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If Elon Musk Was A Hotelier
Posted: 09/25/2020

What if a person of Elon Musk’s character and bravado were to enter the hotel industry? How would they shake things up and presage the next ‘game-changers’ to propel hospitality beyond our current challenges?

Things right now are hard to predict. That is a fact. Trends lack patterns. Strategy is a 6-month viewfinder. Leaders are in a tactical storm. We feel overwhelmed by the unknown and the feeling of “what is next.” 

Over the past six months, this column has focused mostly on hospitality technologies and issues that were triggered by COVID-19. Innovation has flourished during that time, from both established industry technology providers and from startups. At last count I had identified nearly 300 startups in the space since the beginning of the year, some of them with very interesting technologies.

As outlined in our previous article, cleanliness is dominating the headlines within the hotel industry, with a number of press releases on new initiatives from all the major chains. The landscape has transformed quickly, to help keep up with the standards this article will summarise the basic principles of cleaning and sanitisation of guest rooms and how that can be achieved quickly, easily and cost-effectively.

Decreasing Stress
Posted: 09/14/2020

Stress does not come without your invitation. It is self-induced by our perspectives of what is occurring in our lives. We all have stress, and the less of it, the more happiness you experience. Life is about living day to day.



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8 Ways to Meet Your Hotel Guests’ Expectations

06/07/2018
by Nimesh Dinubhai


When people go on holidays or travel for business, they often stay in a hotel. Staying at a hotel can be a great experience. In earlier days, most travelers’ expectations were limited to clean and comfortable rooms. However, in today’s digital era, when travelers are informed and well connected, their perceptions and desires are changing. It is very significant for hoteliers to understand these changing needs of diverse travelers to stay ahead the competition. 
 
With the power of technology, information and personal touch, hotel industries can deliver the best possible hospitality services to all their valued guests. 
 
1. Personalization
In a 2017 survey, it was found that about 50 percent of U.S. consumers check their emails 10 times a day, and they prefer to receive updates from hotels by email instead to direct mail, social media sites or mobile applications. To get updates and information about hotel discounts and offers, more than 80 percent of users prefer emails to be personalized. 
 
By personalizing your email messages, you can increase your open rates and click-throughs.  
 
2. Relevance
Your messages must be relevant. When posts or messages are not pertinent to travelers’ interest, they tend to ignore them or unsubscribe from hotel promotional emails. Learn about your guests’ interests, preferences and desires. If possible record them in your CRM so that you can send them customized mails.
 
3. Timeless
Never send your subscribers untimely messages as it can disturb them and also encourage them to unsubscribe from your promotional mails. Look for patterns and provide offers accordingly. It will help attract more customers. 
 
4. Fulfill Customers Requirements
It is not always about holidays or business. People travel for various reasons, therefore it is essential for hoteliers to understand that the need of travelers change according to the nature of their stay. In fact, many business travelers prefer bleisure trips to make their journey memorable. 
 
Your staff should be very supportive and fully cooperative. Your staff should ask your guests about their staying needs, experience and feedback. It will create a positive image of the hotel in customers’ mind and also help you to serve the guest better. 
 
5. Transparency
People appreciate authenticity. They don’t expect excellence, but they do expect hotels to be fully reliable and authentic. When customers receive trust from the hotel, they will continue to use it and also prefer it to others. 
 
So, you should be transparent in marketing messages and hospitality services.  
 
6. Memorable Moments
Travel can be tedious and boring, especially if it is long. Travelers love surprise and glad moments that turn their tediousness into a relaxing and happy experience. 
 
Figure out some ideas from guest profiles and encourage your staff to go to the extra mile. However, it does not have to be royal gesture. It is just about the special care and a little attention that can make a big difference. 
 
7. Dependability
When customers are loyal to your hotel, they expect loyalty in return. Use your database to identify royal and valuable customers. Show them that you appreciate their feedback and are committed to serving their requirements over the long term.   
 
8. A Seamless Experience
Travelers want their stay to go smoothly with no unpleasant events or disappointments. You should invest in the latest tools and technologies so that you can send the right messages through the right channel at the right time. 
 
By using the power of technology, you can provide your guests’ expected services without any delay or errors.  
 
About The Author
Nimesh Dinubhai
President
Websrefresh


Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.

 
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