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A groundbreaking new report by the Urban Land Institute in Washington, D.C. explores sustainability in the hospitality industry and examines ways in which hotels are incorporating eco-friendly best practices into both operations and construction. The study includes insights from leading hotel owners, developers and investors.

Every hotel owner wants to know how he can increase the traffic to the website, and at the same time, boost direct bookings. The key to accomplish both the objectives is to design a site that is accessible even to disabled people. It will not only improve the usability for all types of visitors, but it will also improve your market penetration. Designing ADA website is also very imperative to prevent legitimate complications. In addition to this, an ADA feature will aid in improving the website performance in search engines.

The underappreciated city of Minneapolis served as host for the 2019 edition of HITEC (produced by HFTP) which wrapped up its most recent four-day run on June 20, 2019. In the days and weeks leading up to the event, meeting solicitations and party invites filled my inbox at a growth rate any VC or entrepreneur would envy. As a first-timer to this international hospitality technology behemoth, it became apparent that HITEC actually begins a few weeks prior to when that first request or invitation lands in your over-stuffed inbox.

Time is limited. Once it’s gone, you can’t gain it back. Similarly, once a room goes unsold for a night, it will go unsold forever. There’s no way to recover that loss, because there’s no way to go back in time.
 
Many hotels fight this limitation by trying to sell as many rooms as possible. If all the rooms are completely booked, time no longer becomes a factor. But most don’t have the luxury of being at-capacity every single night. That’s why last-minute booking apps are growing in popularity in the industry, where hotels can make the most of each day. These apps specifically target guests who don’t plan far in advance, seeking accommodations from one week to one minute later.
 
There are several different ways your hotel can benefit from using last-minute booking apps in your business strategy.

IoT is Coming, Jon Snow…
Posted: 05/21/2019

Hospitality is prime for the coming advent of the various devices that make up the Internet of Things. Estimates show the industry now represents 17.5 million rooms worldwide and savvy guests are demanding more personalization and an overall improved guest experience along their connected travel journey and belief is that IoT can bring this to reality. 



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That’s Your Opinion… sort of.

12/08/2016

In the 20 years that have passed since I first heard the line, I have believed in the inherent truth of that statement. Now, I am having second thoughts. I don’t disagree with everyone’s high opinion of their own opinion; what I now question is whether everyone’s opinion is their own. The truth is that we may not be in complete control of the conclusions we draw. It’s a bitter pill to swallow, but the opinions we hold – the thoughts that define us unique individuals – can be primed by external signals, subliminal suggestions, and any number of subtle cues. We are complete with our unconscious need for acceptance, our social biases and preconceived notions. The human brain is very powerful at manufacturing its own reality.

In an episode of Radiolab (“Choice”, Season Five, NPR, available in podcast), Malcolm Gladwell of Outliers, Blink and The Tipping Point fame, reviews a number of strange phenomena associated with independent thought, personal opinion and free will. Malcolm’s findings: there’s very little independent, personal or free about any of it. Among my favorite observations:

In one experiment, psychologists would play word association games with test volunteers. When the words “wrinkled,” “bingo” and “Florida” were on the word list, volunteers would invariably leave the room walking significantly slower than when they entered. How often does the power of suggestion suggest something we don’t even really hear or acknowledge, but act upon nonetheless?

 A second example engaged volunteers in a game of Trivial Pursuit, but before the round began, half the players were asked to take a several seconds to think about “professors.” The remaining players were asked to spend the same few seconds thinking about “soccer hooligans.” The outcome: those who thought about professors predictably won the game. Contemplating hooligans was a sure indicator of pending defeat. Does perception create reality?

Finally, there was a study done at Yale University to see if it were possible to sway opinion without word cues or idea suggestions. In the Yale study, participants were asked to look at a picture of a guy named Joe, ready a brief biographical paragraph and then answer a brief inquiry: “What do you think of Joe? Do you like him?”   

The hook on this particular study was nothing obvious; the participants all looked at identical photos and read the identical text. No additional information or prompting was given but as the examiner arrived to meet the respondent, s/he came into the room carrying an armful of books and papers, a briefcase or bag and a cup of coffee. The examiner simply asked the respondent to please hold the coffee cup for several seconds while the interviewer got settled. Half the respondents held a regular cup of coffee and the other half held a cup of iced coffee. Can you guess the results? Those who held the hot coffee overwhelming liked Joe and those who held the ice coffee overwhelming didn’t care for him.

In fairness and disclosure, this study has not been discredited but it has produced different results in different trials, so don’t bet the ranch on the results. What is interesting is what can influence us at a primal level. Psychologists see basic human survival needs – and therefore a preference for – warmth and nurturing in those we have around us. This physical warmth-equals-survival combination is so instinctive in humans that temperature stimuli can influence our “rational” judgment.

We’ve long been told that attitude influences outcome – a case of mind over matter. More often than we realize, subjectivity is not as simple as inserting your point of view. A person’s output, propensity to be swayed and even the ability to preform can be influenced by the imperceptible. Those of us who worship at the altar of data and objectivity forget that those are just abstract concepts. Our interpretations are colored by what we need, what we feel and what our parents believed to a much greater extent than we often acknowledge. The next time you’re surprised by the depth of public opinion or the outcome of an election, remember that people don’t suddenly arrive at where they are by the means they think of as their own free will. To paraphrase the Snow White’s evil queen, “Mirror, Mirror on the wall – we are our history after all.”

About The Author
Michael Schubach




Michael Schubach is a regular contributor to Hospitality Upgrade.

 
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