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Definitely Doug 10/18/19
Posted: 12/06/2019

Sustainable Innovation
 
Sustainability can yield multiple benefits to hotels. Saving energy and water yields direct cost savings. Revenue can be generated by guests who prefer to deal with businesses that minimize their environmental impact. And many would argue that conserving scarce resources is simply the right thing to do.

Definitely Doug 12/6/19
Posted: 12/06/2019

Meetings Innovation
 
The sale and delivery of groups and meetings is perhaps the most significant and under-automated functions for many hotels. Even though groups often account for 30% to 60% of revenue, most group bookings are still handled manually for most if not all of steps, as they move from a meeting planner’s research to a confirmed booking.

The biggest enemy to any system is complexity. In a system of inputs and outputs, such as an enterprise system, more complexity means more parts are used in interaction with inputs to create the outputs. Every part that must be built and maintained costs time and money

Tracking the evolution of key performance indicators (KPIs) over time allows hoteliers to identify meaningful trends, create forecasts and budgets and assess the results of different strategies. To perform this kind of analysis, data has to be recorded within consistent time intervals and in chronological order. This is known as a time series.

Definitely Doug 11/15/19
Posted: 11/15/2019

Every time I turn around these days, I see a new vendor or product promising something called a complete Guest Experience Management, Guest Journey Management, or Guest Engagement (or some variation on those words). This week I looked at some of the emerging products claiming to be in this space, both to try to better understand it, and to see what promising ideas it may hold.



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Quality Over Quantity

05/09/2016
by Nimesh Dinubhai
It is not the quantity but the quality of knowledge
which determines the mind’s dignity.

- William Ellery Channing

When shopping around for a web design company for your business, it is easy to get caught up with brand name or rely on an extensive resume portfolio when making a buying decision; especially on big ticket items. Many of us are guilty of this, in fashion, restaurants, even in the shoes we wear. My son wears the shoes that all the other kids are wearing and I carry the purse all the women are or want to carry – sometimes, even if I don’t necessarily like it.  Sounds crazy, yet we all do it. I have since mended my ways and have learned the very important concept of quality over quantity, especially in the business world; it just makes sense. I would rather work for a small company that I know has potential growth and partners that I know will recognize and nurture their staff as opposed to a huge company or conglomerate that is always just focused on the bottom line, regardless of how they get there.  So why should you not think the same way when looking for the perfect web design company to design, maintain and monitor your website that is bringing in business and money for you? 

Here are some things to take into account and seriously think about while you shop around and compare prices:

  • Look at the testimonials from past customers – do they mention the quality of work and efficiency?
  • Is there is a portfolio of customers? If so, call them and find out first-hand what the buying experience was like.
    • Was their sales representative honest and open about pricing and ETAs of launch?
    • Did the company take its business personally? That is very important and often times gets lost in translation when choosing a company that pops out websites a dime a dozen. 
    • Did the company follow through with the promises they made? 
  • Are you choosing a company that offers more than just the initial web designing? 
  • Will you have a contact to reach 24/7 regarding any issues you may have with your site?
  • What guarantees does the company you are looking at offer?

These are important things to look at, because let’s face it, we want the money we spend to produce! You have to do the research because there are many companies out there, most offering the same service and all for varying prices. You have to the find the best one that meets all your criteria, not just the one that looks good on paper. 

Find a company that has experience in the industry you are in so that they can make that personal connection with your wants and needs. Are you looking for more than just web designing? There are companies that do just the web designing and then there are few companies that offer services like content writing on a monthly or regular basis, professional photography, web maintenance services, server hosting or social media optimization. It is more cost effective to find all these services with one company as opposed to using two or three vendors doing what one can do. 

Good luck on your search and remember quality over quantity in almost every case, regardless of what you are shopping for, is the most cost effective and efficient. Research is the key!

A bad investment is going for quantity over quality.
If you're trying to be careful with your wallet,
especially with the economy right now,
you have to choose staple pieces.

- Christian Siriano
About The Author
Nimesh Dinubhai
President
Websrefresh


Nimesh Dinubhai completed his studies in 2003 and launched Websrefresh to help businesses grow their ROI. He also owns two Arizona hotels, one of which earned the Historical Hotel Award in 2014.

 
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