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A groundbreaking new report by the Urban Land Institute in Washington, D.C. explores sustainability in the hospitality industry and examines ways in which hotels are incorporating eco-friendly best practices into both operations and construction. The study includes insights from leading hotel owners, developers and investors.

Every hotel owner wants to know how he can increase the traffic to the website, and at the same time, boost direct bookings. The key to accomplish both the objectives is to design a site that is accessible even to disabled people. It will not only improve the usability for all types of visitors, but it will also improve your market penetration. Designing ADA website is also very imperative to prevent legitimate complications. In addition to this, an ADA feature will aid in improving the website performance in search engines.

The underappreciated city of Minneapolis served as host for the 2019 edition of HITEC (produced by HFTP) which wrapped up its most recent four-day run on June 20, 2019. In the days and weeks leading up to the event, meeting solicitations and party invites filled my inbox at a growth rate any VC or entrepreneur would envy. As a first-timer to this international hospitality technology behemoth, it became apparent that HITEC actually begins a few weeks prior to when that first request or invitation lands in your over-stuffed inbox.

Time is limited. Once it’s gone, you can’t gain it back. Similarly, once a room goes unsold for a night, it will go unsold forever. There’s no way to recover that loss, because there’s no way to go back in time.
 
Many hotels fight this limitation by trying to sell as many rooms as possible. If all the rooms are completely booked, time no longer becomes a factor. But most don’t have the luxury of being at-capacity every single night. That’s why last-minute booking apps are growing in popularity in the industry, where hotels can make the most of each day. These apps specifically target guests who don’t plan far in advance, seeking accommodations from one week to one minute later.
 
There are several different ways your hotel can benefit from using last-minute booking apps in your business strategy.

IoT is Coming, Jon Snow…
Posted: 05/21/2019

Hospitality is prime for the coming advent of the various devices that make up the Internet of Things. Estimates show the industry now represents 17.5 million rooms worldwide and savvy guests are demanding more personalization and an overall improved guest experience along their connected travel journey and belief is that IoT can bring this to reality. 



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Take Time to Think: The Strongest Strategy for 2018

01/24/2018



Innovation, technological advances and leadership have one major thing in common... you must be intentional to achieve progress and success in all three. And to ensure consistent improvement, you have to TPM: Think and Prepare before you Move.
 
Strategic thinking lays the foundations for strategic planning and ultimately, your success. As you look to the new year just over the horizon and make plans for what's next, stop trying to "just fit it in." If it’s worth doing, do it right! Take the time you need.
 
What does it take to create a highly effective, accountable and strong strategic plan?
 
Renie's 4-step Approach:

1. Initial Planning Meeting—Block two hours. During this meeting, ask:
  • What information will we need? How will we get it?
  • Who is responsible for getting it?
  • Where will we go? When? For how long? Who is coordinating?
  • What are our outcomes?
  • Do we need an outside facilitator to help us get there?
  • Then create a high-level model that allows you to easily build a budget with appropriate assumptions. Include key indicators and formulas.

2. Strategic Thinking Meeting—Suggested Length: Two Days
  • Discuss everything!  Core values, vision review and reflection and brand relevance, as well as revenue and profitability strategies.
  • Weave in some team building and reset your team’s rules of engagement by creating a designed alliance
  • Identify the three big strategies and their related priorities
  • Build out the budget model
  • Determine who should be invited to the Strategic Planning Meeting

3. Strategic Planning Meeting— Suggested Length: One Day
  • Roll out the plan to your next-level managers or supervisors.
  • Work through the tactical plans for their individual disciplines
  • Weave in a two hour team-building element

4. Tactical Plan Review Meeting— Two to four hours per discipline, depending on talent, depth, etc.
  • Ask each leader and their team to present their formal, written tactical plans in a shared format or spreadsheet template
  • Look for gaps and areas that involve other leaders, make them aware, and involve them
  • Provide input, make recommendations and approve each plan

More to think about:
  • There is never a good time. You will never have everyone you want in the right spot, at the right time, with all the positions filled. When you are not optimal is when you need strategic thought and planning the most!
  • Strategic thinking requires data, analysis, trending information, client feedback, employee feedback and other key performance indicators. Most preparation for a strategic meeting takes 20 hours or more of your leadership team’s time and if you don’t prepare, you are vulnerable to decisions based upon personal beliefs versus facts. Don’t be light on homework and distribute it two weeks before your Strategic Thinking meeting so it won't be rushed and everyone will be prepared.
  • Get offsite! Period. End of discussion. You can’t think differently in the same space you think in all the time.
  • An inspirational venue helps, so get creative! It doesn’t have to cost a fortune and spending money on planning is a smart use of money, even when you don’t have much of it.
  • Does your team have challenges with focus? Do they get caught in the minutia? Can they see the forest through the trees? If the answer is no to any of these questions, hire an outside facilitator.
  • If your team is prepared and focused for these meetings, they will get their plans done in half the time. Redundancy, lack of forethought and trying to do too much are where teams often go wrong.
  • TPM! All success is rooted in three elements: Think, Prepare. Move. Most leaders perform strong within the “move” piece. To decrease wasted “moves,” improve creativity and open up to what else might be possible, you must think and think and think. Then prepare. Preparation includes involving others in your plan; building out tactics, identifying obstacles and determining how to eliminate or minimize them. This is the point where capital prioritization and spending comes in... not the other way around.
  • Build out your budget assumptions and include an executive summary to make your presentation compelling to your ownership and bosses. If you don’t build a case for your plan, they may look only at the math.
About The Author
Renie Cavallari
Chief Instigating Officer
Aspire Marketing


Renie Cavallari is the chief instigating officer with Aspire Marketing. She can be reached at renie@aspiremarketing.com.

 
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