Last year was a pivotal one for independent hotels, per STR, an American company that tracks supply and demand data for multiple market sectors, which revealed that these ‘un-branded’ properties had greater overall average daily rate (ADR) and revenue per available room (RevPAR) than their branded hotel brethren. Expedia, Inc. dug deep into its Q1 2017 data to shed light on the continued rise of independents in 2017, and offer tips for independent properties to best leverage this momentum.