Tech Talk

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As the world and the hotel industry start to see the first green shoots of recovery from the COVID lockdowns, there is no shortage of new technologies emerging to try to address the new realities. As I sat down to write this week’s column, I found a list of more than 30 new or significantly modified products that had hit my radar I the past few weeks, all of them innovations somehow related to COVID.

The availability of NFC contactless payment (Restaurant POS, Front Desk, Kiosk), and NFC contactless access control (guest room doors, parking garages, elevators, meeting rooms, gyms, spas, front doors etc.) in hotels to reduce the need to touch shared surfaces that allow the transmission of coronavirus is both an urgent need, and an intelligent response, to one of the most significant issues that the hospitality industry has ever faced: coronavirus transmission and COVID-19 . Importantly also, NFC contactless, if widely implemented, would demonstrate that the hospitality industry has the well-being of its guests and employees front of mind once hotels start to emerge from lock-down. 

As millions across America practice social distancing, hotels and Convention and Visitor Bureaus (CVBs) are faced with the overall challenge of supporting their community and planning for the post-COVID-19 rebound. In addition to working directly with meeting planners, CVBs often report and forecast tourism for the entire community. CVBs play an integral role in the education and knowledge of upcoming events and trends in their community.

Shine is that light within you. It motivates us and it brightens our path. When we are down, afraid or experiencing unknown territory, it is what you say to yourself (your beliefs and thoughts) that determines if your light will stay bright or fade. 

Amid the global COVID-19 pandemic, Hospitality Financial and Technology Professionals (HFTP) announced last Wednesday during a press conference to industry media that the organization will consolidate its three major annual events to one location over a four-day period in October, and will call it, “The Best of HFTP.” 



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Another Look at the Study, "Creating the Coveted Hotel Guest Experience Perspectives from Consumers and Hoteliers"

03/28/2017
by Hospitality Upgrade

The numbers reported in a recent survey by Oracle Hospitality and Phocuswright are clear:

"64 percent of U.S. hotel guests said it is 'very or extremely important' for hotels to continue investing in technology to enhance the guest experience... 94 percent of business travelers and 80 percent of leisure travelers expressed interest in using smartphones to request service and message hotel staff."

Can technology improve guest engagement and experience? According to this study that surveyed U.S. and European travelers... yes... and guests expect it to do so.

So how important is technology to the guest... and the hotelier?

"Even in limited fashion, technology is a pivotal asset because it addresses the industry’s conflicting goals: operate efficiently at scale and simultaneously provide individualized service. By driving both, technology can foster greater guest loyalty and generate greater revenue."

For those who missed the full report in the February 9, 2017, edition of Hospitality Upgrade's Watercooler e-newsletter, the study describes how improved guest experience is the key to guests embracing and enjoying technologies that hotels and brands implement.

Key takeaways from the survey include:

  • Technology is a critical catalyst in creating a differentiated experience.
  • Guests are clamoring for greater control of the in-room experience.
  • The hotelier as orchestrator – it is a vital role that will pay dividends now and in the future.
  • Technology enables hotels, both chains and independents, to pursue the delivery of individualized guests experience as they see fit.

To view the report in its entirely, please click here.

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Hospitality Upgrade




 
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