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Time is limited. Once it’s gone, you can’t gain it back. Similarly, once a room goes unsold for a night, it will go unsold forever. There’s no way to recover that loss, because there’s no way to go back in time.
 
Many hotels fight this limitation by trying to sell as many rooms as possible. If all the rooms are completely booked, time no longer becomes a factor. But most don’t have the luxury of being at-capacity every single night. That’s why last-minute booking apps are growing in popularity in the industry, where hotels can make the most of each day. These apps specifically target guests who don’t plan far in advance, seeking accommodations from one week to one minute later.
 
There are several different ways your hotel can benefit from using last-minute booking apps in your business strategy.

IoT is Coming, Jon Snow…
Posted: 05/21/2019

Hospitality is prime for the coming advent of the various devices that make up the Internet of Things. Estimates show the industry now represents 17.5 million rooms worldwide and savvy guests are demanding more personalization and an overall improved guest experience along their connected travel journey and belief is that IoT can bring this to reality. 

The forces driving local search rankings are constantly changing. But recent studies suggest that in 2019, four key factors make up the local search algorithm. 
 
The most significant factor is Google My Business (GMB). If you’re not on it, get on it now.

The robotic revolution in the hospitality industry might seem to have taken a step back. This January, the famously quirky Henn-Na Hotel in Japan fired half of its 243 robot staff. The robotic workforce reportedly irritated guests and frequently broke down.

Think about the moment when you first enter your hotel room. Look around: Does the room tell you anything unique about the hotel where you are staying? Or is it all beige walls and double beds with white covers, and you have to walk back outside and look at the sign on the hotel’s facade to even remember where you are?



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Articles tagged as: Siri
Is Your Website Voice Search Optimized?
Posted: 05/29/2018 by Nimesh Dinubhai

If the 2017 holiday season taught us anything, it’s that consumers are not just eager but ready for voice search engine technologies. They were the season’s hottest trend in gift buying, whether it was smartphones with voice search capabilities or digital virtual assistants like Apple’s Siri, Amazon’s Echo and Google Home. Nimesh Dinubhai talks about the importance of implementing voice techonology now to stay ahead of the curve.

How Hotel Chatbots Will Change Guest Experience
Posted: 06/08/2017 by Brendon Granger

The world loves to chat. Today, more than 2.5 billion people have at least one messaging app installed, with predictions that the number will hit 3.6 billion within a couple of years. Brendon Granger talks about the future of chatbots in the hospitality industry and how they will rapidly change our guest experience.