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We’re hardly out of the woods with COVID-19, and that means many properties will have to make do with a customer base mostly derived from local leisure, staycations and workcations from drive-to markets. With fewer overall guests, outside of cost savings efforts we must simultaneously look at maximizing the revenue per available guest (RevPAG), and there’s no better way to go about this than by sharpening your use of the PMS.

This is the last issue of Siegel Sez before this year’s CYBER HITEC event. HITEC is an event I have not missed in 30 years, and historically it has always been a great place to find innovation.

Toxicity Kills
Posted: 10/07/2020

It doesn’t matter if it is toxins in your physical environment or toxins in your mental environment. This stuff kills! 

It’s said that when someone’s mindset shifts, everything around them can change at the same time, and in our current setting, the importance of being in the right headspace, both personally and as an organization, can’t be discussed enough.

In my last installment, I introduced four areas of hospitality technology that I believe have been significantly changed by COVID-19. I covered contactless technologies in depth in that first article. This week I will turn to the other three areas: social distancing; health and sanitation; and communications.



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Leadership Tip: Culture… It is More Business Than You Think!

05/15/2015
by Renie Cavallari

Some think it's "fluff" while others think it is "done because it's on a wallet card" possessed by every employee. Yet culture is the tool that leaders use to inspire and align. When your people are aligned, they stay agile and focused, making decisions effectively. It's time to start thinking differently about the power and control your culture has over your business and its future!

Imagine your organization as the human body. In your organization, culture is what gets the body's heart racing, the blood pumping and the rest of the body functioning in top condition. Every organization has a culture. The question is whether that culture is healthy or not.

Fact: Leaders are at the center of a healthy or dysfunctional culture.

A healthy culture is built on four primary components. It aligns an organization’s vision, mission, values and brand promise (value proposition) with its strategies, personality (client experience) and product execution; ultimately helping team members do the right thing(s). Together, these components shape your organization’s higher purpose as this becomes your heartbeat.

A healthy culture synergizes your people and engages them to act in service of your strategy, goals and higher purpose. It establishes clarity around what matters most and is the foundation to a high performance team. A dysfunctional culture is like a weak and unhealthy heart. It is sluggish and is the cause of many complications and setbacks.

Fact: Leaders are the voice of your culture through the actions they take.

It is your leadership team that brings your culture to life and inspires "believers." Leaders shine the light so individuals feel energized and engaged, regardless of the challenges and setbacks ahead. Helping your people connect the work they do with the contribution – and ultimately the impact – is part of the leader's job.

The Lesson: Every organization has a culture and its effectiveness is a direct reflection of its leaders and their alignment. Culture is not "fluffy." It is your organization’s heart and soul. It has to be nurtured, valued and fanatically demonstrated. And like the body, if the heart is not healthy, the odds of high performance, true enjoyment and overall sustainability are unlikely.

Stay healthy,
Renie

About The Author
Renie Cavallari
Chief Instigating Officer
Aspire Marketing


Renie Cavallari is the chief instigating officer with Aspire Marketing. She can be reached at renie@aspiremarketing.com.

If you would like me to talk to your team via a free Zoom conversation on how to move from scarcity and fear to resilience and power, please reach out to me at renie@poweredbyaspire.com. We are here to help!

Watch and See How Aspire is Upping their Game and Taking Action ... Put Your Seatbelt on! (CLICK BELOW)

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