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Today I continue my series on enterprise system pitfalls and discuss the problem of over abstraction. Be sure to read my previous post which lays the foundation for this series.

Are we getting the economic return we should be with new technology innovation? In this article, I’m starting a series reflecting on common weaknesses in enterprise systems development, and am going to try to unpack as concisely as I can these pitfalls we fall into.  We’ll analyze why we stumble into these problems, our struggle recognizing the root causes, and the results.

HU talks with Bob Diachenko, the cybersecurity expert who discovered the breach, about steps hotels can take to prevent data incidents

A groundbreaking new report by the Urban Land Institute in Washington, D.C. explores sustainability in the hospitality industry and examines ways in which hotels are incorporating eco-friendly best practices into both operations and construction. The study includes insights from leading hotel owners, developers and investors.

Every hotel owner wants to know how he can increase the traffic to the website, and at the same time, boost direct bookings. The key to accomplish both the objectives is to design a site that is accessible even to disabled people. It will not only improve the usability for all types of visitors, but it will also improve your market penetration. Designing ADA website is also very imperative to prevent legitimate complications. In addition to this, an ADA feature will aid in improving the website performance in search engines.



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Online Journey of Today’s Traveler

04/11/2017
by Nimesh Dinubhai

To understand what decisions today’s travelers, especially millennials, are making, we need to dissect, appreciate and understand each step of the journey made before making their booking decisions. Understanding the mindset and decision making factors that guests make will help hoteliers and their web designers create content that is not only relevant, but financially sound.

First and foremost, accept the fact that more than 90 percent of millennials make a majority of their booking decisions from family and friend generated user content. Social media user generated content overpowers brand messages. This means the guests that check in to hotels from Facebook and snap photos of their fun experiences on Snapchat and Instagram are huge deciding factors for whether a hotel or any business makes the cut. We can use this information to help push customers in the right direction. If they are already on all social media outlets anyway, then hoteliers need to be there too posting pictures, advertising specials, events and basically posting anything that will attract guests to look further.

For an avid traveler, my go-to decision making factor starts off with the pictures of the property. Bright, vibrant, contemporary looking properties will always be on the menu; if not on yours, then perhaps at someone else’s. Make sure that the pictures you have of your lobby, guestrooms and any other public area of interest are professionally taken and will reflect your best side. Dark and drab rooms will only get a quick “next” from customers looking for their perfect guest experience.

Websites with just one or two dropdowns cramping all the information in small areas is unappealing to the eye. It may be a cheaper option when you are originally designing your site, but you will end up losing potential customers that are accustomed to sites with links that showcase everything the hotel has to offer and is readily available at a property a few doors down. An ideal website should have separate dropdowns for categories such as: About us, Guest Rooms, Amenities, Dining and Entertainment, etc., that lets customers see easily the many options your hotels have to offer.

When asking your web designer to create your site, do some research first. Look at other hotel sites that you like and jot down what exactly made you like the property and the website. Was it the reviews that lets guest see and even hear guest testimonials, or the glossy pictures, could it be the layout of the site that is visually appealing or perhaps it’s the showcased amenities that are generally a priority for many travelers. In order to attract a customer, we must act like a customer and take the journey with them.

About The Author
Nimesh Dinubhai
President
Websrefresh


Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.

 
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