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IoT is Coming, Jon Snow…
Posted: 05/21/2019

Hospitality is prime for the coming advent of the various devices that make up the Internet of Things. Estimates show the industry now represents 17.5 million rooms worldwide and savvy guests are demanding more personalization and an overall improved guest experience along their connected travel journey and belief is that IoT can bring this to reality. 

The forces driving local search rankings are constantly changing. But recent studies suggest that in 2019, four key factors make up the local search algorithm. 
 
The most significant factor is Google My Business (GMB). If you’re not on it, get on it now.

The robotic revolution in the hospitality industry might seem to have taken a step back. This January, the famously quirky Henn-Na Hotel in Japan fired half of its 243 robot staff. The robotic workforce reportedly irritated guests and frequently broke down.

Think about the moment when you first enter your hotel room. Look around: Does the room tell you anything unique about the hotel where you are staying? Or is it all beige walls and double beds with white covers, and you have to walk back outside and look at the sign on the hotel’s facade to even remember where you are?

Hotel guests commonly bring multiple devices with them during their stay. However, many hotel environments don’t provide easy access to charging outlets. This situation can lead to a guest feeling more than inconvenienced. A recent survey found almost 90 percent of people "felt panic" when their phone battery dropped to 20 percent or below.



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Top Five Reasons Not to Use Hotel Template Websites

06/22/2017
Hotel template websites while being a cheap and fast way to set up your website are not recommended if you are looking to make the most of your money. They have limitations both in aesthetics and functionality which prevents you from truly achieving the goals of your website. Here are some of the reasons why you should go on and pass the template in favour of your own customized website.
 
1. Exclusive and unique
Working with a template denies you the ability to stand out from the crowd. Several other business are going the pick the same template that you find attractive resulting in a generic kind of websites for different websites. You cannot have exclusiveness with hotel website templates. You lose your ability to set out what makes you unique in graphical ways and even when you write it down it is not credible when your site looks like several others.
 
2. Customization 
To give the website a touch of your own brand, you will need to do several tweaks on the template. However, there is only so much one can do with a set template and doing changes severally in the end appear to make the template stretch and too filled up. You will also need to use costly software editing tools and lots of other specialized skills like coding for these.
 
3. Graphic optimization
In the design of your website you will need graphics that match your text, brand and intended message. Graphics convey a lot and are understood more by the readers. Working with a template already containing graphics not only denies you enough space for your s but also makes the addition quite hectic. Many of the template’s graphics cannot fit conceptually and thematically with your written copy. You will also be using the same coding and metadata used with hundreds of other websites having nothing to lead viewers to you.
 
4. SEO
Working in a hotel website template hinders your plans if integrating SEO in your website structure at all levels. This is because much of the structure like metadata are already in place and are in generic form not optimized for search engines to find you. There are other issues like page loading faster which you will have to readdress. 
 
5. Branding
Ultimately the biggest loss when using hotel template websites is branding. You are limited in your freedom in filling every part and layer of your website with something that reflects your brand and how you serve your customers. You are also forced to compromise of several aspects that will not fit the website since you are basically fitting in reverse.
 
About The Author
Nimesh Dinubhai
President
Websrefresh


Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.

 
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