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Time is limited. Once it’s gone, you can’t gain it back. Similarly, once a room goes unsold for a night, it will go unsold forever. There’s no way to recover that loss, because there’s no way to go back in time.
 
Many hotels fight this limitation by trying to sell as many rooms as possible. If all the rooms are completely booked, time no longer becomes a factor. But most don’t have the luxury of being at-capacity every single night. That’s why last-minute booking apps are growing in popularity in the industry, where hotels can make the most of each day. These apps specifically target guests who don’t plan far in advance, seeking accommodations from one week to one minute later.
 
There are several different ways your hotel can benefit from using last-minute booking apps in your business strategy.

IoT is Coming, Jon Snow…
Posted: 05/21/2019

Hospitality is prime for the coming advent of the various devices that make up the Internet of Things. Estimates show the industry now represents 17.5 million rooms worldwide and savvy guests are demanding more personalization and an overall improved guest experience along their connected travel journey and belief is that IoT can bring this to reality. 

The forces driving local search rankings are constantly changing. But recent studies suggest that in 2019, four key factors make up the local search algorithm. 
 
The most significant factor is Google My Business (GMB). If you’re not on it, get on it now.

The robotic revolution in the hospitality industry might seem to have taken a step back. This January, the famously quirky Henn-Na Hotel in Japan fired half of its 243 robot staff. The robotic workforce reportedly irritated guests and frequently broke down.

Think about the moment when you first enter your hotel room. Look around: Does the room tell you anything unique about the hotel where you are staying? Or is it all beige walls and double beds with white covers, and you have to walk back outside and look at the sign on the hotel’s facade to even remember where you are?



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Articles tagged as: digital marketing
The Secret to Strong Social Media Campaigns
Posted: 03/27/2018 by Boston University: Aidan Intemann, Elana Kalish, Lynn Kuo, Pajaree (Mary) Suriyaprapadilok

Social media is a powerful marketing tool. Marketers have risen to the challenge of using social media as a tool in order to increase brand knowledge and loyalty. With all the content thronging social networks, it becomes impossible for the average user to view it all. Special thanks to Leora Lanz's Digital Marketing for Hospitality class at the Boston University School of Hospitality Administration for providing this series for our readers.

 
This is the fourth article in a total of five articles in this series.

Different seasons bring different opportunities–if we understand that from the get-go, things are going to go smoothly for our hotel. We cannot treat every season the same; each one of them has its own characteristics and elements, so it’s paramount we use that for our advantage. Nimesh Dinubahi gives seven tips on catering to the differing seasons. 

Why Is It Important to Have a Website Refresh?
Posted: 01/24/2018 by Nimesh Dinubhai

In today's technological world, having a strong internet presence has become essential for every hotelier. Similarly, we can't overemphasize the importance of owning a professional-looking website. Nimesh Dinubhai explains the importance of a fresh and clean website and how it benefits your website in the long run. 

Millennials are more likely to make purchases after seeing or hearing advertisements compared to Gen Xers, Baby Boomers and other older generations, according to a new survey from Clutch, a B2B ratings and reviews firm.

Budgeting for Success in 2018
Posted: 11/01/2017 by Rich Rebidue

For many hoteliers, it seems budget season begins earlier and earlier each year. While the process and timeline varies from company to company, every hotel ultimately has to answer the same question: “What can we do differently next year to optimize revenue and maximize profit?” Rich Rebidue talks budgeting options as 2018 quickly approaches.