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IoT is Coming, Jon Snow…
Posted: 05/21/2019

Hospitality is prime for the coming advent of the various devices that make up the Internet of Things. Estimates show the industry now represents 17.5 million rooms worldwide and savvy guests are demanding more personalization and an overall improved guest experience along their connected travel journey and belief is that IoT can bring this to reality. 

The forces driving local search rankings are constantly changing. But recent studies suggest that in 2019, four key factors make up the local search algorithm. 
 
The most significant factor is Google My Business (GMB). If you’re not on it, get on it now.

The robotic revolution in the hospitality industry might seem to have taken a step back. This January, the famously quirky Henn-Na Hotel in Japan fired half of its 243 robot staff. The robotic workforce reportedly irritated guests and frequently broke down.

Think about the moment when you first enter your hotel room. Look around: Does the room tell you anything unique about the hotel where you are staying? Or is it all beige walls and double beds with white covers, and you have to walk back outside and look at the sign on the hotel’s facade to even remember where you are?

Hotel guests commonly bring multiple devices with them during their stay. However, many hotel environments don’t provide easy access to charging outlets. This situation can lead to a guest feeling more than inconvenienced. A recent survey found almost 90 percent of people "felt panic" when their phone battery dropped to 20 percent or below.



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Leadership Tip: Culture… It is More Business Than You Think!

05/15/2015

Some think it's "fluff" while others think it is "done because it's on a wallet card" possessed by every employee. Yet culture is the tool that leaders use to inspire and align. When your people are aligned, they stay agile and focused, making decisions effectively. It's time to start thinking differently about the power and control your culture has over your business and its future!

Imagine your organization as the human body. In your organization, culture is what gets the body's heart racing, the blood pumping and the rest of the body functioning in top condition. Every organization has a culture. The question is whether that culture is healthy or not.

Fact: Leaders are at the center of a healthy or dysfunctional culture.

A healthy culture is built on four primary components. It aligns an organization’s vision, mission, values and brand promise (value proposition) with its strategies, personality (client experience) and product execution; ultimately helping team members do the right thing(s). Together, these components shape your organization’s higher purpose as this becomes your heartbeat.

A healthy culture synergizes your people and engages them to act in service of your strategy, goals and higher purpose. It establishes clarity around what matters most and is the foundation to a high performance team. A dysfunctional culture is like a weak and unhealthy heart. It is sluggish and is the cause of many complications and setbacks.

Fact: Leaders are the voice of your culture through the actions they take.

It is your leadership team that brings your culture to life and inspires "believers." Leaders shine the light so individuals feel energized and engaged, regardless of the challenges and setbacks ahead. Helping your people connect the work they do with the contribution – and ultimately the impact – is part of the leader's job.

The Lesson: Every organization has a culture and its effectiveness is a direct reflection of its leaders and their alignment. Culture is not "fluffy." It is your organization’s heart and soul. It has to be nurtured, valued and fanatically demonstrated. And like the body, if the heart is not healthy, the odds of high performance, true enjoyment and overall sustainability are unlikely.

Stay healthy,
Renie

About The Author
Renie Cavallari
Chief Instigating Officer
Aspire Marketing


Renie Cavallari is the chief instigating officer with Aspire Marketing. She can be reached at renie@aspiremarketing.com.

 
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