual, I will spend most of my time scouring the booths of first-time exhibitors, since that’s where most of the truly innovative ideas are usually found. But if you’re an established industry technology company with something that is truly new and different, please reach out to me so I can find time to see it as well!



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Articles tagged as: Maestro PMS

Hotels are turning to technology to improve efficiency at a time when they are short staffed, but technology alone can’t improve operations or help boost revenue without a clear plan and measured research into the technology solution that actually meets their needs.

Hospitality is built on the development and nurturing of personal relationships, extending beyond interactions with guests to include other hoteliers and even vendor partners. Hotel and resort owners and operators know that it’s not always enough to deliver positive results to customers, sometimes it’s more important to develop a connection with guests when providing service. This mentality can be a challenge for technology partners who have been conditioned by other industries to deliver results without emotion. However, company culture defines the way partners work together, and technology companies can learn a great deal from hospitality’s service-driven ethos.