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Three Mistakes Hotels Are Making with Wi-Fi
Posted: 09/18/2023

Wi-Fi is now like the foundation for your hotel: if it’s not solid, it can jeopardize everything.
Your HSIA network has to deliver the performance and experience your guests demand; Wi-Fi has evolved from being an amenity to a necessity and key driver of guest satisfaction.
In the converged world, all your systems for business operations depend on a solid and secure Wi-Fi network. Without it, nothing else works properly—your staff and systems will struggle, and you will waste precious time, money, and resources trying to recover.
Here are three things you may be doing that put you and your Wi-Fi network at risk, and what you should do instead.

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Definitely Doug 9/15/23: Experience Matters!
Posted: 09/15/2023

Hotels are usually the first thing a traveler books within a destination. And hotels usually know that destination better than anyone else (or any website) a guest might consult. But are hotels connecting the dots?

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Definitely Doug 8/25/23: Check It Off the List!
Posted: 08/25/2023

This week I will cover software that goes under various descriptions, including quality assurance, audit, and checklist management. It includes anything that involves a standard list of things that someone needs to perform or verify. In hospitality, this is still an emerging field, but is growing very rapidly.

Between 2020-2022, traveler adoptions fluctuated drastically due to the lockdowns, the impact of the variants, and the vaccination schedule. As the pandemic is behind us and people start to travel in 2023, one question is on every practitioner’s mind: What are the traveler’s current expectations and preferences in the post-pandemic world?

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Definitely Doug 8/11/23: Charge Me Up!
Posted: 08/11/2023

Few things make travelers more anxious than a mobile phone with a low battery. For years, hotels have tried to play catch-up with evolving mobile device charging standards, and many seem to have given up. Guests can sometimes find desktop or bedside USB ports (dated but still relevant charging standard), but most hotels offer only an electrical outlet, and too many times it is in the most difficult-to-reach location possible. Others have made expensive decisions to install USB ports on bedside tables or work desks, only to find them out of date when the standards changed – or broken by frequent use.

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Effective Strategies to Attract Guests to Your Hotel

06/01/2020

by Nimesh Dinubhai

Due to the coronavirus outbreak, the population of the whole world is suffering and almost every industry has come down, especially the hospitality industry as people have stopped traveling. But slowly we are overcoming this pandemic and will surely win over this soon. But COVID-19 is not the only challenge to attract guests toward your hotel we all are in a hunt to gain a competitive edge over our contemporaries.

In order to survive this intricate, tough and highly competitive industry in this harsh contemporary time, it is crucial for the hotels to prepare themselves with modern hotel marketing strategies that can allow them to attract new customers. So, let’s see how you can boost your bookings and revenue on the go.

Distribution Strategy

Adopting the distribution strategy simply means to boost your content score. Take a look at package and special offers live on all channels, protect your rate, and connect your meta. Boosting your content score not only builds customer loyalty, increase engagement and strengthen your branding position, but is also an excellent way to supplement marketing, operations and customer service. So, if you have never considered the distribution strategy before, now is the time to start. It can also:

Give you a competitive edge
Lower the costs of marketing
Offer better reputation management

Marketing Strategies

This strategy includes the efforts you made to boost your visibility on search engines. Since travelers over the globe search their trips via channels with which they are familiar, you can easily analyze your traffic to see which regions you are most popular with and redouble your efforts in that area. If your organic traffic is flooding in from Canada, for example, you should make it a priority to connect to their search engines and start capturing the huge amount of potential bookings waiting for you.

Boost the Brand Relationship

This is the most important strategy you can adopt to attract more guests to your hotel. You simply have to:

Stay active on social media to highlight the top things to see and do.
Share the image of the property that travelers can download.
Maintain your website.
Manage your reviews.

If you want to succeed in your hotel business and want to attract as many travelers as possible, follow these strategies and rest assured.

About The Author

Nimesh Dinubhai
President
Websrefresh

Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.