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Time is limited. Once it’s gone, you can’t gain it back. Similarly, once a room goes unsold for a night, it will go unsold forever. There’s no way to recover that loss, because there’s no way to go back in time.
 
Many hotels fight this limitation by trying to sell as many rooms as possible. If all the rooms are completely booked, time no longer becomes a factor. But most don’t have the luxury of being at-capacity every single night. That’s why last-minute booking apps are growing in popularity in the industry, where hotels can make the most of each day. These apps specifically target guests who don’t plan far in advance, seeking accommodations from one week to one minute later.
 
There are several different ways your hotel can benefit from using last-minute booking apps in your business strategy.

IoT is Coming, Jon Snow…
Posted: 05/21/2019

Hospitality is prime for the coming advent of the various devices that make up the Internet of Things. Estimates show the industry now represents 17.5 million rooms worldwide and savvy guests are demanding more personalization and an overall improved guest experience along their connected travel journey and belief is that IoT can bring this to reality. 

The forces driving local search rankings are constantly changing. But recent studies suggest that in 2019, four key factors make up the local search algorithm. 
 
The most significant factor is Google My Business (GMB). If you’re not on it, get on it now.

The robotic revolution in the hospitality industry might seem to have taken a step back. This January, the famously quirky Henn-Na Hotel in Japan fired half of its 243 robot staff. The robotic workforce reportedly irritated guests and frequently broke down.

Think about the moment when you first enter your hotel room. Look around: Does the room tell you anything unique about the hotel where you are staying? Or is it all beige walls and double beds with white covers, and you have to walk back outside and look at the sign on the hotel’s facade to even remember where you are?



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Your Job is to Turn on Their Motivational Switch

02/21/2017

Our value as leaders is in how we help others achieve.
In my research for my new book, aspire... to shine, I interviewed and collected data from hundreds of highly motivated and not-so-motivated people. There is one overriding commonality for all of us:

Our motivations reflect what we value and why we currently value it.
As a leader, you can only inspire people. You can’t motivate them because their motivational switch has only one operator… them! So, how do leaders help shine the light so they bring out the potential of their people and help turn on someone's motivational switch?


If you want people to play “all in,” you have to play all in. You also have to create an inspiring environment that recognizes those who do. We naturally engage when we feel connected and important. Clearly, a person who feels valued is more likely to engage than the reverse.


When we are engaged, we turn on our motivational switch. We are inspired to learn and do more. We care more deeply. We impact others. This energy connects us and turns up the light. The brighter the light we create, the more we feel energized! This inspires us to do even more. Remember, leadership is a behavior, not a position. Engagement is about inspiring people to participate. Your job is to help shine the light so they choose to engage... so they choose to be "all in."


Playing all in is an emotional commitment that can be inspired but not demanded. As a leader, how people participate reflects you.


For your team to truly shine, you must understand how your work and the work of your team contributes to the vision of the company. Inspiring leaders who help people connect the dots between what they do and “the why” help them turn on their motivational switch, regardless of their work product.


In my years of research around “shining,” I identified three interesting trends around why people shine and what influences them to shine:



1. Our ability to align our passions and contributions with our work and life
2. Our choice to be an active life participant, “an engager”
3. Our knowledge around what truly motivates us

All three help us turn on our own motivational switch. When your switch is in the “on” position, everything is possible!


Like a light switch, pride energizes people. Your job as a leader is to turn it on through engaging, inspiring and aligning your team members. Now you have illumination!


When people feel pride, they synergize. They do the right things without being asked. They feel confident and make things happen. They know the accomplishment will feel good. It just feels right.


Another way to help your team shine is to create focus. When we are focused, we are not just productive, we are also highly engaged and motivated. Motivation is a deep desire to do something... it’s the reason (or reasons) a person is acting in a certain way.


When we have clarity around our motivations, we can establish goals that align with what we want in our life. When we don’t know what we want, it is hard to feel motivated toward it. Goals give us focus.


In addition, you want to know the motivation behind your goals and those of your people. When you understand what you gain by achieving each goal, you naturally turn on your motivational switch. Knowing the goal is only step one. You have to know what your real motivation is behind the goal!


Leaders must align goals with the motivations of their people so if you want to know what motivates your people, just ask them.


Download the first chapter of aspire... to shine for free and learn more about being a Shiner and turning on that motivational switch.

About The Author
Renie Cavallari
Chief Instigating Officer
Aspire Marketing


Renie Cavallari is the chief instigating officer with Aspire Marketing. She can be reached at renie@aspiremarketing.com.

 
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