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A groundbreaking new report by the Urban Land Institute in Washington, D.C. explores sustainability in the hospitality industry and examines ways in which hotels are incorporating eco-friendly best practices into both operations and construction. The study includes insights from leading hotel owners, developers and investors.

Every hotel owner wants to know how he can increase the traffic to the website, and at the same time, boost direct bookings. The key to accomplish both the objectives is to design a site that is accessible even to disabled people. It will not only improve the usability for all types of visitors, but it will also improve your market penetration. Designing ADA website is also very imperative to prevent legitimate complications. In addition to this, an ADA feature will aid in improving the website performance in search engines.

The underappreciated city of Minneapolis served as host for the 2019 edition of HITEC (produced by HFTP) which wrapped up its most recent four-day run on June 20, 2019. In the days and weeks leading up to the event, meeting solicitations and party invites filled my inbox at a growth rate any VC or entrepreneur would envy. As a first-timer to this international hospitality technology behemoth, it became apparent that HITEC actually begins a few weeks prior to when that first request or invitation lands in your over-stuffed inbox.

Time is limited. Once it’s gone, you can’t gain it back. Similarly, once a room goes unsold for a night, it will go unsold forever. There’s no way to recover that loss, because there’s no way to go back in time.
 
Many hotels fight this limitation by trying to sell as many rooms as possible. If all the rooms are completely booked, time no longer becomes a factor. But most don’t have the luxury of being at-capacity every single night. That’s why last-minute booking apps are growing in popularity in the industry, where hotels can make the most of each day. These apps specifically target guests who don’t plan far in advance, seeking accommodations from one week to one minute later.
 
There are several different ways your hotel can benefit from using last-minute booking apps in your business strategy.

IoT is Coming, Jon Snow…
Posted: 05/21/2019

Hospitality is prime for the coming advent of the various devices that make up the Internet of Things. Estimates show the industry now represents 17.5 million rooms worldwide and savvy guests are demanding more personalization and an overall improved guest experience along their connected travel journey and belief is that IoT can bring this to reality. 



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Another Look at the Study, "Creating the Coveted Hotel Guest Experience Perspectives from Consumers and Hoteliers"

03/28/2017

The numbers reported in a recent survey by Oracle Hospitality and Phocuswright are clear:

"64 percent of U.S. hotel guests said it is 'very or extremely important' for hotels to continue investing in technology to enhance the guest experience... 94 percent of business travelers and 80 percent of leisure travelers expressed interest in using smartphones to request service and message hotel staff."

Can technology improve guest engagement and experience? According to this study that surveyed U.S. and European travelers... yes... and guests expect it to do so.

So how important is technology to the guest... and the hotelier?

"Even in limited fashion, technology is a pivotal asset because it addresses the industry’s conflicting goals: operate efficiently at scale and simultaneously provide individualized service. By driving both, technology can foster greater guest loyalty and generate greater revenue."

For those who missed the full report in the February 9, 2017, edition of Hospitality Upgrade's Watercooler e-newsletter, the study describes how improved guest experience is the key to guests embracing and enjoying technologies that hotels and brands implement.

Key takeaways from the survey include:

  • Technology is a critical catalyst in creating a differentiated experience.
  • Guests are clamoring for greater control of the in-room experience.
  • The hotelier as orchestrator – it is a vital role that will pay dividends now and in the future.
  • Technology enables hotels, both chains and independents, to pursue the delivery of individualized guests experience as they see fit.

To view the report in its entirely, please click here.

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Hospitality Upgrade




 
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