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We’re hardly out of the woods with COVID-19, and that means many properties will have to make do with a customer base mostly derived from local leisure, staycations and workcations from drive-to markets. With fewer overall guests, outside of cost savings efforts we must simultaneously look at maximizing the revenue per available guest (RevPAG), and there’s no better way to go about this than by sharpening your use of the PMS.

This is the last issue of Siegel Sez before this year’s CYBER HITEC event. HITEC is an event I have not missed in 30 years, and historically it has always been a great place to find innovation.

Toxicity Kills
Posted: 10/07/2020

It doesn’t matter if it is toxins in your physical environment or toxins in your mental environment. This stuff kills! 

It’s said that when someone’s mindset shifts, everything around them can change at the same time, and in our current setting, the importance of being in the right headspace, both personally and as an organization, can’t be discussed enough.

In my last installment, I introduced four areas of hospitality technology that I believe have been significantly changed by COVID-19. I covered contactless technologies in depth in that first article. This week I will turn to the other three areas: social distancing; health and sanitation; and communications.



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What Hotels Need to Know About the California Consumer Privacy Act

by Jeff Venza
Hotel management companies are asking, how does the new privacy act in California compare to the new European Union privacy law? Here is a side-by-side comparison which reveals a few things that hotels should know. 

The delta between the EU Privacy Law (GDPR) to the California Consumer 
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Privacy Act (CCPA) is:

1. Legitimate interest: This is something that many companies are considering using to avoid documenting consent for GDPR. Companies don’t have this luxury with CCPA (the California law). 

Summary – If it’s a competition for most robust, then 1 point goes to CCPA for being more protective.

2. Personal Data/PII: In terms of defining personal data/PII, it appears as CCPA has a list quite similar to GDPR. 

Summary – It’s a tie. 

3. Fees (Part 1): GDPR fines for damages for lack of compliance. It appears CCPA will levy fines in the event of a breach only. 

Summary – One point goes to GDPR.

4. Fees (Part 2): GDPR effectively applies to any controllers and processors (the threshold is very low). Whereas, CCPA applies only to business that have high revenues ($25M) OR large numbers of processing ($50K) or has much (50%) of their revenue from personal information sales. 


Summary – One point goes to GDPR.


5. Fees (Part 3): Fines under GDPR are based on global revenues (4%) whereas CCPA levies fines based on each violation ($7,500 per violation). So, in the case of a large breach (like Equifax with 12 million records), the fines can quickly approach billions of dollars. 

Summary – One point awarded to CCPA.

6. Consent: This is a huge deal for GDPR. CCPA allows businesses to expect consumers to opt-out. This is a big difference than requiring a business to demonstrate that people have opted-in, under their own free will. 

Summary – One point goes to GDPR.


An at-a-glance summary score for the most comprehensive and most protective: 
2 points to CCPA, 3 points to GDPR, 1 tie
 
 
And what do both have in common:
 
People have the right to know (data subject requests).
Breach notifications are important.
Managing third-parties is important.
Data privacy legislation is here to stay.
 
Regardless of the nuances between both privacy laws, data privacy legislation is here to stay. Hotels will continue to be targeted by hackers because of the personal information collected every day. Knowing and understanding privacy legislation is key to operating hotels in today's market. 
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About The Author
Jeff Venza
President
Venza, Inc.


Jeff Venza is the president of the VENZA Group. To learn more about the EU Privacy Law (GDPR) or the California Consumer Privacy Act (CCPA), free industry webinars specific to the hospitality industry are available to you. Learn more here

 
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