Tech Talk

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Love
Posted: 10/23/2020

"Friendship often ends in love, and love in friendship never ends. "

We’re hardly out of the woods with COVID-19, and that means many properties will have to make do with a customer base mostly derived from local leisure, staycations and workcations from drive-to markets. With fewer overall guests, outside of cost savings efforts we must simultaneously look at maximizing the revenue per available guest (RevPAG), and there’s no better way to go about this than by sharpening your use of the PMS.

This is the last issue of Siegel Sez before this year’s CYBER HITEC event. HITEC is an event I have not missed in 30 years, and historically it has always been a great place to find innovation.

Toxicity Kills
Posted: 10/07/2020

It doesn’t matter if it is toxins in your physical environment or toxins in your mental environment. This stuff kills! 

It’s said that when someone’s mindset shifts, everything around them can change at the same time, and in our current setting, the importance of being in the right headspace, both personally and as an organization, can’t be discussed enough.



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Wallpaper, Dual-View and Holograms: The Biggest and Best of DSE 2017

05/10/2017
by Bill Geoghegan

In a world constantly vying for your attention, unexpected content and form factor is king. While large digital displays in High Definition (HD) or Ultra High Definition (UHD) are almost a commodity, new form factors are successfully capturing the attention of potential consumers. Whether it is the digital outdoor roadside signs that change every few seconds, a series of displays with sequenced creative content, or displays that draw attention because of their unusual size or placement, digital signage is being used to capture the attention of a growing population which is fixated looking at mobile phone screens.

The 2017 Digital Signage Expo held in Las Vegas was a Mecca for new designs and content systems geared to Digital Out of Home (DOOH) advertising.

Both literally and figuratively at the front of the exhibits was LG, which introduced a family of products based on their organic light-emitting diode (OLED) technology. This technology allows displays to be curved and ultra-thin. In addition to a multi-curved display, LG also introduced its Wallpaper and Dual-View products. The Wallpaper is 3.65 millimeters (0.15 inches) thin, can be viewed from any angle, weighing less than 17 pounds for a 65-inch display. Dual-View has displays on both the front and back, which can be presented as the same or different content. I guess if both sides are independent displays, there is no front or back. It can be suspended from above with a rotating mount or configured in a stationary flat or curved display.

LG Curved Dual-View Display
Beyond the standard 16x9 aspect ratio screens, a number of vendors are offering displays in configurations that lend themselves to specific application such as directions, notifications, etc. Aspect ratios of 16x5 lends itself to displays that are mounted perpendicular to a wall, with information such as airport gate numbers with the flight and departure information alternatively displaying.

Numerous vendors displayed integrated touchscreen solutions for self service, for uses like restaurant menus. The success of these offerings is dependent on the integration of the touchscreen with the back end process, and the intuitive organization of the content. Two concerns with the touchscreen self-service environment are that the screens are difficult to keep clean with the high finger traffic, and the reticence of many people to touch a surface that has been touched by others. Perhaps the most futuristic and Sci-Fi like product presented at DSE may be the answer.

While it is not yet ready for commercial use, Asukanet out of Japan has engineered an interesting solution. The content of a standard monitor is passed through a plate at a 45-degree angle and is re-formed in mid-air as a hologram. That hologram can be configured to re-form within a specific location. A sensor can determine where a person is ‘touching’ the hologram, and interpret that location as any touchscreen interface would. The result is a screen that never needs cleaning and can’t be contaminated. Asukanet only sells the plates, but the integration of this clever product into production looks like it is only a matter of time. To see the technology, go to www.aska3d.com.

Please look for the Summer/HITEC issue of Hospitality Upgrade where more information about TV technology will be shared.

About The Author
Bill Geoghegan

LGT Consulting


 
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