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Revenue management endured a strange year in 2020. Last March, the terabytes of historical demand data that drove many revenue management system (RMS) algorithms became useless overnight. Someday it will return, but hotels can’t wait. In the meantime, many hotels have rethought their approach to revenue management in ways that will result in permanent as well as temporary changes.

What 2020 Taught Us
Posted: 01/12/2021

In early 2020 in celebration of Aspire's 25th Anniversary, I wrote a book called Sh*t I Wish I Knew, 25 Lessons over 25 Years. When we decided to make it a "limited edition," we had no idea how profound that decision would be!

What a difference a year makes. After hotel occupancy peaked at 62.2 percent last January, the onset of COVID-19 led to seven months of consecutive drops, bottoming out at 24.5 percent in April before stabilizing around 48 percent in October. Hotels have largely remained in operation during this bumpy ride thanks in part to investments made in new technology such as contactless communications, data analytics, and automated systems. Hotels are increasingly embracing innovation like never before as they search for new ways to operate, shedding outdated strategies in favor of what works.

In the chaos of an epidemic, we have never longed more for peace. Peace of mind. Peace between each other. Peace on earth.

2020 is now thankfully almost behind us. With the arrival of vaccines, the hospitality industry is starting to regain some optimism about the future. The pandemic facilitated technology adoption, as hotel managers were forced to implement technologies that they previously rejected – and often found some of them very effective. This experience should reduce the resistance to adopting new technologies in hotels in coming years, at least a bit.



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Articles tagged as: Technology

What a difference a year makes. After hotel occupancy peaked at 62.2 percent last January, the onset of COVID-19 led to seven months of consecutive drops, bottoming out at 24.5 percent in April before stabilizing around 48 percent in October. Hotels have largely remained in operation during this bumpy ride thanks in part to investments made in new technology such as contactless communications, data analytics, and automated systems. Hotels are increasingly embracing innovation like never before as they search for new ways to operate, shedding outdated strategies in favor of what works.

Where Data Goes to Die - Part 1
Posted: 11/04/2020 by Alan Zaccario

Embarrassing reports of lost data surfacing on the dark web are becoming more and more prevalent in the media. As hoteliers we become the custodians of our guests and customers’ data from the time acquired and utilized until that information is archived or permanently deleted. However, what happens when that chain of custody is broken? What happens to the employee data too? More importantly what plans do you as an owner have to prevent a disclosure from surfacing and damaging your reputation?

If Elon Musk Was A Hotelier
Posted: 09/25/2020 by Larry Mogelonsky

What if a person of Elon Musk’s character and bravado were to enter the hotel industry? How would they shake things up and presage the next ‘game-changers’ to propel hospitality beyond our current challenges?

How Hotel Chatbots Will Change Guest Experience
Posted: 06/08/2017 by Brendon Granger

The world loves to chat. Today, more than 2.5 billion people have at least one messaging app installed, with predictions that the number will hit 3.6 billion within a couple of years. Brendon Granger talks about the future of chatbots in the hospitality industry and how they will rapidly change our guest experience.