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Definitely Doug 10/18/19
Posted: 12/06/2019

Sustainable Innovation
 
Sustainability can yield multiple benefits to hotels. Saving energy and water yields direct cost savings. Revenue can be generated by guests who prefer to deal with businesses that minimize their environmental impact. And many would argue that conserving scarce resources is simply the right thing to do.

Definitely Doug 12/6/19
Posted: 12/06/2019

Meetings Innovation
 
The sale and delivery of groups and meetings is perhaps the most significant and under-automated functions for many hotels. Even though groups often account for 30% to 60% of revenue, most group bookings are still handled manually for most if not all of steps, as they move from a meeting planner’s research to a confirmed booking.

The biggest enemy to any system is complexity. In a system of inputs and outputs, such as an enterprise system, more complexity means more parts are used in interaction with inputs to create the outputs. Every part that must be built and maintained costs time and money

Tracking the evolution of key performance indicators (KPIs) over time allows hoteliers to identify meaningful trends, create forecasts and budgets and assess the results of different strategies. To perform this kind of analysis, data has to be recorded within consistent time intervals and in chronological order. This is known as a time series.

Definitely Doug 11/15/19
Posted: 11/15/2019

Every time I turn around these days, I see a new vendor or product promising something called a complete Guest Experience Management, Guest Journey Management, or Guest Engagement (or some variation on those words). This week I looked at some of the emerging products claiming to be in this space, both to try to better understand it, and to see what promising ideas it may hold.



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What Hotels Need to Know About the California Consumer Privacy Act

by Jeff Venza
Hotel management companies are asking, how does the new privacy act in California compare to the new European Union privacy law? Here is a side-by-side comparison which reveals a few things that hotels should know. 

The delta between the EU Privacy Law (GDPR) to the California Consumer 
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Privacy Act (CCPA) is:

1. Legitimate interest: This is something that many companies are considering using to avoid documenting consent for GDPR. Companies don’t have this luxury with CCPA (the California law). 

Summary – If it’s a competition for most robust, then 1 point goes to CCPA for being more protective.

2. Personal Data/PII: In terms of defining personal data/PII, it appears as CCPA has a list quite similar to GDPR. 

Summary – It’s a tie. 

3. Fees (Part 1): GDPR fines for damages for lack of compliance. It appears CCPA will levy fines in the event of a breach only. 

Summary – One point goes to GDPR.

4. Fees (Part 2): GDPR effectively applies to any controllers and processors (the threshold is very low). Whereas, CCPA applies only to business that have high revenues ($25M) OR large numbers of processing ($50K) or has much (50%) of their revenue from personal information sales. 


Summary – One point goes to GDPR.


5. Fees (Part 3): Fines under GDPR are based on global revenues (4%) whereas CCPA levies fines based on each violation ($7,500 per violation). So, in the case of a large breach (like Equifax with 12 million records), the fines can quickly approach billions of dollars. 

Summary – One point awarded to CCPA.

6. Consent: This is a huge deal for GDPR. CCPA allows businesses to expect consumers to opt-out. This is a big difference than requiring a business to demonstrate that people have opted-in, under their own free will. 

Summary – One point goes to GDPR.


An at-a-glance summary score for the most comprehensive and most protective: 
2 points to CCPA, 3 points to GDPR, 1 tie
 
 
And what do both have in common:
 
People have the right to know (data subject requests).
Breach notifications are important.
Managing third-parties is important.
Data privacy legislation is here to stay.
 
Regardless of the nuances between both privacy laws, data privacy legislation is here to stay. Hotels will continue to be targeted by hackers because of the personal information collected every day. Knowing and understanding privacy legislation is key to operating hotels in today's market. 
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About The Author
Jeff Venza
President
Venza, Inc.


Jeff Venza is the president of the VENZA Group. To learn more about the EU Privacy Law (GDPR) or the California Consumer Privacy Act (CCPA), free industry webinars specific to the hospitality industry are available to you. Learn more here

 
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