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HITEC … IRL
Posted: 10/19/2021

“How great is it to be HERE?”
As I took the stage at last month’s combined HITEC/ HFTP Annual Convention to moderate a panel on the outlook of the hospitality industry, that was the first thing I remember saying.  I hadn’t planned it, I didn’t have that in my notes, it just came out.  The response told me that I wasn’t the only person who felt that way.

A hospitality labor shortage wasn’t what anyone was expecting during a pandemic. But as travel demand bounces back, and the exodus of talent from the industry continues, it’s clear that accommodation businesses will be facing a fresh challenge, around people, in the years to come.

HITEC was a little different this year to be sure, but it was every bit as useful as in the past. It felt like the reduced attendance count was just about offset by the smaller number of exhibitors. While the trade show floor was not quite as large and had a good number of empty booths, it felt about equally crowded as pre-COVID. Feedback from exhibitors I spoke with was that the number of people calling on their booths was down, but the quality was very good. In a very tough year, one can only rate this as success.

Hotels are turning to technology to improve efficiency at a time when they are short staffed, but technology alone can’t improve operations or help boost revenue without a clear plan and measured research into the technology solution that actually meets their needs.

Earlier this year in keeping with COVID-19 health suggestions such as possible contamination through payment touchpoints I stopped using cash or credit cards to facilitate payment and moved to use the Apple Wallet app. This now acts as the digital version of the traditional leather wallet, and I have amongst many other apps the following on my Apple Phone which I found to be very beneficial.



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Articles tagged as: aspire
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