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Hotel organizations have always invested heavily in their brands. For that reason, both hotel groups and independent properties are highly protective of their brand identities, which is understandable since the brand embodies their reputation in the market. As Warren Buffet said, “It takes 20 years to build a reputation and five minutes to ruin it.”

Payments may appear relatively straightforward for guests, but they can be excruciatingly complex for hotels. The reason for this is that the current payment facilitation landscape is highly distributed: When a guest purchases a room or an add-on and hits “pay,” their request must pass through a series of systems and vendors, including the payment gateway or processors, acquirers and payment service providers, and the various banks and payment methods themselves. The result of this dispersion of vendors is that payments can become needlessly complex for hotels (and their guests!), leading to wasted time, increased errors, and a more cumbersome guest experience. In this article, we’re going to look at ways that hotels can streamline payments, both for their guests and themselves, and in the process develop a secure payments system that can actually enhance revenue and amplify the guest experience. 

As December begins, we can reflect on a year in which quite a bit happened in the hotel tech space. A year ago, we were still contemplating whether and when a full industry recovery from the pandemic would happen. Now the debate has shifted, as many sectors of the industry have recovered, but with structural changes evident. Hybrid workplaces, work-from-anywhere, and greater use of video conferencing in place of many face-to-face meetings, all appear to be part of the new reality. The hotel and lodging accommodation industry are adjusting, albeit in fits and starts. Leisure and blended travel are very strong, conferences and trade shows are returning, but business travel is weaker.

While Black Friday and Cyber Monday sales have surged in popularity over the past decade, most hotels still need to set up separate campaigns for selling rooms, event tickets, and other ancillary spend throughout the holiday season. Of course, from discounted rates to special inclusions, there are many ways that hoteliers can tempt potential guests and encourage them to book a stay.  

2022 will be remembered as the year of travel industry renewal. Throughout the spring and summer, we saw leisure demand surpass pre-pandemic levels globally, laying excellent foundations for a strong Q4 where hotel reservations are outpacing 2019 bookings, according to Amadeus business intelligence data.
With such positive indicators heading into 2023, how are you preparing to allocate your technology budget to tackle your greatest needs? Here are 5 important budget considerations for next year:



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Articles tagged as: Marketing
Making the Most of Your 2023 Budget
Posted: 11/15/2022 by Amadeus

2022 will be remembered as the year of travel industry renewal. Throughout the spring and summer, we saw leisure demand surpass pre-pandemic levels globally, laying excellent foundations for a strong Q4 where hotel reservations are outpacing 2019 bookings, according to Amadeus business intelligence data.
With such positive indicators heading into 2023, how are you preparing to allocate your technology budget to tackle your greatest needs? Here are 5 important budget considerations for next year:

Black Friday has surged in popularity over the past decade, and it has become the most important day for hotels to capture online bookings. Many travelers wait specifically for Black Friday to book their travel for the year, and most hotels cannot afford to miss out on this huge share of the business. Of course, creating an enticing sale offer is the first step to beating the competition and guaranteeing conversions. From discounted rates to special inclusions, there are many ways that hoteliers can tempt potential guests and encourage them to book a stay. 

Jumping into the world of online marketing can be daunting, especially if you fall victim to famous marketing myths that could affect your hotel promotion mission. These marketing myths can cause you to lose revenue if you base your hotel promotion decisions on them. Don't be mistreated by marketing myths that lure you down the wrong path, drain your resources and leave you more exhausted than elated. 

Six Hotel Trends to Watch
Posted: 05/24/2017 by Brendon Granger

Understanding the changing preferences, desires and expectations of travelers is crucial for hotels to influence booking behavior. By staying on top of what guests care about, hotels can evolve how they market themselves and tailor their services to match the shifting demands of consumers.