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Definitely Doug 10/18/19
Posted: 12/06/2019

Sustainable Innovation
 
Sustainability can yield multiple benefits to hotels. Saving energy and water yields direct cost savings. Revenue can be generated by guests who prefer to deal with businesses that minimize their environmental impact. And many would argue that conserving scarce resources is simply the right thing to do.

Definitely Doug 12/6/19
Posted: 12/06/2019

Meetings Innovation
 
The sale and delivery of groups and meetings is perhaps the most significant and under-automated functions for many hotels. Even though groups often account for 30% to 60% of revenue, most group bookings are still handled manually for most if not all of steps, as they move from a meeting planner’s research to a confirmed booking.

The biggest enemy to any system is complexity. In a system of inputs and outputs, such as an enterprise system, more complexity means more parts are used in interaction with inputs to create the outputs. Every part that must be built and maintained costs time and money

Tracking the evolution of key performance indicators (KPIs) over time allows hoteliers to identify meaningful trends, create forecasts and budgets and assess the results of different strategies. To perform this kind of analysis, data has to be recorded within consistent time intervals and in chronological order. This is known as a time series.

Definitely Doug 11/15/19
Posted: 11/15/2019

Every time I turn around these days, I see a new vendor or product promising something called a complete Guest Experience Management, Guest Journey Management, or Guest Engagement (or some variation on those words). This week I looked at some of the emerging products claiming to be in this space, both to try to better understand it, and to see what promising ideas it may hold.



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Articles tagged as: SEO
Is Your Website Voice Search Optimized?
Posted: 05/29/2018 by Nimesh Dinubhai

If the 2017 holiday season taught us anything, it’s that consumers are not just eager but ready for voice search engine technologies. They were the season’s hottest trend in gift buying, whether it was smartphones with voice search capabilities or digital virtual assistants like Apple’s Siri, Amazon’s Echo and Google Home. Nimesh Dinubhai talks about the importance of implementing voice techonology now to stay ahead of the curve.

In the mobile-first era, it is certainly crucial to have effective search engine optimization (SEO). Most people use a mobile device to access the internet. As the majority of search requests increase by mobile device, Google will be switching to mobile-first indexing in the near future. Nimesh Dinubhai unpacks how mobile indexing will influence business SEO strategies.

Why Is It Important to Have a Website Refresh?
Posted: 01/24/2018 by Nimesh Dinubhai

In today's technological world, having a strong internet presence has become essential for every hotelier. Similarly, we can't overemphasize the importance of owning a professional-looking website. Nimesh Dinubhai explains the importance of a fresh and clean website and how it benefits your website in the long run. 

Five Functions to Use in Google Search Console
Posted: 11/15/2017 by Nimesh Dinubhai

Google Search Console offers a number of resources to tune your site's SEO functions as well as get important information about visitors and their activities while on the site. Nimesh Dinubhai dives into the best features of the offered webmaster tools.

Budgeting for Success in 2018
Posted: 11/01/2017 by Rich Rebidue

For many hoteliers, it seems budget season begins earlier and earlier each year. While the process and timeline varies from company to company, every hotel ultimately has to answer the same question: “What can we do differently next year to optimize revenue and maximize profit?” Rich Rebidue talks budgeting options as 2018 quickly approaches.