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Think about the moment when you first enter your hotel room. Look around: Does the room tell you anything unique about the hotel where you are staying? Or is it all beige walls and double beds with white covers, and you have to walk back outside and look at the sign on the hotel’s facade to even remember where you are?

Hotel guests commonly bring multiple devices with them during their stay. However, many hotel environments don’t provide easy access to charging outlets. This situation can lead to a guest feeling more than inconvenienced. A recent survey found almost 90 percent of people "felt panic" when their phone battery dropped to 20 percent or below.

Spam is one of the major problems that most hotel website owners face on regular basis. It is a bad practice used by spammers to persuade the page rank of a site.

GBTA recently partnered with AccorHotels to conduct a study investigating the role of loyalty in managed travel programs in Europe with the goal of understanding how loyalty programs currently fit within company travel policy and what opportunities may exist in the future.

People today expect to be connected always and everywhere; sometimes it’s hard to believe that there was a world before smartphones and Wi-Fi. In the time since Wi-Fi became ubiquitous in hotels, apartments, and public spaces, it has fueled the evolution of connectivity in a lot of ways. Just like Maslow’s hierarchy of needs, the most basic needs start at the bottom, and you can’t get to the next level without a strong foundation. 



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Another Look at the Study, "Creating the Coveted Hotel Guest Experience Perspectives from Consumers and Hoteliers"

03/28/2017

The numbers reported in a recent survey by Oracle Hospitality and Phocuswright are clear:

"64 percent of U.S. hotel guests said it is 'very or extremely important' for hotels to continue investing in technology to enhance the guest experience... 94 percent of business travelers and 80 percent of leisure travelers expressed interest in using smartphones to request service and message hotel staff."

Can technology improve guest engagement and experience? According to this study that surveyed U.S. and European travelers... yes... and guests expect it to do so.

So how important is technology to the guest... and the hotelier?

"Even in limited fashion, technology is a pivotal asset because it addresses the industry’s conflicting goals: operate efficiently at scale and simultaneously provide individualized service. By driving both, technology can foster greater guest loyalty and generate greater revenue."

For those who missed the full report in the February 9, 2017, edition of Hospitality Upgrade's Watercooler e-newsletter, the study describes how improved guest experience is the key to guests embracing and enjoying technologies that hotels and brands implement.

Key takeaways from the survey include:

  • Technology is a critical catalyst in creating a differentiated experience.
  • Guests are clamoring for greater control of the in-room experience.
  • The hotelier as orchestrator – it is a vital role that will pay dividends now and in the future.
  • Technology enables hotels, both chains and independents, to pursue the delivery of individualized guests experience as they see fit.

To view the report in its entirely, please click here.

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