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People today expect to be connected always and everywhere; sometimes it’s hard to believe that there was a world before smartphones and Wi-Fi. In the time since Wi-Fi became ubiquitous in hotels, apartments, and public spaces, it has fueled the evolution of connectivity in a lot of ways. Just like Maslow’s hierarchy of needs, the most basic needs start at the bottom, and you can’t get to the next level without a strong foundation. 

By now, everyone is aware that hotel giant Marriott International announced on Friday a massive data breach that goes back more than four years and may have affected up to 500 million customers worldwide. 

After two years of preparation, the FlyZoo Hotel — a futuristic property that uses interactive technologies to do everything from greet guests to deliver room service — is ready for business. 

Mobile technology is fast becoming central to the entire travel experience. Consumers are increasingly using their smartphones to research trips, book accommodation, check in at the airport, and access their hotel room. But one of the next big roles mobile has to play in the travel process is mobile payment. The idea of an entirely cashless society might still seem some way off, but mobile payment is gaining popularity. As it becomes more widely used, its fast and frictionless nature will bring benefits before, during and after a trip. 

Digital marketing, also known as internet marketing, plays a significant role to boost hotel website traffic and online bookings. Recently, many big announcements were made in the digital industry, for example when Facebook introduced a new video format for marketers, or when Google announced a board core algorithm. If you are a new hotelier and want to stay ahead in the industry, then you should know what’s going on in the hotel digital marketing industry. 
 



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Wallpaper, Dual-View and Holograms: The Biggest and Best of DSE 2017

05/10/2017

In a world constantly vying for your attention, unexpected content and form factor is king. While large digital displays in High Definition (HD) or Ultra High Definition (UHD) are almost a commodity, new form factors are successfully capturing the attention of potential consumers. Whether it is the digital outdoor roadside signs that change every few seconds, a series of displays with sequenced creative content, or displays that draw attention because of their unusual size or placement, digital signage is being used to capture the attention of a growing population which is fixated looking at mobile phone screens.

The 2017 Digital Signage Expo held in Las Vegas was a Mecca for new designs and content systems geared to Digital Out of Home (DOOH) advertising.

Both literally and figuratively at the front of the exhibits was LG, which introduced a family of products based on their organic light-emitting diode (OLED) technology. This technology allows displays to be curved and ultra-thin. In addition to a multi-curved display, LG also introduced its Wallpaper and Dual-View products. The Wallpaper is 3.65 millimeters (0.15 inches) thin, can be viewed from any angle, weighing less than 17 pounds for a 65-inch display. Dual-View has displays on both the front and back, which can be presented as the same or different content. I guess if both sides are independent displays, there is no front or back. It can be suspended from above with a rotating mount or configured in a stationary flat or curved display.

LG Curved Dual-View Display
Beyond the standard 16x9 aspect ratio screens, a number of vendors are offering displays in configurations that lend themselves to specific application such as directions, notifications, etc. Aspect ratios of 16x5 lends itself to displays that are mounted perpendicular to a wall, with information such as airport gate numbers with the flight and departure information alternatively displaying.

Numerous vendors displayed integrated touchscreen solutions for self service, for uses like restaurant menus. The success of these offerings is dependent on the integration of the touchscreen with the back end process, and the intuitive organization of the content. Two concerns with the touchscreen self-service environment are that the screens are difficult to keep clean with the high finger traffic, and the reticence of many people to touch a surface that has been touched by others. Perhaps the most futuristic and Sci-Fi like product presented at DSE may be the answer.

While it is not yet ready for commercial use, Asukanet out of Japan has engineered an interesting solution. The content of a standard monitor is passed through a plate at a 45-degree angle and is re-formed in mid-air as a hologram. That hologram can be configured to re-form within a specific location. A sensor can determine where a person is ‘touching’ the hologram, and interpret that location as any touchscreen interface would. The result is a screen that never needs cleaning and can’t be contaminated. Asukanet only sells the plates, but the integration of this clever product into production looks like it is only a matter of time. To see the technology, go to www.aska3d.com.

Please look for the Summer/HITEC issue of Hospitality Upgrade where more information about TV technology will be shared.

About The Author
Bill Geoghegan

LGT Consulting


 
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