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Think about the moment when you first enter your hotel room. Look around: Does the room tell you anything unique about the hotel where you are staying? Or is it all beige walls and double beds with white covers, and you have to walk back outside and look at the sign on the hotel’s facade to even remember where you are?

Hotel guests commonly bring multiple devices with them during their stay. However, many hotel environments don’t provide easy access to charging outlets. This situation can lead to a guest feeling more than inconvenienced. A recent survey found almost 90 percent of people "felt panic" when their phone battery dropped to 20 percent or below.

Spam is one of the major problems that most hotel website owners face on regular basis. It is a bad practice used by spammers to persuade the page rank of a site.

GBTA recently partnered with AccorHotels to conduct a study investigating the role of loyalty in managed travel programs in Europe with the goal of understanding how loyalty programs currently fit within company travel policy and what opportunities may exist in the future.

People today expect to be connected always and everywhere; sometimes it’s hard to believe that there was a world before smartphones and Wi-Fi. In the time since Wi-Fi became ubiquitous in hotels, apartments, and public spaces, it has fueled the evolution of connectivity in a lot of ways. Just like Maslow’s hierarchy of needs, the most basic needs start at the bottom, and you can’t get to the next level without a strong foundation. 



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Leadership Tip: Culture… It is More Business Than You Think!

05/15/2015

Some think it's "fluff" while others think it is "done because it's on a wallet card" possessed by every employee. Yet culture is the tool that leaders use to inspire and align. When your people are aligned, they stay agile and focused, making decisions effectively. It's time to start thinking differently about the power and control your culture has over your business and its future!

Imagine your organization as the human body. In your organization, culture is what gets the body's heart racing, the blood pumping and the rest of the body functioning in top condition. Every organization has a culture. The question is whether that culture is healthy or not.

Fact: Leaders are at the center of a healthy or dysfunctional culture.

A healthy culture is built on four primary components. It aligns an organization’s vision, mission, values and brand promise (value proposition) with its strategies, personality (client experience) and product execution; ultimately helping team members do the right thing(s). Together, these components shape your organization’s higher purpose as this becomes your heartbeat.

A healthy culture synergizes your people and engages them to act in service of your strategy, goals and higher purpose. It establishes clarity around what matters most and is the foundation to a high performance team. A dysfunctional culture is like a weak and unhealthy heart. It is sluggish and is the cause of many complications and setbacks.

Fact: Leaders are the voice of your culture through the actions they take.

It is your leadership team that brings your culture to life and inspires "believers." Leaders shine the light so individuals feel energized and engaged, regardless of the challenges and setbacks ahead. Helping your people connect the work they do with the contribution – and ultimately the impact – is part of the leader's job.

The Lesson: Every organization has a culture and its effectiveness is a direct reflection of its leaders and their alignment. Culture is not "fluffy." It is your organization’s heart and soul. It has to be nurtured, valued and fanatically demonstrated. And like the body, if the heart is not healthy, the odds of high performance, true enjoyment and overall sustainability are unlikely.

Stay healthy,
Renie

About The Author
Renie Cavallari
Chief Instigating Officer
Aspire Marketing


Renie Cavallari is the chief instigating officer with Aspire Marketing. She can be reached at renie@aspiremarketing.com.

 
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