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People today expect to be connected always and everywhere; sometimes it’s hard to believe that there was a world before smartphones and Wi-Fi. In the time since Wi-Fi became ubiquitous in hotels, apartments, and public spaces, it has fueled the evolution of connectivity in a lot of ways. Just like Maslow’s hierarchy of needs, the most basic needs start at the bottom, and you can’t get to the next level without a strong foundation. 

By now, everyone is aware that hotel giant Marriott International announced on Friday a massive data breach that goes back more than four years and may have affected up to 500 million customers worldwide. 

After two years of preparation, the FlyZoo Hotel — a futuristic property that uses interactive technologies to do everything from greet guests to deliver room service — is ready for business. 

Mobile technology is fast becoming central to the entire travel experience. Consumers are increasingly using their smartphones to research trips, book accommodation, check in at the airport, and access their hotel room. But one of the next big roles mobile has to play in the travel process is mobile payment. The idea of an entirely cashless society might still seem some way off, but mobile payment is gaining popularity. As it becomes more widely used, its fast and frictionless nature will bring benefits before, during and after a trip. 

Digital marketing, also known as internet marketing, plays a significant role to boost hotel website traffic and online bookings. Recently, many big announcements were made in the digital industry, for example when Facebook introduced a new video format for marketers, or when Google announced a board core algorithm. If you are a new hotelier and want to stay ahead in the industry, then you should know what’s going on in the hotel digital marketing industry. 
 



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Top Five Reasons Not to Use Hotel Template Websites

06/22/2017
Hotel template websites while being a cheap and fast way to set up your website are not recommended if you are looking to make the most of your money. They have limitations both in aesthetics and functionality which prevents you from truly achieving the goals of your website. Here are some of the reasons why you should go on and pass the template in favour of your own customized website.
 
1. Exclusive and unique
Working with a template denies you the ability to stand out from the crowd. Several other business are going the pick the same template that you find attractive resulting in a generic kind of websites for different websites. You cannot have exclusiveness with hotel website templates. You lose your ability to set out what makes you unique in graphical ways and even when you write it down it is not credible when your site looks like several others.
 
2. Customization 
To give the website a touch of your own brand, you will need to do several tweaks on the template. However, there is only so much one can do with a set template and doing changes severally in the end appear to make the template stretch and too filled up. You will also need to use costly software editing tools and lots of other specialized skills like coding for these.
 
3. Graphic optimization
In the design of your website you will need graphics that match your text, brand and intended message. Graphics convey a lot and are understood more by the readers. Working with a template already containing graphics not only denies you enough space for your s but also makes the addition quite hectic. Many of the template’s graphics cannot fit conceptually and thematically with your written copy. You will also be using the same coding and metadata used with hundreds of other websites having nothing to lead viewers to you.
 
4. SEO
Working in a hotel website template hinders your plans if integrating SEO in your website structure at all levels. This is because much of the structure like metadata are already in place and are in generic form not optimized for search engines to find you. There are other issues like page loading faster which you will have to readdress. 
 
5. Branding
Ultimately the biggest loss when using hotel template websites is branding. You are limited in your freedom in filling every part and layer of your website with something that reflects your brand and how you serve your customers. You are also forced to compromise of several aspects that will not fit the website since you are basically fitting in reverse.
 
About The Author
Nimesh Dinubhai
President
Websrefresh


Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.

 
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