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The forces driving local search rankings are constantly changing. But recent studies suggest that in 2019, four key factors make up the local search algorithm. 
 
The most significant factor is Google My Business (GMB). If you’re not on it, get on it now.

The robotic revolution in the hospitality industry might seem to have taken a step back. This January, the famously quirky Henn-Na Hotel in Japan fired half of its 243 robot staff. The robotic workforce reportedly irritated guests and frequently broke down.

Think about the moment when you first enter your hotel room. Look around: Does the room tell you anything unique about the hotel where you are staying? Or is it all beige walls and double beds with white covers, and you have to walk back outside and look at the sign on the hotel’s facade to even remember where you are?

Hotel guests commonly bring multiple devices with them during their stay. However, many hotel environments don’t provide easy access to charging outlets. This situation can lead to a guest feeling more than inconvenienced. A recent survey found almost 90 percent of people "felt panic" when their phone battery dropped to 20 percent or below.

Spam is one of the major problems that most hotel website owners face on regular basis. It is a bad practice used by spammers to persuade the page rank of a site.



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What Hotels Need to Know About the California Consumer Privacy Act

Hotel management companies are asking, how does the new privacy act in California compare to the new European Union privacy law? Here is a side-by-side comparison which reveals a few things that hotels should know. 

The delta between the EU Privacy Law (GDPR) to the California Consumer 
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Privacy Act (CCPA) is:

1. Legitimate interest: This is something that many companies are considering using to avoid documenting consent for GDPR. Companies don’t have this luxury with CCPA (the California law). 

Summary – If it’s a competition for most robust, then 1 point goes to CCPA for being more protective.

2. Personal Data/PII: In terms of defining personal data/PII, it appears as CCPA has a list quite similar to GDPR. 

Summary – It’s a tie. 

3. Fees (Part 1): GDPR fines for damages for lack of compliance. It appears CCPA will levy fines in the event of a breach only. 

Summary – One point goes to GDPR.

4. Fees (Part 2): GDPR effectively applies to any controllers and processors (the threshold is very low). Whereas, CCPA applies only to business that have high revenues ($25M) OR large numbers of processing ($50K) or has much (50%) of their revenue from personal information sales. 


Summary – One point goes to GDPR.


5. Fees (Part 3): Fines under GDPR are based on global revenues (4%) whereas CCPA levies fines based on each violation ($7,500 per violation). So, in the case of a large breach (like Equifax with 12 million records), the fines can quickly approach billions of dollars. 

Summary – One point awarded to CCPA.

6. Consent: This is a huge deal for GDPR. CCPA allows businesses to expect consumers to opt-out. This is a big difference than requiring a business to demonstrate that people have opted-in, under their own free will. 

Summary – One point goes to GDPR.


An at-a-glance summary score for the most comprehensive and most protective: 
2 points to CCPA, 3 points to GDPR, 1 tie
 
 
And what do both have in common:
 
People have the right to know (data subject requests).
Breach notifications are important.
Managing third-parties is important.
Data privacy legislation is here to stay.
 
Regardless of the nuances between both privacy laws, data privacy legislation is here to stay. Hotels will continue to be targeted by hackers because of the personal information collected every day. Knowing and understanding privacy legislation is key to operating hotels in today's market. 
About The Author
Jeff Venza
President
Venza, Inc.


Jeff Venza is the president of the VENZA Group. To learn more about the EU Privacy Law (GDPR) or the California Consumer Privacy Act (CCPA), free industry webinars specific to the hospitality industry are available to you. Learn more here

 
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