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A groundbreaking new report by the Urban Land Institute in Washington, D.C. explores sustainability in the hospitality industry and examines ways in which hotels are incorporating eco-friendly best practices into both operations and construction. The study includes insights from leading hotel owners, developers and investors.

Every hotel owner wants to know how he can increase the traffic to the website, and at the same time, boost direct bookings. The key to accomplish both the objectives is to design a site that is accessible even to disabled people. It will not only improve the usability for all types of visitors, but it will also improve your market penetration. Designing ADA website is also very imperative to prevent legitimate complications. In addition to this, an ADA feature will aid in improving the website performance in search engines.

The underappreciated city of Minneapolis served as host for the 2019 edition of HITEC (produced by HFTP) which wrapped up its most recent four-day run on June 20, 2019. In the days and weeks leading up to the event, meeting solicitations and party invites filled my inbox at a growth rate any VC or entrepreneur would envy. As a first-timer to this international hospitality technology behemoth, it became apparent that HITEC actually begins a few weeks prior to when that first request or invitation lands in your over-stuffed inbox.

Time is limited. Once it’s gone, you can’t gain it back. Similarly, once a room goes unsold for a night, it will go unsold forever. There’s no way to recover that loss, because there’s no way to go back in time.
 
Many hotels fight this limitation by trying to sell as many rooms as possible. If all the rooms are completely booked, time no longer becomes a factor. But most don’t have the luxury of being at-capacity every single night. That’s why last-minute booking apps are growing in popularity in the industry, where hotels can make the most of each day. These apps specifically target guests who don’t plan far in advance, seeking accommodations from one week to one minute later.
 
There are several different ways your hotel can benefit from using last-minute booking apps in your business strategy.

IoT is Coming, Jon Snow…
Posted: 05/21/2019

Hospitality is prime for the coming advent of the various devices that make up the Internet of Things. Estimates show the industry now represents 17.5 million rooms worldwide and savvy guests are demanding more personalization and an overall improved guest experience along their connected travel journey and belief is that IoT can bring this to reality. 



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What Does 2016 Hold for Sales, Marketing and Revenue Optimization Professionals?

01/27/2016

The Hospitality Sales and Marketing Association International (HSMAI) Americas Board of Directors members recently offered their predictions for what to expect in hospitality sales, marketing and revenue optimization in 2016. The HSMAI Americas board consists of a wide range of hospitality professionals from all areas of the industry, including representatives of 24 hotels and hotel companies. I’m excited to share some of their insights and provide my perspective into the industry trends and changes ahead.
 
Prediction: There will be a vast amount of innovation in marketing – especially in personalization strategies.

Consumers are demanding more and more personalization and hospitality has generally been a laggard relative to other industries. The hospitality industry is finally beginning to see various cost effective technologies that should allow lodging to specifically enhance what they are already doing.

Prediction: Evolution of loyalty will be big; new models and new entrants will make us think differently about loyalty.

Loyalty may have a different definition in the eye of every consumer. Traditional hotel brand loyalty programs have followed the airline model: earn points and rewards. These models do not always endear loyalty; they recognize frequency with a currency. Loyalty is a behavior that makes people want to stay with you. Loyalty in the future may not always be about the hotel brands. Today there are booking brands and stay brands. Will consumers be more loyal to a booking brand than a stay brand? Not every lodging establishment is branded. Consumers may look at lodging from an agnostic point of view. When going to Austin, should I book at HomeAway, Expedia, Airbnb, a bed and breakfast site or brandt.com? The booking and distribution journey and even the trip purpose may be more important to loyalty in the future than the lodging product.

Prediction: Watch Cuba – development will probably start with cruiseline visits since infrastructure there is still weak

Infrastructure is already in place and it will be much quicker to add ports of call before new hotel construction with Western world consumer standards can be developed. It may be a new competitive destination for much of the Caribbean, Mexico and even some U.S. leisure destinations.

Prediction: Rate and distribution parity will be redefined by laws in other countries with broad implications.

If future rulings make rate parity illegal like they have in some European countries already, the entire distribution landscape can change dramatically. If consumers really can find better rate or better values when they book direct, how does that change the unique value propositions of the various intermediaries and distribution channels?

Prediction: There will be a rebellion against a level of “second screen” elite – a generation realizing that they were missing something in life because of too much screen time.

This perspective implies that some consumers will reach a point of maximum technology consumption and may want to go into a “detox” program for a weekend, a week or maybe a month. Some consumers may reach a point in their life where they have been so tethered to technology that they feel life has passed them by. Family relations, kids growing up, the passing of a loved one. You can’t rewind everything. Quality of life may resurface as a priority for some consumers or entire generations. Lodging implications are that these are our customers and we need to recognize what they need – or don’t want – when they stay with us.

Prediction: Revenue management analysts will evolve into data scientists.

The fundamentals of revenue management are not just about setting rates in high and low demand times anymore. Many hospitality companies today are already well beyond these fundamentals. They are measuring total revenue management, yielding conference space by the square foot, making channel distribution decisions based on the cost per channel and the net contribution of the room night, implementing variable food and beverage pricing. Any way to optimize revenue and profits will be enhanced by a data scientist, not just a revenue manager.

As the hospitality industry continues to evolve, HSMAI will continue to provide key insights and unique educational programming in order to benefit their members and the industry at large. In 2016, the organization will host seven executive round tables, produce conferences, white papers, webinars and facilitate conversations about emerging issues in the hospitality industry – all of which will be offered around the world in the Asia Pacific region, Europe, the United Arab Emirates, Brazil and the Americas. 

About The Author
Robert A. Gilbert
President and CEO
Hospitality Sales and Marketing Association (HSMAI)


Bob Gilbert is the president and CEO of the Hospitality Sales and Marketing Association (HSMAI).

 
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