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The hotel industry has been one of the hardest hit by the COVID19 pandemic. At its peak, more than ten percent of US hotels were closed and over 75 percent of all hotel workers were laid off. Owners and operators focused on “keeping the lights on,” and for the most part hoteliers were able to survive the worst year in the modern history of the industry. 

Not too many sectors of hospitality technology are as much in flux as guest room entertainment. Conventional wisdom of just a few years ago is rapidly changing and will likely continue to do so. Many experts in the space hold zealous but contradictory opinions on which approaches to Over-the-Top (OTT, or streaming) content will dominate in years to come. Many of them will be wrong; a few of them might be right.

Those with good memories can recall studies going back five years or more bemoaning the paper and pen nature of the hotel industry. Fast forward to 2021 and, for many, not that much has changed.
 
Independent properties still rely on this outdated and inefficient way of doing things, while hotel groups and chains have dipped a toe in the technology waters with some basic automation.

Encourage Productivity
Posted: 05/03/2021

I recently witnessed a conversation that was unraveling. It was interesting to watch how the person who was holding another person accountable became the bad guy. No one won. 

In my 33 years in hotel technology, never has there been a year that brought more change than the past one. Obviously COVID was a major factor, generating new solutions or simply accelerating adoption of preexisting ones. But other factors were at play as well.



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Articles tagged as: SEO
Is Your Website Voice Search Optimized?
Posted: 05/29/2018 by Nimesh Dinubhai

If the 2017 holiday season taught us anything, it’s that consumers are not just eager but ready for voice search engine technologies. They were the season’s hottest trend in gift buying, whether it was smartphones with voice search capabilities or digital virtual assistants like Apple’s Siri, Amazon’s Echo and Google Home. Nimesh Dinubhai talks about the importance of implementing voice techonology now to stay ahead of the curve.

In the mobile-first era, it is certainly crucial to have effective search engine optimization (SEO). Most people use a mobile device to access the internet. As the majority of search requests increase by mobile device, Google will be switching to mobile-first indexing in the near future. Nimesh Dinubhai unpacks how mobile indexing will influence business SEO strategies.

Why Is It Important to Have a Website Refresh?
Posted: 01/24/2018 by Nimesh Dinubhai

In today's technological world, having a strong internet presence has become essential for every hotelier. Similarly, we can't overemphasize the importance of owning a professional-looking website. Nimesh Dinubhai explains the importance of a fresh and clean website and how it benefits your website in the long run. 

Five Functions to Use in Google Search Console
Posted: 11/15/2017 by Nimesh Dinubhai

Google Search Console offers a number of resources to tune your site's SEO functions as well as get important information about visitors and their activities while on the site. Nimesh Dinubhai dives into the best features of the offered webmaster tools.

Budgeting for Success in 2018
Posted: 11/01/2017 by Rich Rebidue

For many hoteliers, it seems budget season begins earlier and earlier each year. While the process and timeline varies from company to company, every hotel ultimately has to answer the same question: “What can we do differently next year to optimize revenue and maximize profit?” Rich Rebidue talks budgeting options as 2018 quickly approaches.