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Love
Posted: 10/23/2020

"Friendship often ends in love, and love in friendship never ends. "

We’re hardly out of the woods with COVID-19, and that means many properties will have to make do with a customer base mostly derived from local leisure, staycations and workcations from drive-to markets. With fewer overall guests, outside of cost savings efforts we must simultaneously look at maximizing the revenue per available guest (RevPAG), and there’s no better way to go about this than by sharpening your use of the PMS.

This is the last issue of Siegel Sez before this year’s CYBER HITEC event. HITEC is an event I have not missed in 30 years, and historically it has always been a great place to find innovation.

Toxicity Kills
Posted: 10/07/2020

It doesn’t matter if it is toxins in your physical environment or toxins in your mental environment. This stuff kills! 

It’s said that when someone’s mindset shifts, everything around them can change at the same time, and in our current setting, the importance of being in the right headspace, both personally and as an organization, can’t be discussed enough.



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Top Five Reasons Not to Use Hotel Template Websites

06/22/2017
by Nimesh Dinubhai
Hotel template websites while being a cheap and fast way to set up your website are not recommended if you are looking to make the most of your money. They have limitations both in aesthetics and functionality which prevents you from truly achieving the goals of your website. Here are some of the reasons why you should go on and pass the template in favour of your own customized website.
 
1. Exclusive and unique
Working with a template denies you the ability to stand out from the crowd. Several other business are going the pick the same template that you find attractive resulting in a generic kind of websites for different websites. You cannot have exclusiveness with hotel website templates. You lose your ability to set out what makes you unique in graphical ways and even when you write it down it is not credible when your site looks like several others.
 
2. Customization 
To give the website a touch of your own brand, you will need to do several tweaks on the template. However, there is only so much one can do with a set template and doing changes severally in the end appear to make the template stretch and too filled up. You will also need to use costly software editing tools and lots of other specialized skills like coding for these.
 
3. Graphic optimization
In the design of your website you will need graphics that match your text, brand and intended message. Graphics convey a lot and are understood more by the readers. Working with a template already containing graphics not only denies you enough space for your s but also makes the addition quite hectic. Many of the template’s graphics cannot fit conceptually and thematically with your written copy. You will also be using the same coding and metadata used with hundreds of other websites having nothing to lead viewers to you.
 
4. SEO
Working in a hotel website template hinders your plans if integrating SEO in your website structure at all levels. This is because much of the structure like metadata are already in place and are in generic form not optimized for search engines to find you. There are other issues like page loading faster which you will have to readdress. 
 
5. Branding
Ultimately the biggest loss when using hotel template websites is branding. You are limited in your freedom in filling every part and layer of your website with something that reflects your brand and how you serve your customers. You are also forced to compromise of several aspects that will not fit the website since you are basically fitting in reverse.
 
About The Author
Nimesh Dinubhai
President
Websrefresh


Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.

 
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