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Definitely Doug 10/18/19
Posted: 12/06/2019

Sustainable Innovation
 
Sustainability can yield multiple benefits to hotels. Saving energy and water yields direct cost savings. Revenue can be generated by guests who prefer to deal with businesses that minimize their environmental impact. And many would argue that conserving scarce resources is simply the right thing to do.

Definitely Doug 12/6/19
Posted: 12/06/2019

Meetings Innovation
 
The sale and delivery of groups and meetings is perhaps the most significant and under-automated functions for many hotels. Even though groups often account for 30% to 60% of revenue, most group bookings are still handled manually for most if not all of steps, as they move from a meeting planner’s research to a confirmed booking.

The biggest enemy to any system is complexity. In a system of inputs and outputs, such as an enterprise system, more complexity means more parts are used in interaction with inputs to create the outputs. Every part that must be built and maintained costs time and money

Tracking the evolution of key performance indicators (KPIs) over time allows hoteliers to identify meaningful trends, create forecasts and budgets and assess the results of different strategies. To perform this kind of analysis, data has to be recorded within consistent time intervals and in chronological order. This is known as a time series.

Definitely Doug 11/15/19
Posted: 11/15/2019

Every time I turn around these days, I see a new vendor or product promising something called a complete Guest Experience Management, Guest Journey Management, or Guest Engagement (or some variation on those words). This week I looked at some of the emerging products claiming to be in this space, both to try to better understand it, and to see what promising ideas it may hold.



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Leadership Tip: Culture… It is More Business Than You Think!

05/15/2015
by Renie Cavallari

Some think it's "fluff" while others think it is "done because it's on a wallet card" possessed by every employee. Yet culture is the tool that leaders use to inspire and align. When your people are aligned, they stay agile and focused, making decisions effectively. It's time to start thinking differently about the power and control your culture has over your business and its future!

Imagine your organization as the human body. In your organization, culture is what gets the body's heart racing, the blood pumping and the rest of the body functioning in top condition. Every organization has a culture. The question is whether that culture is healthy or not.

Fact: Leaders are at the center of a healthy or dysfunctional culture.

A healthy culture is built on four primary components. It aligns an organization’s vision, mission, values and brand promise (value proposition) with its strategies, personality (client experience) and product execution; ultimately helping team members do the right thing(s). Together, these components shape your organization’s higher purpose as this becomes your heartbeat.

A healthy culture synergizes your people and engages them to act in service of your strategy, goals and higher purpose. It establishes clarity around what matters most and is the foundation to a high performance team. A dysfunctional culture is like a weak and unhealthy heart. It is sluggish and is the cause of many complications and setbacks.

Fact: Leaders are the voice of your culture through the actions they take.

It is your leadership team that brings your culture to life and inspires "believers." Leaders shine the light so individuals feel energized and engaged, regardless of the challenges and setbacks ahead. Helping your people connect the work they do with the contribution – and ultimately the impact – is part of the leader's job.

The Lesson: Every organization has a culture and its effectiveness is a direct reflection of its leaders and their alignment. Culture is not "fluffy." It is your organization’s heart and soul. It has to be nurtured, valued and fanatically demonstrated. And like the body, if the heart is not healthy, the odds of high performance, true enjoyment and overall sustainability are unlikely.

Stay healthy,
Renie

About The Author
Renie Cavallari
Chief Instigating Officer
Aspire Marketing


Renie Cavallari is the chief instigating officer with Aspire Marketing. She can be reached at renie@aspiremarketing.com.

 
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