Tech Talk

Recent posts

As the world and the hotel industry start to see the first green shoots of recovery from the COVID lockdowns, there is no shortage of new technologies emerging to try to address the new realities. As I sat down to write this week’s column, I found a list of more than 30 new or significantly modified products that had hit my radar I the past few weeks, all of them innovations somehow related to COVID.

The availability of NFC contactless payment (Restaurant POS, Front Desk, Kiosk), and NFC contactless access control (guest room doors, parking garages, elevators, meeting rooms, gyms, spas, front doors etc.) in hotels to reduce the need to touch shared surfaces that allow the transmission of coronavirus is both an urgent need, and an intelligent response, to one of the most significant issues that the hospitality industry has ever faced: coronavirus transmission and COVID-19 . Importantly also, NFC contactless, if widely implemented, would demonstrate that the hospitality industry has the well-being of its guests and employees front of mind once hotels start to emerge from lock-down. 

As millions across America practice social distancing, hotels and Convention and Visitor Bureaus (CVBs) are faced with the overall challenge of supporting their community and planning for the post-COVID-19 rebound. In addition to working directly with meeting planners, CVBs often report and forecast tourism for the entire community. CVBs play an integral role in the education and knowledge of upcoming events and trends in their community.

Shine is that light within you. It motivates us and it brightens our path. When we are down, afraid or experiencing unknown territory, it is what you say to yourself (your beliefs and thoughts) that determines if your light will stay bright or fade. 

Amid the global COVID-19 pandemic, Hospitality Financial and Technology Professionals (HFTP) announced last Wednesday during a press conference to industry media that the organization will consolidate its three major annual events to one location over a four-day period in October, and will call it, “The Best of HFTP.” 



want to read more articles like this?

want to read more articles like this?

Sign up to receive our twice-a-month Watercooler and Siegel Sez Newsletters and never miss another article or news story.

x
 

Rates Hold Steady in First Half of 2017 Despite Decline in Bookings

04/27/2017
by Hospitality Upgrade

As North American hoteliers forge ahead in 2017, average daily rates (ADR) are holding strong in both the second and third quarters of 2017 despite declines in committed occupancy*, according to new data from TravelClick’s April 2017 North American Hospitality Review (NAHR).

In the third quarter, for example, ADR for group travel is up 4.5 percent, but bookings are down -5.9 percent. Similarly, across all travel segments for the same quarter, ADR is up 1.9 percent, but bookings are down -4.3 percent. The transient leisure segment is showing positive gains in both bookings and ADR during the second quarter of 2017, up 6.6 percent and 1.3 percent respectively.

“Despite a reduced spring / summer booking bounce, rates have managed to remain steady during the first half of 2017, which is music to hoteliers’ ears,” said John Hach, TravelClick’s senior industry analyst. “While this may not represent a lasting trend, there is some positive news in the data that could indicate more growth across the board moving forward.”

Twelve-Month Outlook (April 2017 – March 2018)

For the next 12 months (April 2017 – March 2018), transient bookings are up 2.5 percent year-over-year, and ADR for this segment is up 1.8 percent. When broken down further, the transient leisure (discount, qualified and wholesale) segment is up 5.6 percent, and ADR is up 1.3 percent. The transient business (negotiated and retail) segment is down -2.1 percent; however, ADR is up 2.8 percent. Lastly, group bookings are slightly down -0.9 percent in committed room nights over the same time last year, while ADR is slightly up 1.1 percent.

“Without any evident trends set in stone for 2017, hoteliers must focus on differentiating themselves within their local markets by using business intelligence tools to tackle inconsistencies in the numbers during this time,” added Hach. “There are many factors that could ultimately affect the health of the hospitality industry at any given time. Forward-looking data is the key to understanding the marketplace and making the right business decisions for any hotel.”

The April NAHR looks at group sales commitments and individual reservations in the 25 major North American markets for hotel stays that are booked by April 1, 2017, from the period of April 2017 to March 2018.

*Committed Occupancy – (Transient rooms reserved + group rooms committed) / capacity

The second quarter is based on forward-looking data (April – June 2017).

About The Author
Hospitality Upgrade




 
Comments
Blog post currently doesn't have any comments.
Leave comment



 Security code