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Today I continue my series on enterprise system pitfalls and discuss the problem of over abstraction. Be sure to read my previous post which lays the foundation for this series.

Are we getting the economic return we should be with new technology innovation? In this article, I’m starting a series reflecting on common weaknesses in enterprise systems development, and am going to try to unpack as concisely as I can these pitfalls we fall into.  We’ll analyze why we stumble into these problems, our struggle recognizing the root causes, and the results.

HU talks with Bob Diachenko, the cybersecurity expert who discovered the breach, about steps hotels can take to prevent data incidents

A groundbreaking new report by the Urban Land Institute in Washington, D.C. explores sustainability in the hospitality industry and examines ways in which hotels are incorporating eco-friendly best practices into both operations and construction. The study includes insights from leading hotel owners, developers and investors.

Every hotel owner wants to know how he can increase the traffic to the website, and at the same time, boost direct bookings. The key to accomplish both the objectives is to design a site that is accessible even to disabled people. It will not only improve the usability for all types of visitors, but it will also improve your market penetration. Designing ADA website is also very imperative to prevent legitimate complications. In addition to this, an ADA feature will aid in improving the website performance in search engines.



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Wow-Factor Website – What's the Secret?

08/14/2017
by Nimesh Dinubhai

What are the core ingredients of a wow-factor website? I think Websrefresh.com has found the answer with their newest website launch of hotelbellatx.com. After years of experience, research, and listening to what travelers are looking for in a hotel website; we have come up with the core ingredients to convert visitors to guests.  
 
Hotel Bella’s website launch has resulted in many calls and compliments on how the site looks visually and how the layout folds out a story of a beautiful property that showcases all the amenities guests look for when booking a hotel. You could have an award-winning property in the most beautiful of locations with over-the-top amenities, but if your website does not tell the story with bright colorful pictures and an easy to find tabs, then your website and hotel is missing a lot of booking guests.  
 
So, what are the core ingredients you ask?  
 
Layout – The visual appearance of a website speaks a lot about the legitimacy of your business and how relevant it is to visitors who are looking for a specific thing(s). If the layout does not have accessibility as a primary focus, then you will have guests that will just skip over your site thinking you do not have what they need. On the Hotelbellatx.com site, you will see easy to access links at the top of the page and the home page itself has at-a-glance information that will draw visitors to learn more.  
 
Photography - The photographs of your property and the rooms are the most viewed content on a hotel website. The photographs you take can either make or break a connection from potential guest that seeks more, to a visitor that just passes on by. Saving money now to avoid a professional photographer is not the place to cut! Websites that have 100’s of glossy images of the entire property, taken by a professional photographer, will tell your story and show guests what they can look forward to if they book or buy from you. Visitors to your site will want to be sure nothing is hidden, and see all angles of certain areas like guest rooms and the breakfast area. This is what professional photographers do, and the bottom line is to present your business in the best light possible.  
 
Content – Well, as the famous phrase goes, content is king! This is definitely true of a successful website; without true and relevant, easy to read content, a website is as good as empty words. The layout helps us find the content, the photograph paints a picture of your story, but it’s the content itself that TELLS the story; that provides all the relevant information that customers are looking for to make a booking or buying decision.  
 
The Little Things – Sometimes the little things become the greatest part of the site when combined. A virtual tour that gives a 360 view of your property and rooms is paramount because guests want a true and clear picture of what they are buying into. Social media links with relevant blogs and posts are also a strong key factor because it allows potential customers to see and read what other guests are saying about your property.  
 
There are many award-winning properties to choose from when guests are shopping around, but it’s the wow factor website that gets the booking. Be sure your web designer is utilizing all the necessary factors to help your business have a revenue generating site. Layout, photography and content; look at other sites and you will see these three factors are the keys to converting visitors to booking guests.
About The Author
Nimesh Dinubhai
President
Websrefresh


Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.

 
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