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People today expect to be connected always and everywhere; sometimes it’s hard to believe that there was a world before smartphones and Wi-Fi. In the time since Wi-Fi became ubiquitous in hotels, apartments, and public spaces, it has fueled the evolution of connectivity in a lot of ways. Just like Maslow’s hierarchy of needs, the most basic needs start at the bottom, and you can’t get to the next level without a strong foundation. 

By now, everyone is aware that hotel giant Marriott International announced on Friday a massive data breach that goes back more than four years and may have affected up to 500 million customers worldwide. 

After two years of preparation, the FlyZoo Hotel — a futuristic property that uses interactive technologies to do everything from greet guests to deliver room service — is ready for business. 

Mobile technology is fast becoming central to the entire travel experience. Consumers are increasingly using their smartphones to research trips, book accommodation, check in at the airport, and access their hotel room. But one of the next big roles mobile has to play in the travel process is mobile payment. The idea of an entirely cashless society might still seem some way off, but mobile payment is gaining popularity. As it becomes more widely used, its fast and frictionless nature will bring benefits before, during and after a trip. 

Digital marketing, also known as internet marketing, plays a significant role to boost hotel website traffic and online bookings. Recently, many big announcements were made in the digital industry, for example when Facebook introduced a new video format for marketers, or when Google announced a board core algorithm. If you are a new hotelier and want to stay ahead in the industry, then you should know what’s going on in the hotel digital marketing industry. 
 



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Leadership Tip: Culture… It is More Business Than You Think!

05/15/2015

Some think it's "fluff" while others think it is "done because it's on a wallet card" possessed by every employee. Yet culture is the tool that leaders use to inspire and align. When your people are aligned, they stay agile and focused, making decisions effectively. It's time to start thinking differently about the power and control your culture has over your business and its future!

Imagine your organization as the human body. In your organization, culture is what gets the body's heart racing, the blood pumping and the rest of the body functioning in top condition. Every organization has a culture. The question is whether that culture is healthy or not.

Fact: Leaders are at the center of a healthy or dysfunctional culture.

A healthy culture is built on four primary components. It aligns an organization’s vision, mission, values and brand promise (value proposition) with its strategies, personality (client experience) and product execution; ultimately helping team members do the right thing(s). Together, these components shape your organization’s higher purpose as this becomes your heartbeat.

A healthy culture synergizes your people and engages them to act in service of your strategy, goals and higher purpose. It establishes clarity around what matters most and is the foundation to a high performance team. A dysfunctional culture is like a weak and unhealthy heart. It is sluggish and is the cause of many complications and setbacks.

Fact: Leaders are the voice of your culture through the actions they take.

It is your leadership team that brings your culture to life and inspires "believers." Leaders shine the light so individuals feel energized and engaged, regardless of the challenges and setbacks ahead. Helping your people connect the work they do with the contribution – and ultimately the impact – is part of the leader's job.

The Lesson: Every organization has a culture and its effectiveness is a direct reflection of its leaders and their alignment. Culture is not "fluffy." It is your organization’s heart and soul. It has to be nurtured, valued and fanatically demonstrated. And like the body, if the heart is not healthy, the odds of high performance, true enjoyment and overall sustainability are unlikely.

Stay healthy,
Renie

About The Author
Renie Cavallari
Chief Instigating Officer
Aspire Marketing


Renie Cavallari is the chief instigating officer with Aspire Marketing. She can be reached at renie@aspiremarketing.com.

 
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