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COVID-19 has caused many to reflect upon the fundamental operations of our global society and our day-to-day lives, including the way we travel. In hospitality, many are wondering how an industry that is so reliant on personal interactions can recover from the crisis and earn back guest confidence.

Lessons from The Last Dance
Posted: 08/10/2020

I don’t know about you, but I loved watching The Last Dance, the story of Michael Jordan & The Chicago Bulls' last season together and their journey to their 6th championship, and second triple win (3 years back to back, twice).

With the news cycle laser-focused on the looming threat of a COVID-19 second wave happening in nearly every territory, it is up to each and every hotel to ensure we are all fully compliant with virus safety guidelines in order to restore group booking confidence. And the only way to ensure compliance with these safety guidelines is through contactless and compliance technologies to give guests a strong guarantee of proper sanitization as well as peace of mind.

A great deal has been written over the years about the viability of moving a hotel’s property-management system (PMS) to the cloud to take advantage of the latest technologies, but hoteliers need to realize that it’s not the only viable option. All platforms have advantages, including self-hosted, private cloud and on-premise solutions that leverage the latest mobile, contact free and web-based technologies. Independent operators can still enhance the digital guest experience, support personalized and mobile check-in, deploy contact free technologies, and secure hotel/guest data even if their PMS does not reside in the cloud. It should not be a question of “Cloud or On Premise?” but rather “Does the PMS solve your business objectives in both technology and service?”

Much has been written in the mainstream hospitality press about the challenges COVID-19 has presented to the industry. Hotels are in more pain than at any time in our memories. Because of the extensive media coverage, I won’t dwell on this topic further in what is primarily a technology column. But it’s the background for this week’s column, and so merits acknowledgement.



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Top Five Reasons Not to Use Hotel Template Websites

06/22/2017
by Nimesh Dinubhai
Hotel template websites while being a cheap and fast way to set up your website are not recommended if you are looking to make the most of your money. They have limitations both in aesthetics and functionality which prevents you from truly achieving the goals of your website. Here are some of the reasons why you should go on and pass the template in favour of your own customized website.
 
1. Exclusive and unique
Working with a template denies you the ability to stand out from the crowd. Several other business are going the pick the same template that you find attractive resulting in a generic kind of websites for different websites. You cannot have exclusiveness with hotel website templates. You lose your ability to set out what makes you unique in graphical ways and even when you write it down it is not credible when your site looks like several others.
 
2. Customization 
To give the website a touch of your own brand, you will need to do several tweaks on the template. However, there is only so much one can do with a set template and doing changes severally in the end appear to make the template stretch and too filled up. You will also need to use costly software editing tools and lots of other specialized skills like coding for these.
 
3. Graphic optimization
In the design of your website you will need graphics that match your text, brand and intended message. Graphics convey a lot and are understood more by the readers. Working with a template already containing graphics not only denies you enough space for your s but also makes the addition quite hectic. Many of the template’s graphics cannot fit conceptually and thematically with your written copy. You will also be using the same coding and metadata used with hundreds of other websites having nothing to lead viewers to you.
 
4. SEO
Working in a hotel website template hinders your plans if integrating SEO in your website structure at all levels. This is because much of the structure like metadata are already in place and are in generic form not optimized for search engines to find you. There are other issues like page loading faster which you will have to readdress. 
 
5. Branding
Ultimately the biggest loss when using hotel template websites is branding. You are limited in your freedom in filling every part and layer of your website with something that reflects your brand and how you serve your customers. You are also forced to compromise of several aspects that will not fit the website since you are basically fitting in reverse.
 
About The Author
Nimesh Dinubhai
President
Websrefresh


Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.

 
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