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The underappreciated city of Minneapolis served as host for the 2019 edition of HITEC (produced by HFTP) which wrapped up its most recent four-day run on June 20, 2019. In the days and weeks leading up to the event, meeting solicitations and party invites filled my inbox at a growth rate any VC or entrepreneur would envy. As a first-timer to this international hospitality technology behemoth, it became apparent that HITEC actually begins a few weeks prior to when that first request or invitation lands in your over-stuffed inbox.

Time is limited. Once it’s gone, you can’t gain it back. Similarly, once a room goes unsold for a night, it will go unsold forever. There’s no way to recover that loss, because there’s no way to go back in time.
 
Many hotels fight this limitation by trying to sell as many rooms as possible. If all the rooms are completely booked, time no longer becomes a factor. But most don’t have the luxury of being at-capacity every single night. That’s why last-minute booking apps are growing in popularity in the industry, where hotels can make the most of each day. These apps specifically target guests who don’t plan far in advance, seeking accommodations from one week to one minute later.
 
There are several different ways your hotel can benefit from using last-minute booking apps in your business strategy.

IoT is Coming, Jon Snow…
Posted: 05/21/2019

Hospitality is prime for the coming advent of the various devices that make up the Internet of Things. Estimates show the industry now represents 17.5 million rooms worldwide and savvy guests are demanding more personalization and an overall improved guest experience along their connected travel journey and belief is that IoT can bring this to reality. 

The forces driving local search rankings are constantly changing. But recent studies suggest that in 2019, four key factors make up the local search algorithm. 
 
The most significant factor is Google My Business (GMB). If you’re not on it, get on it now.

The robotic revolution in the hospitality industry might seem to have taken a step back. This January, the famously quirky Henn-Na Hotel in Japan fired half of its 243 robot staff. The robotic workforce reportedly irritated guests and frequently broke down.



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Top 7 Ways to Protect Your Website from Spammers and Other Malicious Attacks

02/18/2019
Spam is one of the major problems that most hotel website owners face on regular basis. It is a bad practice used by spammers to persuade the page rank of a site. This practice should be prevented, but unfortunately, there are numerous spammers who use these techniques and even spreading their control to other web portals through several ill and misleading ways.
 
These are the spiders who visit your site with a purpose of collect information different from legitimate needs. In order to protect your hotel website from these spammers, you have to fight back by understanding their methods of getting your information. 
 
Keep your Website Updated: If you use any software like CMS or forum etc., it is imperative to install updates as they become available. The makers of these applications often find and fix security holes that will leave your web portal susceptible to attack. 
 
Beware with User Uploads: Allowing web users to upload any information to your site like image or other file can add interactivity; it also permits a way for malicious scripts to be uploaded to your server. Your website should have security measures to check if submitted items from the web users are safe or not before uploading them to your website server.
 
Protect your hotel web forms: It is very easy for spammers to fill out a contact form and place spiteful codes into the name, contact or email fields. You should review your website on a regular basis to protect it from leaving these opportunities open to spammers. 
 
Beware of error messages: If someone is trying to log in with incorrect username or password, your site must showcase a generic error message that reads, "Wrong username or password." This is vital to prevent spammers to get any clue to guessing the login credentials of generic users.
 
Use strong password and username: Though many hotel owners are learning the significance of strong username and passwords, some still use very simple or easy to guess usernames and password like admin or password123.  In fact, some hotel owners use same password for every online account they have. You should always use numbers, special characters, and capital letters for your username and password use long sentence as they are harder to expose, and thus aid in optimizing security. 
 
Spam Filter: Spam filters are the best solution to avert spam attacks. They work by blocking spam messages at the server end itself. These filter tools can be used for any operating system and processor that holds normal Internet protocols. You should always use spam filters to protect your web forms and emails from spam. 
 
Add control point like CAPTCHA: CAPTCHA is one of the most popular and effective methods to block spamming.  In this scheme, an image of text string is displayed over the web form to be submitted. Web users who are trying to fill a form, have to type that code on a textbox to pass through that process. Luckily, it is not possible for automated spam programs to read CAPTCHA code without the use of premium quality Optical Charter Reader.  Consequently, it helps in preventing spamming.
 
Most of the spammers do spamming for money or competition. However, there are people who spam websites just for fun. You may never know their motives, but you can do a lot to stop them. 
About The Author
Nimesh Dinubhai
President
Websrefresh


Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.

 
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