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People today expect to be connected always and everywhere; sometimes it’s hard to believe that there was a world before smartphones and Wi-Fi. In the time since Wi-Fi became ubiquitous in hotels, apartments, and public spaces, it has fueled the evolution of connectivity in a lot of ways. Just like Maslow’s hierarchy of needs, the most basic needs start at the bottom, and you can’t get to the next level without a strong foundation. 

By now, everyone is aware that hotel giant Marriott International announced on Friday a massive data breach that goes back more than four years and may have affected up to 500 million customers worldwide. 

After two years of preparation, the FlyZoo Hotel — a futuristic property that uses interactive technologies to do everything from greet guests to deliver room service — is ready for business. 

Mobile technology is fast becoming central to the entire travel experience. Consumers are increasingly using their smartphones to research trips, book accommodation, check in at the airport, and access their hotel room. But one of the next big roles mobile has to play in the travel process is mobile payment. The idea of an entirely cashless society might still seem some way off, but mobile payment is gaining popularity. As it becomes more widely used, its fast and frictionless nature will bring benefits before, during and after a trip. 

Digital marketing, also known as internet marketing, plays a significant role to boost hotel website traffic and online bookings. Recently, many big announcements were made in the digital industry, for example when Facebook introduced a new video format for marketers, or when Google announced a board core algorithm. If you are a new hotelier and want to stay ahead in the industry, then you should know what’s going on in the hotel digital marketing industry. 
 



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AIG Study: Systemic Cyber Attacks Likely in 2017; Financial Services, Power/Energy, International Cyber Conflicts Key Concerns

05/10/2017

Nine in 10 global cyber security and risk experts believe that cyber risk is systemic and that simultaneous attacks on multiple companies are likely in 2017, according to a study issued by American International Group, Inc. (AIG).

More than half of survey respondents say a simultaneous attack on five to 10 companies is highly likely in the next year. More than one-third estimate the likelihood of a simultaneous attack on as many as 50 companies at greater than 50 percent. Twenty percent see an even greater threat, predicting a better than even chance that as many as 100 companies will be attacked.

AIG’s survey of cyber security and risk experts was conducted to gain a deeper understanding of the likelihood and impact of a globally systemic cyber-attack. The survey follows several high profile systemic cyber events including the Dyn Denial-of-Service (DDoS) and MongoDB ransomware attacks.

Tracie Grella, global head of cyber risk insurance, AIG said: “While data breaches and cyber related attacks have become more prevalent for individual businesses, concern about systemic cyber-attacks are on the minds of those in the very community dedicated to analyzing and preventing this threat.”

The leading industries identified by experts as most likely to experience a systemic attack this year are:

  • Financial Services (19 percent)
  • Power/Energy (15 percent)
  • Telecommunications/Utilities (14 percent)
  • Healthcare (13 percent)
  • Information Technology (12 percent)

Financial networks or transaction systems, internet infrastructure, the power grid, and the healthcare system would be vulnerable in attacks on these industries. Information technology companies, including software and hardware providers that support the backbone of the digital economy, were also seen as particularly susceptible.

“Our highly-networked economy relies on secure, expedient, and constant data flow and electronic communication,” said Grella. “Disruptions to the flow and security of data can have cascading impacts and negatively impact institutions that rely on such data.”Asked to rank specific scenarios, respondents selected a mass distributed DDoS attack on a major cloud provider as the most likely cross-sector mega event. For data theft or destruction scenarios, flaws in hardware or software widely used by the industry are most concerning.

The top three likely scenarios selected by experts are:

  • Financial Services. 15 companies breached. Mass business interruption. Mass DDoS coordinated against financial institutions.
  • Healthcare. 10 companies breached (e.g., hospital, pharmacy, insurer). Mass data theft. Flaw in commonly used electronic medical record software.
  • Retail/Hospitality. 25 companies breached. Mass data theft. Flaw in widely used payment processing software/hardware.

The worst-case-scenarios that were of greatest concern include:

  • Cyber cat-and-mouse war games, retaliation, and escalation to conventional battle between prominent nation states.
  • A power grid attack during times of system stress with widespread impact on the population.
  • A significant attack on telecommunications and utilities infrastructure that has a widespread impact on essential services.

To access the full study, please visit: http://www.aig.com/content/dam/aig/america-canada/us/documents/business/cyber/aig-cyber-risk-systemic-final.pdf

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