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Pre-Opening Sensation – Buzz to Boom!

03/09/2016
by Nimesh Dinubhai

Congratulations, you're midway through construction of your hotel, but now what? The word pre-opening is being tossed around more than a basketball in the NBA, but what exactly does it mean? I always thought pre-opening a hotel was between the owner and the franchise marketing group so that they can pre-sell your property before the doors even open. Well yes, it is, and that has come a long way in helping to market your new property but that is just the tip of the iceberg. Now hotels have the capability to open their doors and create a sensation with a huge boom by creating an online buzz. Opening a hotel is obviously a challenge, no matter how many properties you have opened, but it can also be viewed as an opportunity. In today’s market, it is all about your media presence.
 
Creating an online social media and digital marketing presence is a must for hotel businesses, especially during the construction phase. Why wait until the opening when you can start selling your hotel now. Web design companies hire a unique staff of programmers, developers and content writers that are ready to help pre-sell your hotel and create an online buzz before your hotel even opens. They start by creating a media package that is intriguing and encompasses the true vision and mission statement of your hotel and then create social media outlets such as Facebook, Twitter and Instagram to get the word out there about your property, even before the opening. You want to communicate the story of your hotel online and share the progress of the construction with potential future guests to draw them back to your site.   

Owners and investors will obviously want to see a ROI on the capital they put into the hotel. In order to do that the hotel will have to generate income and sooner rather than later is the best way. The sooner you start making revenue, the quicker you will be able to turn the business equity profitable. But here’s the catch, owners, investors and developers need to understand that guests will not come just because you are building a new hotel. Customers will not walk into your hotel just because you have thought out an innovative lodging concept. That has already been done. No, you will need to work hard to attract them by creating an online media sensation; and moreover, you need to start on time. Now that is what pre-opening buzz to create a boom is all about. 

Your goal is to find a web design company that offers options such as creating a continuously updated website that outlines your property. This is where you post pictures of your hotel in construction and updates on progress, as well as give detailed information about the special features your guests can look forward to. Imagine you are a customer interested in a product.  What is the first thing you do? You Google it, check out the website and find out what sets it apart from the other products out there. Hotel guests do the same thing. They like to know what amenities you will have, where to eat, local attractions, when you will open and most importantly, what your property looks like (or will look like). Guests want to know why your property is the place to stay.  

So now let’s see what hoteliers have to say. We have taken the time to do our research, to see what works and what doesn’t as far as quantifiable results. Hotel owners have said they regret not opting to set up a social media platform and conform to the premarketing options that they are seeing more and more other hotels buying into. They realize that marking their hotel months in advance helps to get the word out there on their property. After all, there is no such thing as too much marketing. We know it’s labor intensive and perhaps even seem complicated, but really it is not. A good web design company can help you take the stress out of the pre-marketing plan for your current or next hotel. 

Remember, the goal is to create a buzz to boom sensation before you open your doors.  This will help in keeping you involved with the social media trends that many guests are looking at when choosing which hotel is right for them. It’s never too early to pre-market your hotel!

About The Author
Nimesh Dinubhai
President
Websrefresh


Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.

 
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