Tech Talk

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Definitely Doug 6/9/23: Hotels Fighting Trafficking: The Role of Technology
Posted: 06/09/2023

This week I want to address an important issue for the hospitality industry, albeit one that technologists have not historically had on their radar. They can potentially play a significant role in addressing the issue, which is human trafficking, and more specifically sex trafficking.

In my last column, I reviewed some key trends in autonomous mobile robotics for hotels, and dove into three categories of delivery robots in more detail – room delivery, food delivery, and heavy-lift robots. This week I will round out the topic with several other robot types and applications, as well as general guidance for evaluating, acquiring, and adopting mobile autonomous robotics. If you have not yet read part one, I recommend going back and doing so before continuing below, as some of the introductory material is important background to what follows.

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Best Practices for Hotel & Resort Operators in Pool Season 2023
Posted: 05/25/2023

With the arrival of warmer weather and summer fast approaching, hospitality operators are gearing up for another pool season. This year, technology is at the forefront of driving booking revenue and taking operational efficiency to the next level. Modern technology platforms (such as hospitality’s newest technology category – the Property Experience Management System or PXMS) are providing brand new capabilities that unlock new strategies and approaches to filling the pool with satisfied guests.

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The Growing Role Technology Plays in Hotels and Restaurants
Posted: 05/25/2023

In the past few years, hotels and restaurants have grown into hubs for entertainment, leisure, and human connection. In an effort to best serve their guests, operators have begun rethinking their technological investments and working to adapt to recent shifts in consumer preference and operations. To ensure that guests have the best on-site experience possible, brands are increasingly looking to new technologies to make their experiences more convenient and comfortable. Advanced property management systems (PMS) and point-of-sale (POS) systems can increase operational and staff efficiency, while also meeting changing customer expectations for a high-value but relatively low-touch experience.

This week I will return to a topic I have covered before, because it has, within the last 12 to 18 months, become one of the hottest-growth categories in hospitality technology. That topic is autonomous mobile robots – specifically, ones that can move around the facility as well as perform specific tasks. Many of these products were launched pre-Covid but were often seen at the time as more of a marketing gimmick than a legitimate operational solution.

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Effective Strategies to Attract Guests to Your Hotel

06/01/2020

by Nimesh Dinubhai

Due to the coronavirus outbreak, the population of the whole world is suffering and almost every industry has come down, especially the hospitality industry as people have stopped traveling. But slowly we are overcoming this pandemic and will surely win over this soon. But COVID-19 is not the only challenge to attract guests toward your hotel we all are in a hunt to gain a competitive edge over our contemporaries.

In order to survive this intricate, tough and highly competitive industry in this harsh contemporary time, it is crucial for the hotels to prepare themselves with modern hotel marketing strategies that can allow them to attract new customers. So, let’s see how you can boost your bookings and revenue on the go.

Distribution Strategy

Adopting the distribution strategy simply means to boost your content score. Take a look at package and special offers live on all channels, protect your rate, and connect your meta. Boosting your content score not only builds customer loyalty, increase engagement and strengthen your branding position, but is also an excellent way to supplement marketing, operations and customer service. So, if you have never considered the distribution strategy before, now is the time to start. It can also:

Give you a competitive edge
Lower the costs of marketing
Offer better reputation management

Marketing Strategies

This strategy includes the efforts you made to boost your visibility on search engines. Since travelers over the globe search their trips via channels with which they are familiar, you can easily analyze your traffic to see which regions you are most popular with and redouble your efforts in that area. If your organic traffic is flooding in from Canada, for example, you should make it a priority to connect to their search engines and start capturing the huge amount of potential bookings waiting for you.

Boost the Brand Relationship

This is the most important strategy you can adopt to attract more guests to your hotel. You simply have to:

Stay active on social media to highlight the top things to see and do.
Share the image of the property that travelers can download.
Maintain your website.
Manage your reviews.

If you want to succeed in your hotel business and want to attract as many travelers as possible, follow these strategies and rest assured.

About The Author

Nimesh Dinubhai
President
Websrefresh

Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.