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If Elon Musk Was A Hotelier
Posted: 09/25/2020

What if a person of Elon Musk’s character and bravado were to enter the hotel industry? How would they shake things up and presage the next ‘game-changers’ to propel hospitality beyond our current challenges?

Things right now are hard to predict. That is a fact. Trends lack patterns. Strategy is a 6-month viewfinder. Leaders are in a tactical storm. We feel overwhelmed by the unknown and the feeling of “what is next.” 

Over the past six months, this column has focused mostly on hospitality technologies and issues that were triggered by COVID-19. Innovation has flourished during that time, from both established industry technology providers and from startups. At last count I had identified nearly 300 startups in the space since the beginning of the year, some of them with very interesting technologies.

As outlined in our previous article, cleanliness is dominating the headlines within the hotel industry, with a number of press releases on new initiatives from all the major chains. The landscape has transformed quickly, to help keep up with the standards this article will summarise the basic principles of cleaning and sanitisation of guest rooms and how that can be achieved quickly, easily and cost-effectively.

Decreasing Stress
Posted: 09/14/2020

Stress does not come without your invitation. It is self-induced by our perspectives of what is occurring in our lives. We all have stress, and the less of it, the more happiness you experience. Life is about living day to day.



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Rates Hold Steady in First Half of 2017 Despite Decline in Bookings

04/27/2017
by Hospitality Upgrade

As North American hoteliers forge ahead in 2017, average daily rates (ADR) are holding strong in both the second and third quarters of 2017 despite declines in committed occupancy*, according to new data from TravelClick’s April 2017 North American Hospitality Review (NAHR).

In the third quarter, for example, ADR for group travel is up 4.5 percent, but bookings are down -5.9 percent. Similarly, across all travel segments for the same quarter, ADR is up 1.9 percent, but bookings are down -4.3 percent. The transient leisure segment is showing positive gains in both bookings and ADR during the second quarter of 2017, up 6.6 percent and 1.3 percent respectively.

“Despite a reduced spring / summer booking bounce, rates have managed to remain steady during the first half of 2017, which is music to hoteliers’ ears,” said John Hach, TravelClick’s senior industry analyst. “While this may not represent a lasting trend, there is some positive news in the data that could indicate more growth across the board moving forward.”

Twelve-Month Outlook (April 2017 – March 2018)

For the next 12 months (April 2017 – March 2018), transient bookings are up 2.5 percent year-over-year, and ADR for this segment is up 1.8 percent. When broken down further, the transient leisure (discount, qualified and wholesale) segment is up 5.6 percent, and ADR is up 1.3 percent. The transient business (negotiated and retail) segment is down -2.1 percent; however, ADR is up 2.8 percent. Lastly, group bookings are slightly down -0.9 percent in committed room nights over the same time last year, while ADR is slightly up 1.1 percent.

“Without any evident trends set in stone for 2017, hoteliers must focus on differentiating themselves within their local markets by using business intelligence tools to tackle inconsistencies in the numbers during this time,” added Hach. “There are many factors that could ultimately affect the health of the hospitality industry at any given time. Forward-looking data is the key to understanding the marketplace and making the right business decisions for any hotel.”

The April NAHR looks at group sales commitments and individual reservations in the 25 major North American markets for hotel stays that are booked by April 1, 2017, from the period of April 2017 to March 2018.

*Committed Occupancy – (Transient rooms reserved + group rooms committed) / capacity

The second quarter is based on forward-looking data (April – June 2017).

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