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A groundbreaking new report by the Urban Land Institute in Washington, D.C. explores sustainability in the hospitality industry and examines ways in which hotels are incorporating eco-friendly best practices into both operations and construction. The study includes insights from leading hotel owners, developers and investors.

Every hotel owner wants to know how he can increase the traffic to the website, and at the same time, boost direct bookings. The key to accomplish both the objectives is to design a site that is accessible even to disabled people. It will not only improve the usability for all types of visitors, but it will also improve your market penetration. Designing ADA website is also very imperative to prevent legitimate complications. In addition to this, an ADA feature will aid in improving the website performance in search engines.

The underappreciated city of Minneapolis served as host for the 2019 edition of HITEC (produced by HFTP) which wrapped up its most recent four-day run on June 20, 2019. In the days and weeks leading up to the event, meeting solicitations and party invites filled my inbox at a growth rate any VC or entrepreneur would envy. As a first-timer to this international hospitality technology behemoth, it became apparent that HITEC actually begins a few weeks prior to when that first request or invitation lands in your over-stuffed inbox.

Time is limited. Once it’s gone, you can’t gain it back. Similarly, once a room goes unsold for a night, it will go unsold forever. There’s no way to recover that loss, because there’s no way to go back in time.
 
Many hotels fight this limitation by trying to sell as many rooms as possible. If all the rooms are completely booked, time no longer becomes a factor. But most don’t have the luxury of being at-capacity every single night. That’s why last-minute booking apps are growing in popularity in the industry, where hotels can make the most of each day. These apps specifically target guests who don’t plan far in advance, seeking accommodations from one week to one minute later.
 
There are several different ways your hotel can benefit from using last-minute booking apps in your business strategy.

IoT is Coming, Jon Snow…
Posted: 05/21/2019

Hospitality is prime for the coming advent of the various devices that make up the Internet of Things. Estimates show the industry now represents 17.5 million rooms worldwide and savvy guests are demanding more personalization and an overall improved guest experience along their connected travel journey and belief is that IoT can bring this to reality. 



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Thoughts on HITEC 2015: The More Things Change, the More They Stay the Same

07/10/2015

The more things change, the more they stay the same! That old saying rang true in Austin at HITEC. So many companies that used to exhibit and have the biggest stands are now gone… divested, acquired or broke. And so many new dewy eyed hopeful companies pop up to replace them  yet it seems cyclical so in a lot of ways nothing has changed. Weird.
 
Several key things stood out at HITEC this year. I saw senior people we used to see at one company in new roles at smaller startups or working on projects that they could not talk about without a confidentiality agreement. These are exciting times and it seems some really good people are doing some really good things for our industry. 

Another standout was it seemed at long last that there were more women. I will make this disclaimer first! Although HER Consulting ‘sounds like’ it’s a girls club, it’s simply the acronym for Hospitality E Resources (HER), so please let me put that into context. The following comment does not mean our company is focusing on female empowerment. Having said that, I think it is fair to say that many colleagues have observed over the years that “at times” the hospitality technology space we walk in can feel a bit too much like the old boys club – let’s call a spade a spade. There have just not been too many of us women at the technology and financial table. This year, as last we observed more female industry colleagues are now heavy hitters making waves and like last year, we salute them!

Moving on… Innovation is always the holy grail in our industry each year we walk the aisles asking who is really innovating and who is just “ummm…reinventing the wheel?” There were some really neat concepts and companies who shall remain nameless because at HER we don’t want to imply our blessing or endorsement, but, trust us, we came away feeling that although many are targeting innovation, a chosen few are really achieving it.

Innovation made headway in Big Data, which by the way was a term that was so last year and yet, oddly enough, still so very timely. It is now an integral and deeply accepted part of our lives so instead of evangelizing a la John the Baptist that it is the coming savior (the next big thing) or, as this writer often does, worrying that it’s really a bit too Big Brother for our tastes, we actually left Austin thinking that innovation was actually part of the Big Data discussion... we saw exhibitors who are at long last able to illustrate how it can actually be used to generate increased revenue. That is the real innovation. Instead of telling us that it can be done there are companies who are doing it! We can now actually track the campaigns, all the touch points leading to the sale and figure out how to turn all that information into something actionable that is shown to drive increased dollars? We absolutely saw that with one big exhibitor. 

But I digress… Security and compliance is no longer the latest topic. It is the ONLY topic. No matter who you talked to or what kind of product we saw the security component was the big buzzword… Yes, I write about security so maybe my radar was attuned more than others, but in all fairness, it was on the tip of everyone’s tongue. In fact, it actually annoyed me after a while that so many people bandied about terms that in some cased seemed like they were just trying to sound good without  knowing the real story but in the end it was more than acceptable. Why? Because the big message is being shouted out loud – better security helps the bottom line. Similarly, better BI drives increased revenues. Put the two together and the message was use Big Data (BI) right and keep it safe and secure. If you do both then you have a home run!

About The Author
Marion Roger
VP Business Development
Hospitality E Resources


Marion Roger, vice president of Hospitality E Resources (HER Consulting), is a specialist in the hospitality supply chain landscape who is currently leading an industry initiative to support guest data security and has developed a hotel-focused training curriculum on PII protection. With a speciality focus on electronic reservation systems, payment technology protection and data security, Marion is a regular on the speaker circuit and contributor to Hospitality Upgrade on these key topics.

 
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