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Over the past six months, this column has focused mostly on hospitality technologies and issues that were triggered by COVID-19. Innovation has flourished during that time, from both established industry technology providers and from startups. At last count I had identified nearly 300 startups in the space since the beginning of the year, some of them with very interesting technologies.

As outlined in our previous article, cleanliness is dominating the headlines within the hotel industry, with a number of press releases on new initiatives from all the major chains. The landscape has transformed quickly, to help keep up with the standards this article will summarise the basic principles of cleaning and sanitisation of guest rooms and how that can be achieved quickly, easily and cost-effectively.

Decreasing Stress
Posted: 09/14/2020

Stress does not come without your invitation. It is self-induced by our perspectives of what is occurring in our lives. We all have stress, and the less of it, the more happiness you experience. Life is about living day to day.

When you are going to search “blog topic ideas”, it will not give you the interesting ones. The web is occupied with companies that have bigger budgets than you and can churn out the content every day. And if you are going to put your time into creating and promoting a blog post, and hope to get results, you need to figure out what you are best suited when it comes to the blog topics. So here is what the most recommend:

Writing this column every two weeks typically takes me on a journey of discovery. I learn about innovations, find new technologies, and look at a wide diversity of products. Inevitably this involves a lot of web research to identify both core technologies and applications, and the different vendors offering solutions.



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Effective Strategies to Attract Guests to Your Hotel

06/01/2020
by Nimesh Dinubhai
Due to the coronavirus outbreak, the population of the whole world is suffering and almost every industry has come down, especially the hospitality industry as people have stopped traveling. But slowly we are overcoming this pandemic and will surely win over this soon. But COVID-19 is not the only challenge to attract guests toward your hotel we all are in a hunt to gain a competitive edge over our contemporaries.

In order to survive this intricate, tough and highly competitive industry in this harsh contemporary time, it is crucial for the hotels to prepare themselves with modern hotel marketing strategies that can allow them to attract new customers. So, let’s see how you can boost your bookings and revenue on the go.

Distribution Strategy

Adopting the distribution strategy simply means to boost your content score. Take a look at package and special offers live on all channels, protect your rate, and connect your meta. Boosting your content score not only builds customer loyalty, increase engagement and strengthen your branding position, but is also an excellent way to supplement marketing, operations and customer service. So, if you have never considered the distribution strategy before, now is the time to start. It can also:
  • Give you a competitive edge
  • Lower the costs of marketing
  • Offer better reputation management

Marketing Strategies

This strategy includes the efforts you made to boost your visibility on search engines. Since travelers over the globe search their trips via channels with which they are familiar, you can easily analyze your traffic to see which regions you are most popular with and redouble your efforts in that area. If your organic traffic is flooding in from Canada, for example, you should make it a priority to connect to their search engines and start capturing the huge amount of potential bookings waiting for you.
 
Boost the Brand Relationship

This is the most important strategy you can adopt to attract more guests to your hotel. You simply have to:
  • Stay active on social media to highlight the top things to see and do.
  • Share the image of the property that travelers can download.
  • Maintain your website.
  • Manage your reviews.
If you want to succeed in your hotel business and want to attract as many travelers as possible, follow these strategies and rest assured.
About The Author
Nimesh Dinubhai
President
Websrefresh


Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.

 
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