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Black Friday has surged in popularity over the past decade, and it has become the most important day for hotels to capture online bookings. Many travelers wait specifically for Black Friday to book their travel for the year, and most hotels cannot afford to miss out on this huge share of the business. Of course, creating an enticing sale offer is the first step to beating the competition and guaranteeing conversions. From discounted rates to special inclusions, there are many ways that hoteliers can tempt potential guests and encourage them to book a stay. 

Finding ways to justify the cost of new technology can be a challenge in today’s current environment, but many hoteliers are relying on it throughout the pandemic to improve operations, interact with guests, train workers, and increase revenue. With 2022 in sight, the rest of the industry is taking stock of the most valuable technology innovations that were successfully put-to-use this year. One big hurdle remains: the hotel property-management system.

In days past, the onsite hotel IT person was a jack of all trades, knowing enough about each of the technologies to configure and support them reasonably well. Of course, the portfolio was probably just the property management system, point of sale, telephone system, entertainment system, and door locks. And of course, an interface computer to manage connectivity, usually by receiving, storing, and sending text files over serial interfaces.

Demystifying Smart Data
Posted: 11/02/2021

“Smart Data” has become a buzzword in recent years. Businesses across a variety of industries are embracing intelligent data solutions to improve the way they do business, and the travel industry is no exception; in fact, hoteliers who use Smart Data can gain an edge over rival properties, particularly in today’s fiercely competitive recovery market.

It felt so good to be back in the real world. I suppose that is the single best summary of HITEC 2021 I can come up with. There are quite a few recaps out there on the education and vendors – so I want to focus first on the human side of HITEC. After two years of virtual meetings, video chats, and home offices, we were once again able to walk a convention floor, shake hands, hug, and celebrate in person. Despite the need to wear masks and the extra-wide spacing between chairs and booths, it felt like a normal HITEC: a large convention floor, big vendor events, and a full education program. Certainly, there were fewer people this year, but at some of the events and in some of the sessions you couldn’t tell. Many of the education sessions were standing room only - even the Monday morning sessions. 



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