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With 2021 now in full swing, many business leaders, including myself, are anticipating and planning for a return to normalcy, even if that means a “new normal.” We eagerly await the day we can bring all employees back into the workplace safely. Today, there are medical treatments for the virus and vaccinations rolling out. However, we’re still a long way from getting a majority of people vaccinated. According to medical experts, we will probably need to continue wearing masks and social distancing at least throughout 2021.

HeadTrash is the internal chatter of the little voices in your head. It doesn’t take much to get them whispering or even yelling. HeadTrash is created by the nasty, little people who live inside your brain. The chorus of critics who minimize you and convince you that you are not good enough. They are the "perfection people" who lurk in the shadows, waiting for you to fall out of your comfort zone and question you, your abilities and even your relationships.

My last column started by reminding readers that for the last 50 years, the way hotels sell has remained basically unchanged. It went on to discuss attribute-based selling as a major opportunity to better align with the expectations of today’s guests. This week I will continue the theme and highlight some of the many other revenue-enhancing technologies that have emerged in recent years (or are in development now) and that should at least be on the radar of hotels, if not already in their plans.

Most hotels today sell using a model that has changed very little for the last 50 years. The customer selects a room type and maybe a rate plan, an arrival date and number of nights, and confirms a booking. This works fine when all the guest needs, is a bed and shower. But for those looking for more, hotels are leaving money on the table.

Vaccines are on the way and every hotel is eagerly awaiting the day when we can ‘get back to normal’ in terms of seeing a steady flow of new reservations to bolster all-too-depleted business returns. Careful what you wish for, though. There is another scenario we must be cognizant of – that of being drastically understaffed.



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Articles tagged as: clarity
What 2020 Taught Us
Posted: 01/12/2021 by Renie Cavallari

In early 2020 in celebration of Aspire's 25th Anniversary, I wrote a book called Sh*t I Wish I Knew, 25 Lessons over 25 Years. When we decided to make it a "limited edition," we had no idea how profound that decision would be!

The Secret to Leadership Success
Posted: 12/01/2020 by Renie Cavallari

For over 20 years, I have been blessed with great coaches and mentors that have guided me both formally and informally to awaken my potential, improve my leadership skills, and find both focus and joy in my life. There is no doubt in my mind that my "personal development team" helped me thrive over the years and shined the light on how to navigate the many storms that have come my way.

Leading the Way Back
Posted: 11/16/2020 by Renie Cavallari

The five most important leadership considerations at this time are:

How to Jump Start Your Business
Posted: 09/25/2020 by Renie Cavallari

Things right now are hard to predict. That is a fact. Trends lack patterns. Strategy is a 6-month viewfinder. Leaders are in a tactical storm. We feel overwhelmed by the unknown and the feeling of “what is next.” 

Decreasing Stress
Posted: 09/14/2020 by Renie Cavallari

Stress does not come without your invitation. It is self-induced by our perspectives of what is occurring in our lives. We all have stress, and the less of it, the more happiness you experience. Life is about living day to day.

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