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Posted: 07/19/2021

Once you decide where you are going, you must become a fanatical messenger to your team members around why you are evolving and what it means to them.

By now you should have had an opportunity to read through my first tip for HITEC 2021, and hopefully you shared it with others on your team.  I can't stress enough the need to consider having key members of your team attending this event based on the organization’s priorities.  The individual will benefit and so will the organization.

Knowing where to devote time and energy as a business is difficult in even the smoothest of waters, with contrasting visions, timelines and notions of what’s “crucial” commonplace for teams of every size.

Mobile food and beverage ordering has been around for a few years, but the pandemic has moved it into the mainstream, and diners are increasingly happy with it. The initial impetus was to reduce face-to-face contact and potentially contaminated shared surfaces. That imperative waned as vaccination rates increased and as the mode of virus transmission became better understood. But more recently, mobile ordering has been driven by severe labor shortages in hospitality and the inability of many hotels and restaurants to hire enough staff to return to the traditional operating model.

When HITEC takes place on September 27–30 in Dallas, it will have been 27 months since the last in-person HITEC.  For many, this annual event offers the opportunity to visit with most of your current vendors in one location.  It also creates an opportunity to meet vendors offering creative solutions you have been searching for.



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Articles tagged as: digital marketing
The Secret to Strong Social Media Campaigns
Posted: 03/27/2018 by Boston University: Aidan Intemann, Elana Kalish, Lynn Kuo, Pajaree (Mary) Suriyaprapadilok

Social media is a powerful marketing tool. Marketers have risen to the challenge of using social media as a tool in order to increase brand knowledge and loyalty. With all the content thronging social networks, it becomes impossible for the average user to view it all. Special thanks to Leora Lanz's Digital Marketing for Hospitality class at the Boston University School of Hospitality Administration for providing this series for our readers.

 
This is the fourth article in a total of five articles in this series.

Different seasons bring different opportunities–if we understand that from the get-go, things are going to go smoothly for our hotel. We cannot treat every season the same; each one of them has its own characteristics and elements, so it’s paramount we use that for our advantage. Nimesh Dinubahi gives seven tips on catering to the differing seasons. 

Why Is It Important to Have a Website Refresh?
Posted: 01/24/2018 by Nimesh Dinubhai

In today's technological world, having a strong internet presence has become essential for every hotelier. Similarly, we can't overemphasize the importance of owning a professional-looking website. Nimesh Dinubhai explains the importance of a fresh and clean website and how it benefits your website in the long run. 

Millennials are more likely to make purchases after seeing or hearing advertisements compared to Gen Xers, Baby Boomers and other older generations, according to a new survey from Clutch, a B2B ratings and reviews firm.

Budgeting for Success in 2018
Posted: 11/01/2017 by Rich Rebidue

For many hoteliers, it seems budget season begins earlier and earlier each year. While the process and timeline varies from company to company, every hotel ultimately has to answer the same question: “What can we do differently next year to optimize revenue and maximize profit?” Rich Rebidue talks budgeting options as 2018 quickly approaches.