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Time is limited. Once it’s gone, you can’t gain it back. Similarly, once a room goes unsold for a night, it will go unsold forever. There’s no way to recover that loss, because there’s no way to go back in time.
 
Many hotels fight this limitation by trying to sell as many rooms as possible. If all the rooms are completely booked, time no longer becomes a factor. But most don’t have the luxury of being at-capacity every single night. That’s why last-minute booking apps are growing in popularity in the industry, where hotels can make the most of each day. These apps specifically target guests who don’t plan far in advance, seeking accommodations from one week to one minute later.
 
There are several different ways your hotel can benefit from using last-minute booking apps in your business strategy.

IoT is Coming, Jon Snow…
Posted: 05/21/2019

Hospitality is prime for the coming advent of the various devices that make up the Internet of Things. Estimates show the industry now represents 17.5 million rooms worldwide and savvy guests are demanding more personalization and an overall improved guest experience along their connected travel journey and belief is that IoT can bring this to reality. 

The forces driving local search rankings are constantly changing. But recent studies suggest that in 2019, four key factors make up the local search algorithm. 
 
The most significant factor is Google My Business (GMB). If you’re not on it, get on it now.

The robotic revolution in the hospitality industry might seem to have taken a step back. This January, the famously quirky Henn-Na Hotel in Japan fired half of its 243 robot staff. The robotic workforce reportedly irritated guests and frequently broke down.

Think about the moment when you first enter your hotel room. Look around: Does the room tell you anything unique about the hotel where you are staying? Or is it all beige walls and double beds with white covers, and you have to walk back outside and look at the sign on the hotel’s facade to even remember where you are?



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Stressed Out?

08/16/2016

You don’t shine when you are overly stressed. Stress generally creates negativity. It does not drive innovation nor inspire people to perform at their best. Focus does. Stress puts endless limits on how you think. It triggers fear which makes us small – and small does not serve you or the world.

Stress doesn’t really motivate us, though it can make us more productive or efficient at times. To truly shine at our work and in our lives though, we have to keep our stress levels in check. Frequently, others trigger our stress. Sometimes this is due to a lack of connection or ineffective communication and other times it is due to unrealistic expectations or performance. There is nothing we can do to change other people and yet we can manage their expectations through improving our communication and approach. To decrease stress, we must have a dialogue NOT a monologue.

Look around! Who are you stressing out? How is that serving you or them? Look for ways to help people succeed and you will decrease their stress and help them shine. Ask people to solve their problems and they will feel empowered through the process of correcting what is wrong vs. defending it.

The Lesson

Stress puts us in a busy-ness and busy-ness stimulates intensity, creating more stress. Stress sucks the joy out of our lives. Remember:

  • No one gives you stress – you give it to yourself
  • Over-scheduling always causes stress
  • Stress is a view of the world coupled with your need to try and control it
  • Cut back your never-ending to do list and focus on what really matters
  • Laughter is a good cure for stress as it gives us perspective and allows us to have some fun

The post Stressed out? appeared first on Aspire Marketing.

About The Author
Renie Cavallari
Chief Instigating Officer
Aspire Marketing


Renie Cavallari is the chief instigating officer with Aspire Marketing. She can be reached at renie@aspiremarketing.com.

 
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