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As somebody who’s helped to grow a company from 13 people to nearly a thousand, I know very well the excitement that comes with having a mindset focused entirely on growth. Every newly acquired customer, every new office and every milestone means the gap between you and your nearest competitor is that much bigger and that much harder to overtake.

As the travel industry begins to rally, technology companies are taking steps to help their customers get back to business. Strategies run the gamut from complimentary webinars and virtual learning events to special promotions and discounts, all designed to enable hotels and other hospitality venues to reopen confidently and economically amid the COVID-19 pandemic.

Room Service and the New Normal - Food always has been, and always will be, a major part of the travel experience. But in a post-pandemic world, change is inevitable. Crowded restaurants and menus which have been handled many times may well (even temporarily) be avoided by wary travelers.

Over the past few years, there has been much media hype around the concept of a voice-controlled hotel room. It’s not hard to see why: voice assistant devices such as Amazon Echo and Google Home achieved remarkable penetration in the consumer market in just a few years. Statista reports that about 157 million smart speakers were installed in U.S. households as of December 2019, an astonishing 1.22 devices per household. I haven’t found hard numbers on penetration in hotels, but based on the companies in the market and what I know of their size and success, it’s still very low, probably still under 1% of US hotel rooms. Is that about to change? Should it?

As we examine and develop new strategies for the changes that we can expect to see in the hospitality industry post-crisis, we are also starting to envision the world beyond the pandemic and to the new normal of radically shifted travel consumer expectations and preferences. The probability of guest technology expectations worldwide significantly changing becomes high as guests prefer a more touchless and fully mobile-enabled hospitality experience post-COVID-19. The future of hospitality has always been mobile–but COVID-19 will accelerate this trend from a nice-to-have to a must-have for hoteliers.



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Effective Strategies to Attract Guests to Your Hotel

06/01/2020
by Nimesh Dinubhai
Due to the coronavirus outbreak, the population of the whole world is suffering and almost every industry has come down, especially the hospitality industry as people have stopped traveling. But slowly we are overcoming this pandemic and will surely win over this soon. But COVID-19 is not the only challenge to attract guests toward your hotel we all are in a hunt to gain a competitive edge over our contemporaries.

In order to survive this intricate, tough and highly competitive industry in this harsh contemporary time, it is crucial for the hotels to prepare themselves with modern hotel marketing strategies that can allow them to attract new customers. So, let’s see how you can boost your bookings and revenue on the go.

Distribution Strategy

Adopting the distribution strategy simply means to boost your content score. Take a look at package and special offers live on all channels, protect your rate, and connect your meta. Boosting your content score not only builds customer loyalty, increase engagement and strengthen your branding position, but is also an excellent way to supplement marketing, operations and customer service. So, if you have never considered the distribution strategy before, now is the time to start. It can also:
  • Give you a competitive edge
  • Lower the costs of marketing
  • Offer better reputation management

Marketing Strategies

This strategy includes the efforts you made to boost your visibility on search engines. Since travelers over the globe search their trips via channels with which they are familiar, you can easily analyze your traffic to see which regions you are most popular with and redouble your efforts in that area. If your organic traffic is flooding in from Canada, for example, you should make it a priority to connect to their search engines and start capturing the huge amount of potential bookings waiting for you.
 
Boost the Brand Relationship

This is the most important strategy you can adopt to attract more guests to your hotel. You simply have to:
  • Stay active on social media to highlight the top things to see and do.
  • Share the image of the property that travelers can download.
  • Maintain your website.
  • Manage your reviews.
If you want to succeed in your hotel business and want to attract as many travelers as possible, follow these strategies and rest assured.
About The Author
Nimesh Dinubhai
President
Websrefresh


Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.

 
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